Have you ever done a consumer research report? Do you know what to report when you do a consumer research report? If you are not too clear about all these, you can take a look at this sample essay. The following is what I have compiled for you: "2022 Consumer Survey Report Sample Essay", which is only for reference, and I hope it can be helpful to you.

2022 Consumer Survey Report Sample Essay (a)

Among all the industries, the clothing industry is an eternal sunrise industry. Clothing, defined as products worn on the human body for protection and decoration, is synonymous with "clothes" and "clothing". In ancient China, it was known as "top clothes and bottom clothes". China is the world's largest consumer of clothing, so the close connection with fashion trends makes people's clothing updated more and more frequently. The domestic demand market for clothing products is expanding from quantity to quality segmentation and diversification. The field also from formal wear to evening wear, personalized fashion, from general design to diversified design direction expansion. Circulation is also changing from the traditional distribution system to new distribution methods such as large-scale fashion shopping malls, branded stores, and online shopping. As a result of globalization, consumers' lifestyles have changed dramatically, and the personalization, diversification, and differentiation of apparel are accelerating. With the acceleration of the global economy, overseas trade in the apparel industry is also gradually increasing, and the way of overseas trade will also be diversified. With the diverse development of the apparel industry, and then faced with more and more problems, which, in order to enhance and expand production and sales, consumer behavior in the apparel industry need to pay more attention to and research, in order to better cater to consumers for clothing consumption.

A consumer demand for clothing

1, the quality and value of clothing

Consumer consumption concepts are constantly changing, the general trend is to focus more and more on the quality of goods, in the process of clothing consumption, consumers are concerned about their own purchases of clothing is value for money, is the consumer evaluation of the inner clothing, the quality of the first choice. Quality is one of the first choice.

2, aesthetic and comfort, safety and health, environmental protection

Clothing to wear comfortable, is one of the characteristics of clothing consumers are concerned about, with the growing awareness of people's ecological and environmental protection, the consumption of clothing is not only confined to the traditional function, consumers are more concerned about the service of health and comfort, in addition, consumers as well as began to pay attention to the clothing of the eco-environmental index.

Second, the marketing strategy

1, according to different age, gender and personality design different marketing strategies

First of all, according to different age, gender and personality design combined with the trend of designing different styles and colors, such as men's clothing should be noble, comfortable and avant-garde, women's fashion should be avant-garde, fashionable, old age, clothing should be suitable for wearing, affordable. Clothing to wear appropriate, affordable, children's clothing should be bright, safe and comfortable to wear. Secondly, according to different ages and personalities to arrange different stores, "men buy, women shopping" men tend to be more concerned about the practical function of the store, while women are more concerned about the style and color, and consider whether and existing clothing with the fashionable style and so on.

2, clothing price changes in the differentiation of competitive strategies

Enterprises in the price changes to do a good job of differentiation of competitive strategies, that is, according to the customer's different needs, in line with the price positioning of the enterprise's apparel products on the basis of the scientific segmentation of the market, to grasp the price of different customers demand, and make timely adjustments.

3, "quality" in the must-have marketing strategy

The history of the world's many brand-name apparel tells us that customer loyalty to the brand, in a sense, can also be said to be loyal to the quality of its clothing products. Only excellent high-quality clothing products, in order to really set up in people's minds "gold", received the favor of consumers.

4, set up a brand image, pay attention to brand promotion

Excellent clothing brand should be a clear embodiment of the spirit of culture, at the same time, is the epitome of an era of fashion culture. With brand awareness and good market image to lower costs and faster speed to win the consumer market.

Three ways to improve the quality of the garment industry itself

1, to provide a good working environment

Provide an attractive working environment, including wage levels, benefits, etc.; to provide a safe working environment, to ensure that the work of the employees' safety; so that the employees are suitable for their jobs, to understand their own employees and arrange the most suitable work; to make the work interesting and to ensure that the work is safe; to make the employees suitable for their jobs, to understand their own employees and arrange the most suitable work; to make the work interesting and to make the work of the employees. The most suitable work; make the work interesting and challenging, stimulate the interest of the employees to work.

2, the establishment of a positive working atmosphere

Positive working atmosphere is one in which employees are able and willing to work effectively, so that employees in the work only to make their best performance, to play their maximum potential.

3. Provide clear performance goals

In accordance with expectation theory and goal-setting theory, it is very important to ensure that employees have a clear understanding of what they are trying to achieve. That one makes them more accountable for doing their job.

4. Support employees in their high performance efforts

Provide employees with resources, meet their needs, and provide them with tangible help.

5, provide timely performance feedback

Performance feedback is the motivation for employees to persist in their efforts. Provide motivation for employees.

These methods from the consumer habits and personality differences, the clothing industry itself, as well as the improvement of the industry mechanism to explain how to change the design of clothing products, as well as in order to cater to the consumer to make adjustments to the method. It can better promote the development of the apparel industry and promote the development of consumers.

2022 Consumer Survey Report Sample Comprehensive (II)

I. Overview

With the development of the economy, people's appreciation of the level of improvement of the catering industry on its dining environment requirements are also higher and higher, which also makes the indoor space and catering industry has a relationship, in order to better study the restaurant space, to seize the overall trend, I have a deep investigation on the restaurant. Restaurant conducted an in-depth investigation.

Two, the purpose and content of the survey

(a) Research purpose

1, to understand the restaurant environment.

2, grasp the space of the restaurant, in order to create a preliminary understanding of the dining environment.

(B) the content of the research

1, go to the field to investigate, select the school Runxing restaurant, in-depth restaurant, field investigation activities.

2, relying on the professional knowledge, information collection, refinement, analysis, to provide data and information support for the specialty of study.

3, check the books related to this, search for information, will see, hear, think and practice.

(C) Research Starting and Ending Time:

20xx.8.24-20xx.8.27

(D) Survey Methods Used

Fieldwork method, data search method

Third, the basic situation of the research

(a) Overview and analysis of the restaurant

( (A) Overview and analysis of the restaurant

Restaurant is a certain place, open to the general public to provide food, drink and other facilities or public **** dining house. Dining space is generally divided into three main areas: dining function area, production function area.

Runxing Dining Hall is the closest dining hall to the teaching area, convenient for students to buy food under the class, it has the convenience of more people under the class peak period, the west side of the sales area from the dining area (aisle) 3.5M, the north side of the sales area gathered the dining area of 4M, the east side of the sales area from the dining area of 3M, even if the peak time is also enough for students to pass through.

1, dining function area:

(1) frontage and access to the functional area: in the southwest, southeast, north of the three directions have entrances, southeast of the entrance is the first floor straight up the overhead stairs.

(2) Waiting for food functional area: mainly to meet the arrival of students and for students to wait, rest, waiting for food area.

(3) dining function area: dining function area is the main focus of the dining space function area. Dining area set up eight people with two rows of seats **** 13, four people with twelve rows of eight columns **** 93, the fifth column and the sixth column between a 130CM walkway, dining table spacing ranging from 50CM to 110CM, so there is a place to pass through the very inconvenient.

(4) Supporting functional areas: there are two cutlery recycling places on the north side of the dining area, and there is a balcony near the south-east entrance for storing cleaning supplies, and there are four garbage cans outside the balcony for storing garbage.

(5) service function area: service function area is also the main function area of the dining space. Mainly for students to provide dining services and business management functions.

2, the production of functional areas:

The production of functional areas is the main focus of the dining space functional areas, but also the heart of the entire restaurant food production. The restaurant is set up to sell food and beverage windows 15, distributed in the restaurant's east, north, west and south of the window, because the area is small, so there is enough light. **13, there is a 130cm walkway between the fifth and sixth columns, and the spacing between tables ranges from 50cm to 110cm.

(3) to solve the problem: restaurant tables and chairs arrangement not only involves the overall layout of the effect, but also involves the utilization rate of the dining seat. Four-person dining table, at the same time for four guests to use, its utilization rate is one hundred percent, however, when only two guests use, its utilization rate dropped by half. If this is the case for most of the dining tables in a restaurant, at first glance they are full, but in fact the utilization rate of the seats is not high. Therefore, a variety of different sizes of dining table configuration is worth studying. According to the survey analysis:

① general access to the restaurant dining students, pairs of people accounted for the majority of the population, dining alone and more than three people accounted for a small number of people, so the number of tables should be reduced to four, adding the number of two tables.

② It is recommended to use the standard size of the square table, so that in the tables and chairs need to be changed can be spliced to six or eight tables.

③ The number of tables for eight people is too much to reduce its number, because the dining room area is a small problem, the flow of people is large, so the possibility of collective dinners in this students is low. The use of form four-person table splicing form, can improve the utilization of the table, random adjustment. ④ The distance between the seats should be controlled at a distance of one meter to facilitate the passage of dining.

2, restaurant services, supporting functional areas

(1) the original function of the dining area: the north side of the two tableware recycling, near the southeast entrance there is a balcony, is the storage of cleaning supplies, outside the balcony there are four garbage cans used to store garbage.

(2) Problems found: the placement of the functional areas of the restaurant is not reasonable, resulting in low utilization. Runxing restaurant layout symmetry, in the east and west square have set the door, but tableware recovery is located in the restaurant near the window, according to the behavioral habits of the meal, the end of the meal left the restaurant towards the exit. UV sterilized tableware car in the restaurant location and the number need to change.

(3) to solve the problem: the symmetry of the restaurant layout, to pay attention to the symmetry of the placement of the functional area supplies, because the restaurant's east and west of the two doors, so near the door to place the tableware recycling car, to provide customers with convenience. Ultraviolet disinfection tableware car should be located near the restaurant's food window, placed in the car 3-4.

(C) the use of restaurant materials and dining space furnishings and furniture selection

restaurant in the soft decoration, such as tablecloths, napkins and curtains, etc., should try to use thin chemical fiber materials, because the thick cotton fabrics, very easy to adsorb the food smell and is not easy to disperse, is not conducive to the restaurant environment; flowers can play a role in regulating the psychological, landscaping the role of the environment, but do not spend green, make people bored and affect the appetite. Make people bored and affect the appetite. Small area of the restaurant using low and horizontal direction of the furniture to make the space appear spacious, stretch; large area, high headroom space with high backrest and colorful furniture to weaken the sense of emptiness.

(D) green

Green is often used in interior design means of decoration, almost all of the dining space have green makeup. It is its colorful form, many varieties and fresh green get people's attention. The use of green in the dining space is very wide. There are used to embellish the "blank" potted plants, there are used to limit the space of the green belt, there are also used to "link" the upper and lower space of the tall trees ......

(E) restaurant lighting The use of light

restaurant light source from natural lighting and artificial lighting in two aspects. Natural lighting mainly refers to daylight and sky diffuse light, artificial lighting, including a variety of power lamp lighting.

(1) natural lighting

Natural lighting is the introduction of natural light into the indoor lighting, natural light with brightness, spectral characteristics, and connected to the natural scenery.

(2) Artificial Lighting

Artificial lighting is to illuminate the indoor space through a variety of tools, strong light, weak light, cold light, ambiguous color light, adjustable illumination and light color lighting.

Lighting methods include: general lighting, zoning general lighting, local lighting, mixed lighting four categories. Restaurant lighting is mainly used in general lighting, mixed lighting and local lighting in three ways. General lighting is the restaurant indoor lighting as a whole, without regard to local lighting, so that the dining environment and table surface illumination roughly uniform lighting. This is a simple style, the customer base is relatively popular restaurant often used lighting. Restaurant lighting should also be sufficient to highlight its bright, simple space features. Restaurant lighting should be more moderate, illumination is too high, everything is clearly visible, in full view, so that people feel a lack of privacy is too low and can not meet the needs of people dining, the best way is in accordance with the functional areas.

(F) the importance of color matching for the restaurant

The color is silent, but through the eyes of the people in the human heart precipitation for a state of mind, the color to bring the emotional role of people can not be ignored. Good color matching can bring people a wonderful color environment and poetic atmosphere, while the failure of the color matching will make the whole environment become uncomfortable. Blue brings people peace, elegant feeling, fatigue a day people want to get a rest here; lively orange stirs up people's appetite at the same time, but also make a long time to stay in this environment customers fidgety, shorten the dining cycle. Green walls, so that customers feel peaceful and comfortable, while the red desktop, so that customers eat quickly. Therefore, color matching and use will also improve the utilization rate of the restaurant.

2022 Consumer Survey Report Sample Essay (3)

I. Survey Description

With the global economic weakness brought about by the economic crisis, the luxury market was once in a state of collapse, but the flourishing of China's luxury goods market has injected a dose of cardiotonic agent into the luxury market.In January 2012, the World Luxury Association In January 2012, the World Luxury Association released a report showing that by the end of December 20Xx, the annual consumption of China's luxury goods market had reached 12.6 billion U.S. dollars, accounting for 28% of the global share, and China has become the largest luxury goods consuming country in the world. Luxury is a general term for many categories of goods, including bags, perfume, cosmetics, clothing, cars, etc. Although they are collectively called luxury goods with a certain ****, but in fact it seems that there are differences between various categories. With the strengthening of China's overall economic strength, the residents' ability to consume luxury goods is becoming more and more prominent, and the momentum of consumption remains unabated in the context of the financial crisis, which makes China's position in the world's luxury consumption arena more and more important.

Second, luxury consumption items and cognition

The survey shows that Chinese residents buy more luxury items, including: brand-name clothes, high-grade cosmetics, brand-name leather goods, famous watches and jewelry, and more people think that famous watches, famous cars, airplanes, yachts, jewelry and brand-name leather goods should belong to the scope of luxury goods. In comparison, consumers buy the most luxury goods are brand-name clothes and high-grade cosmetics, while Chinese residents do not regard them as luxury goods in the majority, the reason may be that the price of these two types of products is relatively low, the utility is more common, and users can easily realize the purchase. Famous brand leather goods, watches and jewelry have the highest recognition and purchase rates, but the difference between the two is obvious, indicating that consumers have a high level of recognition of the three types of products, but their purchasing power is still slightly insufficient. People in China generally consider luxury cars, airplanes and yachts as luxury goods, probably because their high prices are unanimously recognized by the public, and it is for this reason that few consumers actually buy them.

The purchasing power, life experiences and attitudes of different groups of people vary, and so do their consumption patterns. According to the statistics, the average number of luxury goods purchased by each respondent is about 3.3, among which there are more females than males, and consumers in the age groups of 25-34 and 35-50 are higher than those in the age group of 15-24, and at the same time, with the improvement of education and family income level, the number of luxury goods purchased by consumers is also increasing.

From the point of view of specific consumption items, the proportion of female consumers purchasing high-grade cosmetics, jewelry, brand-name clothing and overseas travel is significantly higher than that of males, while males show a very strong preference for famous wines; consumers in the age groups of 25-34 and 35-50 years old are more inclined to purchase brand-name leather goods, jewelry, watches and wines, and young consumers are obviously more inclined to buy high-grade cosmetics; consumers with higher levels of income and education are more inclined to purchase luxury goods, while consumers with higher levels of education and family income are more inclined to purchase luxury goods. The higher the level of income and education, the higher the proportion of purchasing all kinds of luxury goods; from the point of view of different occupations, the proportion of purchasing brand-name watches is higher among middle and high-level executives of enterprises/companies, while leading cadres of party and governmental organizations and institutions are the most important consumer groups of famous wines and professional outdoor goods.

When asked about the practice of luxury goods after entering China, the respondents were more consistent in their views, and the general view was to keep in line with the international standards, but also consider reflecting Chinese characteristics.

Third, luxury goods, credit card spending

About 87% of the surveyed population owns at least one watch, and the average price of the latest watch owned is 14,200 yuan, while the proportion of those who said they have purchased gold jewelry and leather goods in the past six months are also about 87%, and their average spending on the two items is 14,200 yuan and 0,000 yuan respectively. The average spending on the two items was 14,200 yuan and 0.7 million yuan.

The vast majority of Chinese consumers spend less than the average on all types of products. Combined with the consumption of different types of luxury goods by different users, it can be found that luxury goods consumers are mainly concentrated in a small number of high-end people.

IV. Luxury Consumption Habits

The vast majority of the respondents said that they spend their own money to buy luxury goods, while the main channels for 15-24 year olds to get luxury goods include spending their parents' money, which is just or not yet joined the workforce, and their financial sources are limited, which makes the purchase of luxury goods more dependent on the other members of the family. other members of the family.

2022 Consumption Survey Report Sample Essay (4)

With the deep development of social economy, college students, as a special consumer group in society, the shaping and cultivation of their consumption concepts directly affects the formation and development of their worldview, which in turn affects their life-long moral behavior. Therefore, pay attention to the consumption of college students, grasp the psychological characteristics and behavioral orientation of college students' life consumption, cultivate and improve the "financial literacy", has become an important issue for colleges and universities.

First, the new concept of consumption of contemporary college students

1, the way of consumption has entered the network electronic era

With the rapid development of the social economy, the way of social consumption has been from the original single cash transactions to the original cash, credit cards, checks and other diversified transactions to change, so that people's way of life is more convenient. Contemporary college students are the best among young people, with an open mind, never lagging behind the development of the times. So what is the situation in the way of consumption? In the survey, it is found that as a special consumer group, the consumption mode of contemporary college students has entered the network electronic era. Many college students have campus IC cards, transportation IC cards, bank withdrawal cards, Internet cards and even sports cards, "card" era of college students to make the consumer behavior of the dash, in the words of some students, "card a brush, the money spent".

2, the tendency to diversify consumption

21st century is the era of rich and colorful material life and spiritual life, into this era of college students are no longer satisfied with the dormitory, classroom, two points of a line of monotonous life, although the books are still the main object of consumption, but is not the first choice, more not the only consumption items. The consumption of college students has shown a clear trend of diversification, cell phones, travel, computers, audio-visual entertainment is the hot spot of college students' consumption. In the survey, when asked "what is the most important thing you want to do when your financial condition permits", most of the students chose "traveling", followed by "buying computers", reflecting that This reflects that college students have the desire to go out of campus, integrate into society and nature, and have a high quality of life.

3. Rational consumption is the mainstream

Price, quality, and trend are the main factors that attract college students to spend money. From the results of the survey, practical and rational consumption is still the main consumer concept of the current college students. It is understood that when buying goods, college students first consider the factors of price and quality. This is because Chinese college students, unlike their foreign counterparts, are mainly financed by their parents, and not many of them have part-time jobs to earn money. They have a fixed amount of money at their disposal every month, which is about 300-800 RMB, or less than 1,000 RMB for those who have a better family background, and this amount is mainly used to pay for their food and daily expenses. Because of their limited spending power, college students tend to be very cautious when spending money, trying to "spend it worthwhile", so they will try to search for those inexpensive and good-quality goods. Whether on-campus or off-campus, today's college students have a variety of social activities are more than before, coupled with the atmosphere of urban life, love and many other factors, will not consider those inexpensive but unattractive commodities, on the contrary, they will pay more attention to their own image, the pursuit of taste and class, although not necessarily to buy brand-name, but the quality of the content is obviously very important.

4, the pursuit of fashion and brand-name is not an old topic

College students stand in the forefront of the times, the pursuit of new and different, keen to grasp the fashion, fear of lagging behind the trend, which is the *** with the characteristics. The most prominent consumption is the use of cell phones. Contemporary college students generally increase the consumption of cell phone consumption items. A survey shows that students have no less than 40% of cell phone ownership rate. In addition, computers and related consumption is also their pursuit, as small as a few dozen dollars of Internet cards, computers are contemporary college students' pets, with the words of computer students to describe, they simply take the computer as their own "lover confidant". Again is the hairstyle, clothing, accessories, etc. There is no lack of university campuses to chase the "new" family. Survey data also confirms this point, in terms of the proportion, "whether the popularity of" followed by price, quality, to become the third major factor for college students to consider whether to buy. As for brand-name products, when asked whether they would buy brand-name products if the economy permits, 80% of the students said yes. The above fully reflects the need for college students to pursue high quality, high brand, high quality of life.

The problems of contemporary college students' consumption

1, the concept of saving is weak, and financial literacy needs to be cultivated and strengthened

Robert Kiyosaki, the author of the term "financial literacy", once said, "I'm not sure what I'm talking about, but I think it's a good idea to have a good understanding of what I'm talking about. Kiyosaki once said, "Financial intelligence has nothing to do with how much money you earn, it is the ability to measure how much money you can keep and how long you can make that money work for you." In the seminar, when asked about their knowledge of the concept of "financial literacy," many students said they were unfamiliar with it. When asked about the financial situation at the end of the semester, most of the students frankly admitted that their consumption had exceeded the planned range, and some of them even needed to borrow money from others to go home, and those who had a little money left over also thought about how to spend the remaining money, and only a very few of them had the consciousness of saving. It can be seen that the current financial literacy of college students need to be cultivated and strengthened.

2, the consumption gap is widening, polarization

3, the consumption structure of the irrational factors, girls are more prominent

University students living consumption that is the main component of consumption to the living costs and the purchase of learning materials, supplies-based. In the cost of living, the cost of food is the most important, in order to students in the school daily consumption of about 8 yuan for basic dietary needs to estimate that the students monthly net dietary expenses need about xxx yuan.

Most of the female students' dietary expenses are below 300 RMB, some control their appetite in order to maintain a slim figure, and some choose cheap meals in order to save money regardless of the nutritional needs of the net; the problem is that there is not enough knowledge about healthy eating.

4, excessive pursuit of fashion and brand-name, there is the psychology of comparison

In the seminar, some students pointed out that, in order to have a cell phone or to change to one of the most popular cell phones, some students are willing to scrimp and save, and even sacrificed their other necessary expenditures; some male students in order to a pair of brand-name sneakers, some female students in order to a set of brand-name cosmetics or a set of brand-name clothes, even to borrow money from others or even steal. Borrow money from others or even steal money to meet their own desires, etc., can reflect that some students do not know how to measure the amount of money, and the drive of vanity is very easy to form an endless comparison of psychology.

5, excessive love expenditure

Third, the current college students consumption of psychological and behavioral bias reason analysis

The current college students in the consumption of consumption on the unplanned consumption, consumption structure is unreasonable, comparison, luxury and waste, love expenditure is excessive and so on the problem of both with the negative impact of the social environment, but also with the family, The school education lack of correct guidance is not unrelated.

Today's college students live on campuses "without walls" and have all-around contact with the society. When some college students are attacked by bad social customs such as hedonism, money worship, extravagance and wastefulness, they are prone to form a tendency of psychological convergence if they don't get proper guidance from their teachers and parents in time. When the families of the students can financially satisfy the higher consumption conditions, these ideas will be fully manifested in their consumption behaviors. Worse still, some students whose families' financial situation does not allow for high consumption, in order to satisfy their desire to consume at the expense of others or even the loss of personality, criminal behavior is not permitted by law.

So for college students in the consumption of the problem, we can put forward what suggestions it

1, enhance the sense of independence, to develop and strengthen the ability to financial management nowadays college students need to know how to survive in a highly competitive society, that independent financial management ability has become the most important. Financial management is not a simple four arithmetic, not a simple balance of payments, it needs a long-term rational foundation, personal blind impulse is not independent, is the performance of capriciousness, we need more than just the concept of independence in the brain, the more urgent is the independent action and rational thinking. There are two main aspects: first, the ability to correctly recognize the law of money and money; second, the ability to correctly use the law of money and money.

2, to overcome the emotions of comparison The formation of the psychology of comparison is inevitable. How should we face it? First of all, we should set up to adapt to the trend of the times, correct, scientific values, and gradually establish the correct life norms, to give their own rational positioning. College students do need a sense of competition, but not all things we need to fight, life last time than others, not shameful, there is no need to raise their heads. Through this research, we have basically grasped the psychological trend of contemporary college students' consumption and the current situation. The basic life consumption of college students is generally realistic and reasonable. However, the discrete trend is obvious and individual differences are large, which is mainly caused by the fact that the student population comes from all over the country, due to different family situations and differences in consumption habits. In the parasitic consumption-based college students, the cultivation of independent financial management ability, scientific values should be a top priority.

3, the formation of a good consumer culture of college students good school spirit is an organic combination of teacher morality and student learning and life style. One of the student's consumer psychology and behavior is to reflect the important part of the student's life style. Once the good consumption habits have been cultivated and strengthened, it will promote the shaping of good school spirit and form a virtuous cycle of school spirit to help students. Therefore, the cultivation of good consumption psychology and behavior of college students should be taken as an important part of campus culture construction. In the construction of campus culture, the design of activities related to the concept of healthy consumption of college students, and persistent, good consumer psychology and behavior of college students to promote the formation of a good style of life, and thus promote the consolidation and development of a good style of learning, school spirit.

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