porridge shop business plan

Three meals a day are essential, and the quality determines people's mental state all day. The following is the porridge shop business plan I shared. Welcome to learn from it!

1. Introduction

Store name: porridge with wind and rain

Main business: all kinds of healthy porridge (mainly ice porridge in summer, which can also be heated), some foods with porridge, and set meals composed of them.

our store adopts the method of combining storefront-based food delivery with food delivery, and offers personalized, fast and convenient services. Our target audience is students, office workers and holiday shoppers aged 15-41, so we focus on health, leisure and novelty. The price will be set at a medium level.

second, market analysis

the catering industry is fiercely competitive, and the entry threshold is also at the bottom. After taking it up, relying on unified standardized services and even patents can not form a high enough threshold to limit competition, so the shaping of the store image is carried out from beginning to end. Only by forming its own unique brand can it form its own threshold from non-material factors such as culture and psychology! Our image is tentatively defined as: a health-care, leisure and novel ice porridge shop and black food shop, which are built on the principle of high grade, good hygiene, complete varieties and excellent service.

Although the competition in the catering industry is fierce, this type of store is quite rare. In summer, when the weather is hot, people's appetite is not very good, and they always want to eat something to relieve the heat. Ice porridge is the kind of thing that can arouse their appetite and satisfy their stomachs, which is very suitable for office workers and students. Plus it's hot and you don't like to go out, so you can deliver food. Through the observation in Minjiang College, I found that the business of that store in summer is particularly good. Although it has not yet formed a store and only has a refrigerator, it is almost sold out every day. I asked if it can sell 211 copies every day.

porridge has been regarded as a health food since ancient times. When you can't eat anything else, drinking porridge is the best choice. Nowadays, urbanites always don't want to eat because of the pressure of work and study, or they don't have time. At this time, drinking porridge is a very good choice. Of course, in addition to pursuing novelty to attract guests, the most important thing is to keep guests with taste and health.

3. Self-analysis

1. I also run a restaurant at home. I used to help at home every day in my spare time when my business was good, and I had good experience. Although the varieties are different, there are many similarities. Know how to enter materials, hire practical employees, and treat different guests.

2. I often surf the Internet and have a certain network foundation. I can make my own web pages to promote among some major consumer groups such as schools.

Fourth, store selection

Choose near Student Street of Cangshan Normal University. Don't worry about competition in the same industry. Once there are more and more shops in the same industry, there will be an agglomeration effect, which will easily expand the influence, gather popularity and form a professional street? Business must be easier to do than doing it alone. Pay attention to the fact that the choice of suitable business location is closely related to the business content and potential customer base. All walks of life have different characteristics and consumers. The prime location is not the only choice. Some shops are located in downtown areas, so it is better to open their business in relatively remote specific areas, but the catering industry is better to open in the prime location with a large flow of people.

reasons: 1. There is a large flow of people, and there are many people shopping, and most of them are young people. Young people will be interested in my products.

2. There are many schools nearby, such as the old campus of Fuzhou Normal University, the middle school attached to it, and Fuzhou Senior High School. These students are also our consumer groups, and having meals will make them happier. 3, the family lives here, as long as it takes 5 minutes to go home, some daily life is very convenient and more motivated to work. 4. I studied here from primary school to high school, and I am familiar with the schools here, which will enable me to better enter this market.

5. Having a relative to open a shop here can help me find a shop with cheap price and good location, and it can also help me at ordinary times. 6. Although there are many restaurants in this area, this type of restaurant is the first. I think as long as the publicity is in place, it will definitely be on the right track.

V. Store decoration

The first impression given to customers is very important. The style of store decoration is simple and generous, with quiet colors as the mainstay, which makes people feel the urge to go in and have a rest in time. Curtains or curtains can be drawn around the walls, but the style is changed from time to time to enhance the freshness of customers.

the lighting should be appropriate, too bright or too dark, and the effect is not good. Put on some comfortable music, so that customers can enjoy eating.

6. Buy rice, etc., which is easy to use and durable, and you can buy more at a time to save costs, and you can also resist market fluctuations in prices. Other products should be kept fresh and diversified.

VII. Manpower Planning

Because most porridge can be prepared in advance and frozen in the refrigerator in summer, and there is not much money at the beginning of the business, you can make it yourself in advance and hire two waiters. When it is stable, we will consider whether to increase the manpower according to the turnover and other conditions.

VIII. Cost amount analysis

Purchasing is a very important link. How to reduce the purchase cost, we should consider the purchase channels and methods. The type and quantity of purchased goods should rely on experience or data analysis of commodity sales. Scientific purchasing can control inventory well, improve capital turnover rate, and resist occasional large price fluctuations.

For the rent, you should pay attention to negotiate the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including the decoration and equipment, and then through negotiations, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, making basic repairs to the roof, floor and walls of the store, adding or repairing water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. You can also ask for an extension of rent payment through negotiation. Try to lower the initial rent as much as possible, and then pay it according to the standard after the business is on the right track for a period of time, and make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.

9. Publicity advertisements

1. Shop name signs (rain and porridge) should be eye-catching and have their own characteristics

2. Slogan: Can it be used? Advocate the triple dietary concept of green, coarse grains and nature, starting with porridge? Or? A bowl of porridge every day makes you beautiful and healthy? Wait for memorable and healthy words as slogans.

3. Ways: distributing leaflets, broadcasting in schools, and web pages (paying attention to the school's post bar)

11. Before opening a store, you must apply for relevant licenses, otherwise it will be unlicensed. In addition to the application for business license, if you want the signboard hung by your store not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for the registration of the service logo. The name of the signboard hung at the entrance of the store may have its own special design except the name text or pattern. This kind of non-commodity text and image is called the service seal. It is different from the company or business name you apply for, and their names may be different. However, whether it is the applicant company, the line number, or the registered service logo, it can be entrusted to the agency company.

Xi. Business strategy

1. Opening promotion

At the beginning of opening, others are not familiar with our store, so you can give some discounts on the basis of the original price now to improve our popularity. For guests who give comments, free tasting is provided. I think this can accumulate some regular customers for our store.

2. Get a membership card

When the points reach a certain amount, our store will provide a valentine's porridge with our most unique features. And the consumption in our store is 11% off, which can be discounted during the holiday season.

3. All waiters should wear clothes made by our store, giving people a professional and hygienic feeling. Follow? Customer first? The principle of serving every guest, so that every customer in our store will think it is a happy enjoyment.

4. Holding group purchases on a regular basis can not only increase popularity, but also increase passenger flow. I think the most important thing is the taste of the food. Only when it is delicious will there be repeat customers. If it is not delicious, it will be closed soon.

XII. Investment estimation

1. Initial investment

(1) Decoration cost is 5,111 yuan.

(2) the backstage construction is 3111 yuan.

(3) Buy 2,111 yuan for tables and chairs.

(4) tableware is purchased at RMB 1,111.

(5) Sanitary ware 511 yuan. (6) License 511 yuan.

(8) The first batch of raw materials is RMB 1,511.

*** meter: 13511 yuan.

2. Investment cost during the operation period

(9) The rent for the facade is 3,111 yuan/month.

(11) The salary of personnel is 4,111 yuan/month.

(11) 211 yuan/month for publicity.

(12) 311 yuan/month for water and electricity.

(12) 511 yuan/month for other unknown expenses.

Total monthly expenses = 3,111+4,111+211+511+311 = 8,111 yuan

Total annual expenses = 8,111 * 12 = 96,111 yuan

3. Income estimation

Summer: It is estimated that 311 copies (51 packages) will be sold every day, at the price of each copy.

Total monthly profit = 311 * 2 * 31+51 * 11 * 31 = 33,111 yuan

Winter: it is estimated that 211 copies (21 packages) will be sold every day at a price of 3-8 yuan (15-31 yuan package) and the estimated profit is 2 yuan/copy (11 package).

Total monthly profit = 211 * 2 * 31+21 * 11 * 31 = 18,111 yuan

Average annual income = (33,111+18,111 yuan) * 6 = 316,111 yuan

I believe that as long as I can manage it well, I will certainly succeed, build my own brand and develop into a chain store. ;