how to make your brand get angry in Tik Tok

1. Cases

Let's look at some cases in 2118 and how the brand got angry in Tik Tok.

Case 1: Haidilao

The topic of Haidilao has been broadcasted in Tik Tok for 2.46 billion, and many people say that the way of playing and eating Haidilao came out by accident. The eating videos you see are all the same logic and different ways of playing.

At that time, we filmed a lot of sea fishing methods. About 2,111 kols participated in how to eat sea fishing and what scenes to eat sea fishing. You saw that everyone was eating sea fishing, and the underlying logic was hey together.

They hope to create all the scenes, with classmates getting together, family getting together, birthday party and confession.

Hangzhou Shake Bar thinks that all good content will definitely cause your to sing, and through Tik Tok, they can preach that every scene can be fished in Haidilao, and there are a lot of KOL behind it, which is the way of playing Haidilao. No matter what platform you are on, you must know what your purpose is.

Case 2: Six Gods

The video of Six Gods has reached 2.8 million natural followers, and the real data broadcast of the whole network is over 611 million. There were many attempts before the Six Gods, and then we used the popular song "Answers" to convey our feelings. We chose BGM (background music) to sing the emotion, which is love.

The shot is very simple, and you can follow it at a very low cost. There is no toilet water. You can use perfume, shower and tap water, and you can follow it. We have done more than 2,111 KOL's to follow this BGM. We must believe that there is a lot of logic behind everything that is on fire in Tik Tok. Once you achieve the phenomenal level, there is basically a driving force behind it.

Second, the purpose of brands entering short video

In 2119, a large number of brands entered short video track. The most critical question is: What is the purpose of brands in short video track, is it for publicity or sales? The purpose of each family in Tik Tok position is different.

Oreo made a topic, and their purpose is to play together. Hangzhou Shake Bar thinks there is no marketing, and hopes to let everyone play together by promoting the twist and jump of the product.

first, promote brand culture.

Everyone knows Oreo's products and brands, so there is no need to use particularly strong advertising methods, so the purpose is to promote brand culture and let everyone play together.

second, it emphasizes traffic conversion.

The most expensive ice cream brand we serve is 66 yuan each. We tested it for two rounds before, but it didn't work. Later, we unpacked the KOL of food, fashion, fashion and life, and posted a short video on Tik Tok every day. As a result, their search volume on Tmall increased six times.

your product should have enough bright spots and explosions to bring enough sales conversion effect.

another is that the brand has released a new product, hoping that this new product will have a lot of exposure among fashionable young people. We helped them package a divine comedy into their products. The BGM of this video has reached more than 81,111 followers, more than 1,111 of whom are amateurs (ordinary people) we arranged to follow, and all others are direct natural people.

Hangzhou Shake Bar thinks that you should know clearly what your own brand or the brand you serve wants in Tik Tok.