Current location - Recipe Complete Network - Catering franchise - The Development Course of Happy Tom
The Development Course of Happy Tom

From 1996 to 1998, Happy Tom began to investigate the American catering market in China, and in 1999, he established the headquarters of Happy Tom American Fast Food (Zhuhai) Co., Ltd. in Guangdong, China.

On April 11, 1999, Happy Tom Head Office, located in Xiangzhou Dantian Department Store, Zhuhai City, Guangdong Province, officially opened, and Happy Tom entered a new historical era in China.

On July 1, 1999, Happy Tom's first chain restaurant in China, Haikou Wanghailou Happy Tom Restaurant, officially opened in Haikou City, Hainan Province, China.

in June p>2111, the shareholders of the enterprise were reorganized and the development strategy was adjusted, and the name of Happy Tom's headquarters was changed to Zhuhai Happy Tom Restaurant Chain Co., Ltd.

In p>2113, after a long-term investigation in North China, Happy Tom Headquarters authorized Shandong Happy Tom American Fast Food Co., Ltd. to be responsible for the development and expansion of Shandong market. (authorization has been cancelled)

On October 1, 2115, a pizza-themed cafeteria focusing on leisure and gathering was opened in Zhuhai, and four franchise stores were established in Fujian in just two years.

In p>2111, a brand-new image and logo came into use. The new logo will gradually replace the old one, which will also reflect Happy Tom's intention in more places and give people a brand-new experience.

In p>2113, Happy Tom built three leisure food brands, namely "Hot Wing Guest", "Tom Kitchen" and "Lai Xiaohai Ice Room".

By the end of 2114, Happy Tom had opened more than 111 chain restaurants in dozens of cities such as Shandong, Hunan, Fujian and Guangdong.