Design magazine was founded in 1988, by the Chinese Science and Technology Association, the authority of China's scientific community in charge, China Industrial Design Association, the authority of China's industrial design field, organized by the China Household Electrical Appliances Research Institute, one of China's fastest-growing areas of design - home appliances of the national research institutions published in cooperation. As the only national periodical of China's industrial design sector with national circulation, it will stand at the policy height of the country's transformation of the mode of development, communicate the urgent needs of the design sector and the industrial sector, display the new thinking and new works of the global design elites and the design education sector, and promote the enhancement of the public's design consciousness in the society in the context of such an era, and it will also participate in the international design exchanges and promote the international design of China's designs as the chief representative of the Chinese design design professional media. It will also serve as the chief design professional media representative of Chinese design, participate in international design exchanges and promote the international influence of Chinese design.

Design Magazine has a first-class team of experts, editors and designers in China, providing a visionary, powerful and flexible viewpoint dissemination platform, effectively integrating upstream and downstream information resources of the design industry chain, and providing decision-making support for China's outstanding design and creative workers in their innovative work, as well as effective and pragmatic wisdom assistance for innovative enterprises. Each issue is dedicated to providing readers with inspiring, exploratory and innovation-oriented design cases, methods, experiences and ideas.

The columns of the magazine are as follows:

1. Vision - focusing on global design news, design voices, conceptual design, and innovative ideas

2. Perspectives - presenting design projects and cases that are creative enough to inspire readers. inspiring design projects and cases.

3. Projects - in-depth coverage of projects, highlighting research, exploration, professionalism and innovation, each project includes a complete project background, project design and development process.

4, Focus - comprehensive focus reports, highlighting the process and ability of designers\firms in comprehensive design thinking and design practice over a long period of time. In-depth interviews with the leaders of the designers' team, vertical display of the design achievements of the designers\offices, and all-round, multi-angle analysis of the team's working methods, design thinking and future ideas.

5. Reporting - for the industry and industry, the institution of people with a sense of innovation in the report, new product development \ new design concepts, as well as brand cooperation reports.

6, attention - a variety of dynamic events, experiments, people, books and other attention and promotion of the report, to share the latest academic concepts, design tools and the latest design.