By the end of 2009, our company has invested and built 37 wanda plaza in 32 key cities in 2/kloc-0 provinces, autonomous regions and municipalities directly under the central government, of which 13 wanda plaza has opened and 7 five-star or super-five-star hotels are operating. Our company plans to open 20 10/50,000 Wanda Plaza and operate 7 five-star or super-five-star hotels. As a large-scale commercial real estate investment and operator who took the lead in realizing the national layout, the company is in an absolute leading position in the commercial real estate industry in China and is a leading commercial real estate enterprise in China.
At present, the company's main business mainly includes the investment and operation of commercial centers (hereinafter referred to as "commercial centers") with large shopping centers as the main body; Development and operation of five-star and super-five-star hotels (referred to as "senior hotels"); Commercial operation and property management (hereinafter referred to as "commercial management"); The four core business segments of office building, apartment and residence (hereinafter referred to as "sales property") support and promote each other, forming an organic business whole. This kind of urban complex development and operation management, which takes the business center as the core and fully taps the linkage effect between business segments, constitutes the company's core business development model.
The urban complex named after "wanda plaza" is the leading commercial real estate product at home and abroad at present, which has remarkable social and economic benefits:
● Provide a broad development platform for the tertiary industry such as commerce, culture, entertainment, sports and catering. , thus driving the city's industrial structure adjustment; ● Fully meet and create new consumer demand, thus effectively stimulating and stimulating consumption; ● Create a new city center, improve the regional functions of the city and promote the balanced development of the city; ● Create a large number of jobs; A large number of well-known enterprises at home and abroad have gathered, achieving sustained commercial prosperity and creating a sustained huge tax source.
Our company has gradually formed a unique core competitive advantage in the market competition, which is mainly reflected in: complete industrial chain, outstanding resource acquisition ability, unique "order real estate" model, mature profit model, efficient management and execution ability, excellent corporate culture and outstanding brand influence. Based on the above-mentioned core competitiveness, the company has realized the rapid replication of the product model of Wanda Urban Complex nationwide, becoming the only investment and operation enterprise in China to realize the national layout.
In the future, the company will take advantage of the brand influence of "wanda plaza", continue to focus on expanding first-tier cities, appropriately expand distribution in second-and third-tier cities, strive to occupy a certain market share in regional markets, and consolidate and further expand the long-term competitive advantage of national distribution.
The company's long-term strategic goal is to consolidate the leading position of commercial real estate in Asia, strive to become the leading enterprise in the global commercial real estate industry, and finally become the largest commercial real estate enterprise in the world, and realize the vision of "international Wanda, a century-old enterprise".