when we watched the catering documentary, we found that most old shops would mention the issue of "inheritance". After all, the catering landscape that the older generation of catering people beat down still wants to be passed on to their descendants. The reason why inheritance will become a big development pain point is not only that young people are unwilling to continue to engage in the catering industry, but also that there is a problem in communication between the two generations. Some older generations do not recognize the younger generation and think that they are not as good as themselves; Some younger generations don't recognize their predecessors, thinking that their methods and concepts are outdated, and of course, some look down on each other, which leads to the shelving of inheritance. In fact, the inheritance of this matter is far more than the contradiction between the industry and two generations. Even if future generations are willing to engage in the catering industry, how to inherit and how to revitalize the brand through inheritance? These all need to be carefully considered. Regarding the above difficulties, this article will talk about "inheritance" in detail. What are we talking about when we talk about inheritance? From the behavior point of view, inheritance is a good communication between the predecessors and the younger generation. The predecessors are earnest and sincere, and the younger generation is grandly on the scene, and the rivers and lakes are flying. It seems that inheritance is just a change of people and a transfer of rights and responsibilities. Some commentators believe that if only rights and responsibilities, including funds, assets, capital and equity, change hands, this still does not solve the problem of inheritance. As far as the transfer of money is concerned, regardless of inheritance or not, the property will basically be left to the younger generation (except in special circumstances). Commercial property can also be inherited by insurance, trust and other means. The commentary pointed out that inheritance is not only the inheritance of finance and legal person, but also the inheritance of brand, culture, knowledge, skills and credit. Inheritance can also be simplified as the development of brand advantages, the preservation of uniqueness, the response of disadvantages and the collision of the times. Its core is the sustainable development of technological skills, cultural concepts, knowledge structure and human foundation. Historically, inheritance is a developing vocabulary, which is probably related to the ancient "inheritance", such as the position of emperors and generals in peacetime and the spread of resources. Ancient Confucianism also felt that inheritance is in line with heaven and that "the son inherits his father's business for filial piety" (the father is there, watching his will; Father didn't, watch his actions; Three years without changing the way of fatherhood can be described as filial piety), because of the special cultural foundation, emperors and princes don't talk about it. Even some ancient craftsmen didn't have much problems in inheritance. Some of them were trained from childhood, and some of them couldn't learn if they wanted to. The earliest inheritance is the inheritance of qualifications, such as the inheritance of technology, the inheritance of location resources, etc. Under the background that the elderly are respected and the young people are not free, it can even be said that the younger generation is begging for the opportunity of inheritance from the predecessors. But today is different. The new era is more friendly to young people. For those with resources, they can have more life choices. However, if they have existing catering resources, there are probably only two problems. One is the disapproval of the catering industry. A younger generation grew up in a catering environment, but they didn't recognize the catering industry. This is actually a problem of inheritance. The seniors didn't cultivate their children's correct catering values and catering cognition from the beginning. The second is the mutual disapproval between the two generations. The former is a matter of time and method (cognition), and the latter is a matter of relationship and affection (unless the younger generation finds other industries that are more suitable for them, but the premise is that the younger generation loves the catering industry and their families). In fact, the problem of inheritance is very profound. It is not only the circulation of rights and responsibilities, but also the family-style precipitation of time, methods, skills, cognition, relationships and family ties. Enterprise inheritance also talks about "qualification", and only when there is something to inherit can we talk about inheritance. A steamed stuffed bun shop that has been operating for decades chose to close down, not to close down, but there was no successor. The boss and his wife were too old to work, but their children would rather be programmers than take over. This steamed bun shop has been handmade for decades. The boss gets up at 4 am to make steamed buns, and welcomes the first wave of guests at 6 am, all year round. The old couple seems to have nothing to pass on except the craft of making steamed buns. The problem is: steamed buns are a popular craft, and this store has no exclusive secret recipe. The taste of steamed buns in the store is actually no different from that made by some factories. More importantly, there are several new steamed bun shops on the street. They use the products delivered by the factory, and they don't need to get up at 4 o'clock every day. The boss said, "Now the owner who runs a steamed bun shop can't even know the craft of steamed buns." In fact, another reason for defeating this old shop is that there is too much competition and the space for making money is getting smaller and smaller. In addition to considering whether there is anything to inherit, we must also consider the times and competition. After all, if there is no future, it is meaningless to inherit. But on the other hand, if there is no possibility of inheritance, it also means that this business cannot last for a long time, such as those purely catering stores. How will they inherit it later? Don't you teach the younger generation how to use boiling water to boil the buns? 1) Is there anything that can be passed down? The first question to be solved is whether there is anything that can be passed down. Only when there is something that can be passed down can we talk about the issue of inheritance. For example, if you run a Chinese restaurant and your specialty is fried meat with Chili, have you made your own feelings and unique methods for this dish, and are these exclusive things followed by customers? If there is, then even if the younger generation goes out to open a Chili fried meat restaurant, it is also a kind of inheritance, which belongs to the inheritance of skills and methods. Secondly, capital value is a compound concept, which can be divided into "three haves and three recognitions", with positive profit rate, liquid capital reserve, benign available assets (long-term rather than short-term), customer recognition, self-recognition and category market recognition (brands are well-known in categories, including capital recognition). Moreover, stores with asset value are generally more willing to be passed down by younger generations, and even can be sold if they are unwilling. There is also positive time precipitation that can't be ignored about inheritance. For example, the older generation opened a restaurant somewhere today and left it to the younger generation in a few days. This is called changing hands and transferring, not inheriting. The reason why we want to talk about positive time precipitation is because time can tell the truth. A store that can't stand the test of time is not qualified for inheritance, including things that sold well in the past. We should also consider whether it is still popular with consumers at present. Only when the store is valuable in the future will it have inheritance significance. In other words, inheritance is not equal to copying, but also needs to consider innovation. 2) Inheritance is a family education. Whether there is a good family foundation and the intimacy of catering cultivated in advance is very important. Finally, we have to go back to the human factor. Why are some old stores' products very good and can stand the test of time, and there are certain new customers to follow? Why are the stores with inheritance significance sometimes not necessarily passed down? The reason actually lies in people. Inheritance is something taught by hands and belongs to the category of family education. If there are inseparable contradictions between the two generations, they do not recognize each other, and there is no actual affection and emotional precipitation, then inheritance will encounter obstacles.