if an enterprise needs to launch a new product, it must conduct a case study, so as to predict the impact of the launch of the new product, so as to make some countermeasures and reduce the resistance caused by the launch of the new product. Then the following is the relevant content of the successful case analysis of WeChat marketing promotion that I have compiled, hoping to help you.
a successful case study of wechat marketing promotion
wechat started to sell fruits, and the profits of the three boys doubled in two months
the profits doubled in the first month and the second month
when it comes to selling fruits, many consumers still have the impression of fruit vendors in fruit shops and vegetable markets. However, three young men born in Guangzhou after 1985 started in the WeChat circle of friends with a car and three mobile phones. Mobile phone stall? Selling fruit, and the business is quite good. After two months of business, one container has been sold in the first month, the profit has doubled in the second month, and the team has rapidly expanded to ten people, and it has its own sorting center and cold storage.
Going out depends on friends
Friends of friends are all customers
? Sealed and fresh all the way? The best fruit of the season? The idea is that three post-81s boys, one from a fruit wholesale family, one former manager of a clothing store in Beijing Road, and one former employee of an advertising company, each with a mobile phone, plus a computer and a car, will be the WeChat circle of friends on the mobile phone? Fruit stall? , started a fresh e-commerce business selling fruits online.
? At present, we sell one container a month, and our profit has doubled since the second month. ? Xiaoliang, one of the threesome, said, However, we earned hard money, because we didn't invite a logistics company, so we all drove our own cars to deliver the goods. At the beginning, Dad joined the delivery team! ?
Without advertising and physical stores, the three young men thought that they were lucky and worked harder for their success. ? Publish product information on WeChat and attract receiving customers to do it in a circle of friends? Sun bill? If one person has 111 friends and ten people have 1111 friends, then we have 1111 potential customers, and it will ferment and spread. ? Xiaoliang believes that the advantage of circle of friends marketing is that the credibility of information dissemination is higher, and the weakness is that it can only be marketed in circle of friends, and good word-of-mouth spreads as fast as bad word-of-mouth. If something goes wrong, business will be ruined.
business depends on feelings
customers are not gods, are they? Best friend?
? Doing online neighborhood business is different from traditional marketing. It used to be said that customers are God, but how do we feel? Micro-business? Inside, the relationship between customer service and customers is more like the relationship between friends and girlfriends, and customers will be because? The delivery man is not handsome enough? Don't accept the goods, even get angry, but our customer service can put customers? Be good? , and then let it pay. ? Xiaoliang told reporters that it was launched for a while? Handsome delivery? As a result, there are customers because there are not enough deliverymen. Handsome guy? Standard and refused to receive the goods, they had to switch back to handsome colleagues to re-deliver, which made people laugh and cry. He explained, because in? Friends circle? In business, customers are probably friends of friends. What is the relationship between them? Laughing and cursing? But because of this, you need more patience and a sense of humor.
The store is very avant-garde and the customers are also the best
Foreign customers:
Don't use fruits with fingerprints
Foreign consumers generally spend about 1,111 yuan on fruits at a time, and they are the most generous and picky when placing orders. But it is also the most neat customer base, because right? SAY NO to all fruits with fingerprints? . ? In particular, they will pay attention to whether there are fingerprints on Tizi and Brin, because there are white fruit wax on Tizi and Brin, and fingerprints will be very obvious. ? Xiaoliang said.
interestingly, because different colors of fruit Brin correspond to different English words, some foreign netizens originally ordered black Brin, but they sent the wrong red Brin, which made an oolong. ? After that, the team members made up the name of the fruit in professional English. ?
Beauty customer:
When you wait for the flowers to fade
There are too many deliveries in the circle of friends. A threesome? The team found that beautiful girls were the least punctual. ? Once the delivery arrived at about ten o'clock, and later the customer slept until twelve o'clock, and we waited downstairs for two hours. ? Xiaoliang said,? If it's an express delivery, it's usually bye-bye, but because it's a circle of friends marketing, I dare not neglect it, so I have to wait all the time, because I'm afraid it's bad reputation. ?
But this is not the most exaggerated. What about Xiaoliang? Once you wanted to die? . ? When the appointment was made downstairs, the beauty said that I had to wait for half an hour. I kept waiting for half an hour to urinate. As a result, the beauty said that it would take ten minutes to buy things next door. As a result, half an hour later, I started to have a backache. As a result, the beauty called and said? In the taxi, Xiaoliang said, But there is no way, WeChat circle is all friends, and we dare not neglect it. ?
? A fan of drying singles? :
Take a photo with the handsome guy express after putting on makeup
? Of course, their fruit is very fresh, but they chose to buy it on WeChat. One reason is because of their fresh psychology. Because they asked me to take photos after buying it, I usually like to take selfies, so of course I am very happy. ? Customer LUCY said.
and according to? Fruit prince? Breaking the news, and sisters? A fan of drying singles? The customer asked the handsome delivery man to take a photo with his makeup and put it in a circle of friends? Sun bill? .
Case analysis of successful WeChat marketing promotion II
Jin Jingmei: beauty of chongqing WeChat sells snacks with a monthly income of 211,111
Gan Jinjing shows the products sold on WeChat
This group of pictures of Internet seller Gan Jinjing was taken by reporter Zhang Luqiao
Buyer Show
? No discount, no delivery, no self-collection, and be a principled Internet seller. ? In September, it broke 211,111 in a down-to-earth manner! Keep trying! Thanks to everyone! ? On the first day after the National Day in 2114, Jin Jingmei exposed the Alipay transfer bill on WeChat, which was her turnover in September.
Jin Jingmei, born in 1989, is a fresh beauty in Chongqing. Since May 2114, she has turned into an Internet seller, starting with 32 fans and using WeChat to sell spicy snacks made by her mother. Buyer show? , tree? Brand personality? Wait? Weird trick? , attracting nearly 3,111 WeChat fans.
? Eating food? Beauty quits her job and starts a business
Starting from 32 fans
On 13, the reporter contacted Jin Jingmei through WeChat, and there was a crisp and sweet voice in her voice. At 11 o'clock yesterday morning, the reporter met Jin Jingmei at Guanyin Bridge in Jiangbei District? Real body? Wearing a leather jacket and Martin boots, you look quite fresh, don't you? First sight of beauty? .
after a few pleasantries, Jin Jingmei told the reporter that her real name was Gan Jinjing, who was born in 1989. At present, she lives in Zhengjiayuan, Yubei District. She graduated from chongqing vocational institute of engineering in accounting in 2119. After graduation, she worked in a foreign-funded enterprise in Zhuhai for half a year. After returning to Chongqing, she has been engaged in accounting until May this year.
? She has a cheerful personality. She used to be the monitor of our class and was often active in the student union. ? Hu Qian, Jin Jingmei's best friend and classmate, said that Jin Jing is a real one? Eating food? I like to share food in my circle of friends before selling snacks. Generally, we all think the food she recommends is delicious? .
? I've been thinking about how to give full play to my strengths. ? Jin Jingmei said that she later got the Zigong family to sell through a friend's introduction? Eat rabbits cold? The agency of the brand started to sell in March this year. At that time, I had 611 fans in Weibo and 32 fans in WeChat? .
selling snacks made by mom herself
? Sell meat, refund if it doesn't taste good! ? This is Jin Jingmei's first selling on Weibo. Subsequently, many buyers went to buy with a try mentality. ? A pack of beef in 35 yuan and a pack of rabbit meat in 38 yuan, the average person won't come back to me to return it for these tens of dollars. ? Jin Jingmei said with a smile.
? However, many buyers who have eaten it think that the products I sell taste good and introduce friends to buy them. ? Jin Jingmei said that because of her increasing attention to WeChat, she turned her marketing position to WeChat in an all-round way and studied the time and frequency of publishing marketing information. I send the best messages from 9 am to 11 am, before eating at noon, and before going to bed at night. I send up to 6 messages a day, of which marketing only accounts for 2, and the rest are related to my life? .
after a few months, just sell? Cold beef? And? Eat rabbits cold? Let Jin Jingmei feel the bottleneck of sales. Because Jin Jingmei's aunt is from Zigong, and she also makes it? Eat rabbits cold? So she asked her mother and aunt to study together and combine the spicy taste of Chongqing with that of Chongqing. Cold food? Combined with craftsmanship, spicy loach, duck tongue and beef were developed and named? Champion? Series. Jin Jingmei sold her own brand.
according to Jin Jingmei's mother, every once in a while, she personally goes to the countryside to buy freshly squeezed yellow rapeseed oil, and the ingredients are all Zigong specialties, which can only be made after five processes. During the production, the producer will also wear gloves, hats and masks to ensure hygiene. We will make them every day according to the order, and they are all sold out on the same day, so they are fresh? .
three marketing? Weird trick?
1.? Buyer show? Customers help with the promotion
? Now most young people like to take selfies, so I grafted this method into WeChat marketing. ? Jin Jingmei said that she launched it on WeChat? Beauty buyer show? That is, the buyer sends her photo with the product to a circle of friends, and then she takes a screenshot and posts it on her WeChat. Sending everyone? Buyer show? Sometimes, I will accompany it with a comment. As long as one buyer does this, others will follow suit? .
Jin Jingmei admits that she will still be right? Buyer show? Numbering, now there are more than 111 numbers, and buyers can choose by themselves? Buyer show? Number? These photos spread quickly in Weibo and friends circle, and you can quickly make your own brand famous? .
2.? Three no? Principle tree? Brand personality?
Jin Jingmei also admitted that her Internet marketing has three principles, namely, no discount, no delivery, and no self-collection. Because the profit of products is thin, she has always insisted on no discount. As a weak woman, she doesn't have a car for delivery in the same city, so she chose to send them by express delivery. So that customers can receive products without leaving home? .
? Among my current tourists, 61% are from Chongqing and 41% are from other places. ? Jin Jingmei said, this? Three no? Principles, on the one hand, can save your time and make your marketing more organized, on the other hand, they are also establishing their own? Brand personality? .
3. Sweet voice shows warmth and makes friends with customers
Jin Jingmei is also perfect in service. Because I sell a lot of spicy snack oil, every time I send goods to the buyer, I will give free small intimate gifts such as disposable gloves, plastic plates and cool candy, and I will also make one-on-one after-sales confirmation with customers. If I don't receive anything, I will reissue it immediately or even refund the money? .
In addition, Jin Jingmei will send warm tips to customers by means of WeChat voice, such as putting the leftovers in the refrigerator, etc. In the process of chatting, I have made friends with many customers, who are very reassured about my products? .
opinion
? Brother Bai Shao? : online and offline should be combined with marketing
Jin Jingmei said frankly that when she was developing WeChat marketing, she was also instructed by many industry predecessors, and her entrepreneurial story was reported by People's Daily and she was an expert in Chongqing catering network marketing. Brother Bai Shao? Ye Chuncheng is one of them.
? Brother Bai Shao? It is believed that Jin Jingmei is also a typical representative who successfully started a business by using the Internet. She has grasped the psychology of customers and used Internet thinking to prescribe the right medicine. The spread speed of the Internet is amazing. As long as there is a good interactive strategy, we can grasp the lifeline of communication. ? Brother Bai Shao? It is also suggested that when WeChat marketing reaches saturation level, it is necessary to avoid over-marketing. At this time, new products should be launched to stimulate everyone's desire for consumption, and online and offline should be combined for marketing and communication.