About the hotel Valentine's Day planning program 6
February 14th Valentine's Day is coming, for consumers to create a both romantic and warm program, the hotel to how to develop Valentine's Day planning program? Below I bring you about the hotel Valentine's Day planning program, I hope you can enjoy.
About the hotel Valentine's Day planning program (selected chapter 1)
First, the form and theme of the event::
activities in the hotel food shop to take the form of meal system, highlighting the romantic, warm Valentine's Day atmosphere
Second, the specific arrangements for the event:
1, site layout: July 4 before the hotel food shop set up (between tables and aisles with a good set up in each). Between the tables and aisles with good green plants, and post the hotel pop flag, get the lighting configuration);
7, advertising: by the Department of Public Relations and Marketing in July 1 in July 2 before the production of 10 publicity posters were made in the than one than the supermarkets, Gui Zhai Road, the Goddess of Cannon Plaza, Xinwen Road, People's Road, Jinsha Road, Liuyanghe Road, the hotel's main door, the front lobby, the walking street posted
3, Valentine's Day activities and other activities, such as the hotel's food shop, the hotel's food court and the food court. p> 3, Valentine's Day activities and other matters:
a, dining from 17:30 onwards
b, by the PR Marketing Department in the afternoon of July 6 before the purchase of 200 roses
4, the marketing approach:
take the site marketing approach, visitors can go directly to the bar to purchase tickets to dine, and each couple to send a bouquet of roses.
Third, the menu:
(68 yuan / every seven people) borscht or cream of corn soup seven butter meal package seven mandarin duck steak (black pepper sauce / tomato sauce steak) seven fruit platter 1 vegetable salad 1 red wine / coffee / black tea 1 each
Note: Guests can also point to other dishes (including Chinese food), their own choice.
On the hotel Valentine's Day planning program (selected article 2)First, the activity time:
August 6
Second, the name of the event:
"Love Tanabata, meet the stars"
Third, the content of the event
3.1) "The more beautiful the night, not alone on Tanabata" large-scale intimate dating party
500 square meters of the hotel's South Plaza carefully arranged, placed a variety of leisure tables and chairs, the plaza playing soothing romantic background music, guests with room cards to free admission, other customers with tickets to enter the venue, the scene with a drink sales points, snacks sales points, snacks, merchandise on Tanabata
The event will be held at the hotel's South Plaza. Drinks, snacks, and Tanabata merchandise will be available for sale. All guests will have the opportunity to draw a surprise prize of 5,000 RMB worth of jewelry on the eve of the seventh day of the seventh month. In addition to the successful dating men and women can be presented with a beautiful gift to commemorate a.
3.2) Rooms:
The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop, two tickets to the show.
3.3) Catering:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a red wine, a rose)
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a super value) Double package, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
On the hotel Valentine's Day planning program (Selected 3)
First, the theme of the event
Passionate bloom era of love
Second, the event time
March 13 - March 14
Third, the content of the activities:
(a) love song duet confession
March 13, 10:00 - 20:00, in the 6th floor children's area on the side of the special area, the site of the microphone in the shopping mall broadcasting room is connected to the couples can be through the love song duet or confession of love in the form of. Couples can sing or express their hearts to him/her through love songs or true confessions. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (2.14)
March 13 normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to 300). Cash purchases of 200 yuan on that day, plus a box of exquisite chocolates.
Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of 200 yuan) is limited to send a chocolate, beyond the part is not repeated gifts.
Fourth, the media publicity
1, the media choice: "___ Evening News"
2, page specifications: "___ Evening News" 1/3 version of the set of red
3, the date of placement: March 14
4, the cost of expenditure: 13920.00 yuan
Fifth, the cost of expenditure
1, the exhibition boards 2 pieces: 100.00×2, 200.00 yuan
2, 2 pieces of lintel: 700.00×2, 1400.00 yuan
3, print ads: 13920.00 yuan
4, gifts (roses, chocolates) by the Asset Operations Department
5, sound costs: 400.00 yuan
6, other Miscellaneous expenses: 1000.00 yuan
Total: about 19,020.00 yuan (rose and chocolate costs are not calculated)
Six, tips
This file activity, vip card can be used to discount function.
On the hotel Valentine's Day planning program (Selected 4)First, the background of the event
February 14 Valentine's Day is coming, for consumers to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own operating characteristics, according to the consumption habits of regular customers familiar with the consumption. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
__ Hotel Valentine's Day (heavenly good fortune, love Tianyuan)
Third, the activity time
Fourth, the location of the event
Primary location: the Champs Island Western Restaurant (the hotel's sixth floor)
Secondary location: guest rooms
Fifth, the activity method
1, through a romantic Through the romantic scene arrangement, to create a warm, charming love temple for consumers;
2, placed "Valentine's message card", for couples to write love vows on it
3, the guest room set up a "pink couples suite", skillfully decorated, and give roses, chocolates, and other gifts.
5, the entire restaurant with white tablecloths, white chairs, plums, Shaman embellished the entire restaurant
6, the bar set a bunch of flowers (lilies, calla lilies)
7, the entrance to the Western-style restaurant to build an archway pillar
8, colored lights and Shaman set up the scene with pink balloon embellishments
9, on-site photo (Polaroid 20 yuan / photo)
10, a champagne tower on the dining table
11, set up a dining table to put a large cake on the dining table
Seven, advertising methods
1, leaflets: 1000 copies (guest rooms, business outlets)
2, SMS release: 1300 yuan (20,000)
3, the internal advertisement release: (electronic screen, Sanming TV) Subtitles scrolling frequency, including spray painting)
4, advertising text:
A. Heavenly good fortune, love Tianyuan. (Advertisement)
B, spring letter blooming, roses blossom, love comes, your story begins; Valentine's Day is here, prepare a cherished gift in Tianyuan Hotel, then gently carry your her or him, just start to meet each other on this romantic day. (SMS)
VIII. Activity Arrangement
1, Marketing Department: February 10 before the launch of the campaign ads
2, other departments before February 10 in conjunction with the marketing plan, to develop a good Valentine's Day activities in detail
3, the restaurant guest rooms before February 13 to do a good job of Valentine's Day to create an atmosphere
4, the Engineering Department: Combined with the campaign plan, to make good Light, electricity work arrangements and the production of special props
On the hotel Valentine's Day planning program (Selected Chapter 5)Tanabata is one of the most romantic of China's traditional festivals, and is also the most important day for girls in the past. In the evening of this day, women wear needle begging, praying for blessings and longevity activities, worship seven sisters, the ceremony is pious and grand, display flowers and fruits, female red, all kinds of furniture, utensils are exquisite and small, love. 20__ May 20, Tanabata was included in the State Council in the first batch of national intangible cultural heritage list. It is now considered as the "Chinese Valentine's Day".
Purpose of the activity:
Promote the brand image, promote the service and brand influence
Time of the activity:
August 20, 20__ - August 25, 20__
Theme of the activity:
The age of the silent, true love is eternal. Poetry and flowers over the Tanabata
Theme elements:
Valentine's Day preferential services
Theme elaboration:
The theme highlights the Red Apple people borrowed the Chinese Valentine's Day as a grand theme, to send customers warm and romantic service wishes.
Location:
Red Apple Chain Hotel Wuyi Road Store in Baigou
Theme Conveyance Performance:
(Activity 1) Theme: Showing love has the way, lowering the price has the right reason
(Activity 2) Theme: Tanabata Valentine's Day, true love is unlimited
(Activity 3) Theme: Let love announce the whole world
(Activity 4)
Goal two: through this activity, the company's image and social reputation to further enhance.
2, the activities of the object:
activities for young people and have a certain strength of the business owners
3, the elements:
warm, romantic, preferential
4, the form of the activities
warm, romantic, preferential theme of the form is based on the theme of the Tanabata with the theme of the Chinese classical Valentine's Day, close the relationship between the hotel and the new and old customers, establish a new and old customer relations. The relationship between the hotel and the old and new customers, establish the company's reputation, enhance the guests and the company's recognition, and further enhance the company's brand awareness in the Baigou area, attract new customers into the store, enhance the hotel in the region of the casual and leisure customer occupancy rate.
Specific activities
(Activity 1) show love, price reduction is reasonable
During the activity period, all couples who stay in the full-price room of the Red Apple with a leaflet can enjoy 70% discount, and enjoy a double copy of the "Romantic Love Early Morning", but also participate in the "zero room charge to stay in the style room". The couple can also enjoy double "romantic love breakfast" and participate in the activity of "zero room charge to stay in the flavor room".
All the couples who stay in the leisure room of Red Apple Hotel can enjoy 52.1 RMB/5 hours discount and participate in the activity of "Zero Room Charge to stay in the flavor room".
(Activity 2) Tanabata lovers, true love unlimited
During the activity period, all couples who stay in the Red Apple full-price rooms and leisure rooms with a single page can get a free rose, and enjoy the preferential ordering of flowers at the price of: x yuan/branch.
(Activity 3) Let love announce the whole world
During the period of August 20, 20__ to August 25, 20__, all couples staying at Red Apple can get a love oath card at the front desk, write down their touching words of love, and paste them on the heart-shaped board at the entrance of Red Apple Hotel Chain, so that everyone can come together to witness their own heart for their loved ones and make their love everlasting!
(Activity 4) love is priceless, love I have a prize, the beautiful legend of love
During the activity period, the daily "zero room charge to stay in the style of the room," the lucky draw, the specific method is: the hotel prepared a deck of cards, four A in the Ace of Hearts A and Ace of diamonds, and then the cards will be disorganized, the guests in the check-in procedures to qualify to participate in the lucky draw after the guest Guests can participate in the lottery after checking in to qualify for the lottery, the winner of the lottery in the next day can be free to stay in the flavor of the room, and the love of **** to enjoy a private romantic journey.
Publicity stage division:
The first stage of pre-event publicity
Publicity time: 20__ before August 20
Publicity form
First, banners, cell phone customer group text messages, distribution of leaflets, distribution of heart-shaped balloons and the local young people in the BaiGou Baidu post bar, the BaiGou forums and various QQ groups of the soft publicity<
Second, decorate the hotel lobby with heart-shaped balloons and ribbons to create a classical, romantic and warm environment
Publicity content
Convey the information that the event will be held soon (conveying the elements): the theme and content of the event, the time and location of the event
The second stage of the event after the publicity
Publicity time: August 25, 20__. Later
Propaganda form: soft publicity, telephone call back (information communication elements) activities of the immediate effect of customer satisfaction with the activities of consolidating the effect of the activities of the activities to summarize the activities
Cost budget
On the hotel Valentine's Day planning program (Selected 6)1, the background of the activities
Tanabata Valentine's Day is coming, for consumers to create a romantic and warm program is the most important thing for each and every hotel to do. And warm program, is every hotel is working hard, over the years, has also been to send roses, send chocolates to set up a venue to consumers to transmit the message of this program.
According to our Yunhai Jianguo Hotel's operating characteristics, and the usual consumption of familiar consumer habits, this year, we have developed the following Valentine's Day promotion plan.
2, the theme of the event
Romantic Tanabata, about Yunhai (roses, candles, language)
This activity is mainly to highlight the romantic atmosphere of Tanabata, Tanabata and Yunhai Jianguo Hotel to contact, so the theme of the event to choose "romantic Tanabata, about Yunhai," in order to emphasize the romantic Tanabata, will add roses - love - love, love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love - love In order to emphasize the romance of Tanabata, we will add roses - the symbol of love, candlelight - the inculcation of romance, and words - the emotional support.
3, activity time and object
3.1, activity time
The main activity time: the seventh day of the seventh month of the lunar calendar in 20__ year
Room activity time: a week before and after the Tanabata are preferential
3.2, activity object
Activity objects are mainly aimed at the age of 20-40 years old working young couples and couples
The main object of the work of young couples and couples
The main object of the work is the age of 20-40 years old.
4, the activities of the location
4.1, the main location
__X Hotel reception hall. The hall is the most direct information about the hotel's Tanabata activities, therefore, during the event, the reception hall must be dressed in line with the romantic atmosphere of Tanabata;
Romantic "Pair to Pair" Matchmaking Party (Ballroom). "Pair touch" matchmaking party ballroom is for the promotion of additional hotel matchmaking activities, the main source of its profitability for the hall admission tickets, snacks, drinks and other commodities consumption, so its dress must have matchmaking and Tanabata atmosphere;
Romantic Tanabata lover's candlelight party (ballroom). This party is mainly in the form of a ball, its profit is basically the same as on. It is a good place for office workers to relax and enjoy the warm moment of Tanabata with their partners, therefore, its environmental atmosphere in addition to the atmosphere of the ball, but also to create a soothing feeling for the Valentine's Day;
4.2, the secondary location
1), the guest room
There are two kinds of:
a), Tanabata Couple's Suite. Its dress up to be able to bake the atmosphere of love, but also to provide some of the manufacture of romantic . Conditions;
b), ordinary guest rooms. Inside the guest room there are candlelight lamps and rose tea, bathing room also has candlelight lamps and petals (for bathing)
2), Yun Hai Restaurant
In addition to the facade dress up the Tanabata atmosphere, but also to introduce couples packages or Valentine's Day new products;
3), the bar
The bar service lady to say Happy Tanabata to each guest, and, in addition, also introduced Tanabata Valentine's Day cocktails. The cocktails are also available.
5, activity content
5.1, __X Hotel reception hall activity theme
1), its purpose is mainly through the romantic scene layout, for consumers to create a warm, charming love temple. In the doorway with pink and light purple balloon arch, and the theme of the event "romantic Tanabata, about the sea" appears on it, the hall seats can be equipped with fake grapevine rack (tracing the ancient legend, the cowherd weaving maiden Tanabata under the grapevine whisper);
2), the establishment of the "lover's message board", and provide colorful heart-shaped stickers and colorful signing pens, and there are two attendants in this service, for couples to write on the top of the sincere words of love or love brave confession.
3) All ladies can receive roses and blessings from the lady at the front desk on the day of Tanabata Valentine's Day with their membership card or room card.
5.2 Romantic "Pair Touch" Matchmaking Party (Banquet Hall)
The hotel banquet hall is 500 square meters carefully arranged, with all kinds of leisure tables and chairs, playing soothing and romantic background music, and free admission for guests with their room cards, and admission tickets for other customers. The site is equipped with beverage sales points, snacks and snacks sales points, other merchandise sales points and so on.
The venue layout using "a network, a stage, a venue" layout, so that everywhere there is a date, everywhere can pass the love. Where the guests into the venue through the colorful glow sticks hanging on the body way to distinguish between the identity of single and lovers, there will be a challenge microphone love song PK, self-styled display, team debates, confession and other aspects of the game, where the hand in hand with the success of the person can receive the hotel an exquisite gift.
5.3, romantic Tanabata Valentine's Day Candlelight Evening
Candlelight Evening 500 square meticulously laid out, the hall space is mainly decorated with candles, roses, pink and purple balloons, red carpet and other equipment, the field playing a romantic waltz music, designed to provide consumers with a partner to enjoy the Tanabata love fusion and warm environment. In addition, the stage is equipped with microphones and jukeboxes for couples to sing their hearts out for their other half.
Guests staying at the restaurant will be admitted free of charge with their room cards, while other customers will be admitted with an admission ticket (admission tickets need to be purchased). Drinks, snacks and refreshments will be available for purchase.
5.4, guest rooms
1), guest rooms ad hoc eight "pink couples suite", which is mainly pink to render the Tanabata Valentine's Day atmosphere, each room is equipped with candlelight lamps, the bed for the heart-shaped, and in the quilt below the peanuts and dates, couples can be brought to a honeymoon experience of the feeling, in the bath room there are roses and dates. feeling, and there is a rose bath in the bathing room, strolling the Tanabata atmosphere in every corner. The "Pink Couple Suite" is 228 RMB per room and comes with 8 roses, a box of chocolates and a bottle of champagne.
2), sauna room set up eight "pink couple suite", the atmosphere is mainly for the candlelight, 218 yuan per room per night, and give 8 roses, a box of chocolates, champagne a champagne.
3), the day of the event, the other ordinary double room rates are 8.7% off, to symbolize the Tanabata will be hair
5.5, sprinkle bar
The launch of couples cocktail sprinkles and singles cocktails.
Couple cocktail is mainly for the size of the two cups, small cup for the wife cup, large cup for the husband cup, sell double not sell single, its flavor and appearance should be set off a sweet; while the single cocktail its flavor and appearance mainly set off a kind of dashing and the owner of the future love of the blessing.
5.6, Yun Hai Restaurant
1), catering
77 yuan lover's package (including a double set, a red wine, roses,)
177 yuan lover's package (including a double set, a high-grade wine, a bouquet of roses, a box of chocolates)
277 yuan lover's package (including a value for two people set, imported red wine, a rose, a box of chocolates)
277 yuan lover's package (including a double set, imported A bouquet of roses, a bouquet of imported red wine, a bouquet of roses, and 2 tickets to Yao Shan)
2) Anyone who spends more than 77 yuan at Yunhai Restaurant on the eve of the seventh day of the seventh day of the seventh month will be given a complimentary rose and a lily-rose gruel
6, activity arrangements
6.1, the marketing department
1) Launching the campaign advertisements two weeks ahead of time to make the campaign known to the people of Pingdingshan and increase the popularity of this promotion. know, to improve the success rate of this promotion
2), a week in advance to do a good job of Valentine's Day atmosphere. During the event should be the customer service department and the sales department busier days, therefore, before the event must be held on the staff meeting, the task will be assigned, and their methods of dealing with emergencies for training.
6.2, Entertainment Department
1), two weeks in advance in conjunction with the marketing plan, to develop a good Valentine's Day activities details, including the activities of the scene layout and the Tanabata gift-giving sessions
2), two weeks in advance to do a good job of Valentine's Day to create an atmosphere, and to the following staff training, to avoid the occurrence of emergencies
6.3, sauna, Rooms Department
Two weeks in advance of the pink couple suite dress up layout program, and before the first day of the seventh month of the lunar calendar to set up the room, and carefully acceptance, to avoid unpleasant events
6.4, the Engineering Department
Combined with the activities of the plan, do a good job with the arrangements for the light, electricity work and special props running or production, to do a good job in the blackout of the power outage of the water to get ready, but also to have Any other emergency measures should be in place.
7, implementation details
1. Please contact the Procurement Department to buy the gifts needed for the event (such as: roses, chocolates, red wine, etc.) 2. Please ask the Catering Department to list the different sets of menus, the appropriate decoration of the dining table dining space. Please ask the person in charge of the Food and Beverage Department Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3, please ask the Finance Department to inform the catering cashier, do a good job of discount offers.
4, please Front Office Department for the step into the bulk of the active sales of ordinary double preferential room, and introduce the relevant content; please Housing Department to receive the relevant gifts, and according to the activities with the implementation.
5, the planning department design and production of party tickets (raffle tickets), Block 1, Block 2 lobby posters and related publicity.
6, the banquet department to do a good job in advance of the party site placement, and with the planning department, the engineering department of the site decoration.
7, please the security department and public relations department to cooperate with each other to ensure the normal operation of the party and the party, to avoid the occurrence of emergencies
8, advertising
1, leaflets: 10,000 copies, distributed by themselves.
2, SMS release: 3000 yuan.
3, internal advertising release: (including spray paintings, computer screens).
4, advertising text:
a, have you, I have the honor of this life.
Cherish you, my life force. (Advertisement text)
b, spring letter bloom, roses bloom, love comes, your story begins;
Valentine's Day is here, in yunhai jianguo to prepare a cherished gift, and then tenderly carry your she or he, just in this romantic day began to meet each other. (SMS)
c, Tanabata Valentine's Day, "Pink Couple Suite" 188 yuan, wish you a happy Valentine's Day!
The single people of Dongguan Villa on Tanabata Day, "Romantic Matchmaking Party" is waiting for your presence!
Roses rain, wine and candlelight, Li Jun Club Valentine's Day pink trip, waiting for your participation!
9, the cost budget and effect evaluation
9.1, the cost budget
1, simulation roses: 6,000 × 0.3 yuan = 1800 yuan
2, roses: 500 × 1.00 yuan = 500 yuan
3, chocolates: 100 boxes × 20 yuan = 20___ yuan
4, Pink snow yarn: 100 yards × 5.0 yuan = 500 yuan
5, leaflets: 10,000 × 0.25 yuan = 2,500 yuan
6, spray painting: 200 square × 10 yuan = 20__ yuan
7, SMS: 3,000 × 0.1 yuan = 300 yuan
8, other: 500 yuan
Total: 10100 yuan