the catering industry, the main content of which is that organizations or individuals engaged in this industry (such as restaurants, hotels, food processing plants) can meet the dietary needs of diners by processing food, so as to obtain corresponding service income. I have sorted out some business scope of catering industry, and interested parents can read it!

business scope of catering industry

There are no specific requirements for the business scope of catering companies, but they can generally include: Chinese food, western food, buffet, fast food, wine, drinks and other catering companies can choose according to their own catering characteristics. For example, the business scope of a catering enterprise is: manufacturing and selling Chinese food (excluding cold meat and cold dishes); Sell drinks.

Operating characteristics of the catering industry

One-off

Catering services can only be used once and enjoyed on the spot, which means that the service can only be carried out after the guests enter the restaurant, and when the guests leave the restaurant, the service will naturally terminate.

intangibility

The catering industry has intangibility in service utility. It is different from tangible products such as fruits and vegetables, and its quality can be judged by its color, size and shape. The catering service can only be evaluated by the personal experience of the dining guests after purchasing, consuming and enjoying the service.

Difference

On the one hand, the difference of catering services means that catering services are completed by catering department staff through manual labor, and each staff member provides different catering services for guests due to their age, gender, personality, quality and educational level. On the other hand, the same waiter will have different service attitudes and service methods on different occasions, at different times or in the face of different guests.

directness

After ordinary industrial and agricultural products are produced, most of them have to go through multiple circulation links before they can reach consumers. If the products fail to pass the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so the producer and consumer are face-to-face service and face-to-face consumption.

development of catering industry

in an era of demand economy in which supply exceeds demand, the key to the success of an enterprise lies in whether it can firmly lock in and capture the demand before it is formed. Those successful companies often devote their whole lives to searching for the current, potential and new needs of the industry!

with the increasing competition in the catering industry, mergers, acquisitions and capital operations among large catering enterprises are becoming more and more frequent, and domestic excellent catering enterprises pay more and more attention to the research of the industry market, especially the in-depth study of the development environment of enterprises and the changes of customer demand trends. Because of this, a large number of excellent domestic catering brands have risen rapidly and gradually become the leaders in the catering industry!

After years of reform and development, the catering market in China has entered a new stage, and some new changes have taken place in the market competition. It is very important for catering enterprises to grasp this changing trend and study and formulate correct countermeasures. The catering market is relatively the most dispersed market, and no large catering group in China can occupy 1% market share. It can be said that the catering industry is a completely competitive industry, and the industry concentration is quite low. The future development trend is that the industry concentration will be greatly improved, which needs the integration of large-scale enterprises. Judging from the competition and development pattern of catering enterprises, the competition of catering enterprises in China will be more intense in the future, accompanied by more enterprises going public.

The development of catering industry in China has the following four characteristics:

1. From simple price competition and product quality competition, it has developed into the competition between products and corporate brands, and the competition of cultural taste. In the early days of reform, the catering enterprises mainly fought price wars, varieties, services and decoration wars; The situation has changed, and consumers should meet both physiological and psychological needs when dining. Therefore, more and more operators turn their attention to building their own brands and improving the cultural taste of enterprises. This is a higher level of competition.

second, from single store competition and single format competition to multi-format, chain, group and large-scale competition.

third, from local development to foreign development, from small cities to large and medium-sized cities, from the eastern coast to the central and western regions; There are also some that extend from big cities to small and medium-sized cities and from west to east. In recent years, a number of large catering companies and chain enterprises have emerged, one of which is that they all seek to expand abroad, gain a foothold in and occupy foreign markets, and even enter central cities and international metropolises. Nowadays, the concept of region has faded, and the market radius of competition among catering enterprises has been greatly extended.

fourth, the competition between Chinese and foreign catering enterprises has intensified. The catering industry is an industry with an early reform and opening up. Foreign capital, especially some international famous brand enterprises, has been pouring into the catering market in China. China's catering industry has been facing a strong challenge from foreign catering brands. Compared with foreign catering enterprises, there is a big gap between domestic catering enterprises in hardware and software, especially in management and service. After China's entry into WTO, the entry of more foreign catering enterprises intensifies the competition in China's catering industry. The entry of foreign catering enterprises into China will have a profound impact on China's catering business philosophy, service quality standards, cultural atmosphere, catering structure and quality requirements of employees. However, the local brand catering in China has a slow pace of going out and its competitiveness is not strong.

In foreign countries, most Chinese food enterprises are characterized by small scale, poor environment, inadequate service and obscure Chinese food features. At home, Chinese food enterprises are facing the squeeze of foreign brand catering enterprises. The top 11 in China only accounts for 4.78% of the total turnover of the catering industry, and the sales revenue generally does not exceed several hundred million yuan. Compared with foreign catering giants such as KFC and Pizza Hut, KFC alone has more than 2,111 chain stores in China, and its sales revenue in 2117 exceeded 21.5 billion. Competition will be further intensified.

Chinese tableware has a unique charm of color, fragrance and taste, and has a large number of consumers and market share. However, standardization is the bottleneck of scale competition. The key reason is that Chinese cooking, as a highly handicraft work, needs scientific analysis to form standardization and assembly line of Chinese food, making it the main body of the core competitiveness of catering enterprises and an integral part of the development foundation. This work needs long-term implementation and continuous standardization, which is unbearable for most small and medium-sized catering enterprises, but it is also the key to the breakthrough of Chinese food.