Lao Xing, the founder of milk tea chain brand in 2111, gave you some advice.

If you don't think well, don't do it. This is advice!

I don't know what to do if I want to start a business! Open a supermarket or a tea shop in the third-tier city of Chengdu? I suggest that if you don't think it over, don't do it.

Plan before you take action

Everything needs to be planned, and you haven't chosen the first step. Otherwise, you may take a wrong step and step wrong. I suggest that except in first-tier and second-tier cities, other places are not suitable for opening supermarkets, because this has no technical content. As long as you have money, you can open it. It takes more money to open a chain. I think the profit of milk tea is good, but it is unhealthy. It's black-hearted money, so I suggest making snacks. Snacks are small profits but quick turnover, so you can attack when you enter and defend when you retreat.

Combined with market demand

The above suggestions are all based on our own situation and cognition, but I still suggest that you should combine the market where you want to start business, understand the market demand, find the demand pain point of local people, and you can solve this pain point, then you can start a successful business. Of course, this is all theoretical. In many cases, it is necessary to combine your own actual situation and your cognition and ability to judge whether you will succeed in the end.

Finally:

Compared with supermarkets, tea shops are recommended to open supermarkets.

Tea shops generally adopt the mode of joining. If you don't join, you have to buy raw materials and make them yourself. You have to be skilled and have a good taste, otherwise you will definitely lose money. If you choose to join, there will be a lot of joining fees, unified decoration fees, deposit, the first batch of purchase materials fees and so on.

if you choose to buy raw materials and make them yourself, your initial investment is not large, which is estimated to be 61,111-71,111 yuan, including rent of RMB 15,111 (3 months), raw materials of RMB 5,111, decoration of RMB 5,111, store transfer fee of RMB 21,111 and labor cost of RMB 21,111.

if you choose to join, the initial fee is about RMB 111,111, the security deposit is RMB 21,111, the equipment and materials cost is about RMB 211,111, the decoration cost is about RMB 211,111, and the store rent, employees' salary, water and electricity charges and the purchase of local raw materials, etc., and the total starting capital is about RMB 711,111. Now the well-known enterprises of milk tea have a little, CoCo, hi-tea, Naixue tea and so on.

the realistic result is: without brand and popularity, it is difficult to compete with those famous brands. The technical content of milk tea is not high, which needs the support of brands. The advantages of brands, unique milk tea, constant innovation of new tastes and characteristics, and brand culture are the reasons for keeping the milk tea shop sustainable.

According to the insiders, less than 11% of the current milk tea market can really make a profit, and the other 91% are struggling to support it, so the whole milk tea market is basically "open in September".

If the tea shop can't open, the transfer fee will definitely be high. The joining fee, deposit and purchased equipment and raw materials can't be returned, so we have to find a new home. If the joining enterprise does not allow you to transfer, then your joining fee can not be refunded, and the loss is even greater.

why do I recommend opening a supermarket?

1. Supermarkets don't need brand support. You can join, and some can purchase by yourself, which will be harder.

2. The upfront investment cost of supermarkets is lower than that of tea shops. Once the supermarket opens, a supplier will look for you and distribute the goods for you.

3. There is no equipment purchased in the supermarket, and raw materials are wasted. Milk tea needs production equipment and procurement, but supermarkets are shelves and you can buy used cars; If the raw materials of milk tea have a shelf life, they can't be used after the shelf life, only to be dumped.

4. The supermarket has no technical requirements, so you can ask your family to help you in the early stage to save labor costs.

5. Compared with tea shops, supermarkets are less demanding on geographical location. Tea shops are generally opened in business districts, office buildings, etc., because a cup of milk tea costs around 11-31, and the consumer groups are different. Ordinary small supermarkets can choose to open in the community, and all kinds of costs will not be too high, or they can choose to open on the second floor, and the rent is cheaper than the first floor.

The above are just my superficial suggestions. Please correct me if you have different opinions. Thank you.

if you have the idea of starting a business, you're already halfway there!

There is still a big difference between supermarkets and tea shops, and the corresponding consumer groups are not the same, and more personal interests are in it.

If you consider a supermarket, it is very important to see whether there is a residential area around you and whether it is densely populated, which is also a necessary factor for opening a supermarket. It is also necessary to observe how many competitors are around and how their word of mouth is. Generally, there will always be one or two supermarkets that win the hearts of the people in a region. You have to figure out what to take to beat your competitors. There are a large population of permanent residents, and there are not many decent supermarkets around. People always go to large supermarkets far away to buy things. If this is the case, congratulations, so you can make timely moves. On the contrary, think carefully.

Another kind is near some large hospitals, but your goods should be differentiated, such as oil, salt, sauce and vinegar, so that you won't spend too much. Mainly to nutrition, ward utensils and fruits. Only the rent next to the hospital is relatively high, but the profit of the goods is also high! However, the competition next to the hospital is fierce, often more than one, and now many people who have good relations with the hospital are in the hospital!

Let's talk about tea shops, which are generally located in young people's gathering places, such as some pedestrian streets, and near colleges and universities. Of course, middle school students like to drink milk tea now, and the money is not bad. You can also visit the surrounding middle schools. The most important thing is the location, and then there is your pricing and brand. Generally, there are many milk teas to join. Try to find a price that is suitable for the local consumption level and the brand is still well-known, so that you can have the advantage to beat the surrounding competitors.

well, if the start-up funds are ready, let's start. Also, starting a business is risky, and it is most important to maintain a good attitude.

it's my pleasure to answer your question.

if your investment choice is a choice between a tea shop and a supermarket, I personally strongly recommend opening a supermarket. The reasons are as follows:

To start a business, we must consider the economic environment. Since the beginning of this year, under the influence of the COVID-19 epidemic, the national GDP in the first quarter has been terrible. Now, the epidemic is still raging in Europe and the United States, and the stock market has plummeted. The economic and social problems caused by the COVID-19 epidemic will gradually emerge in the future. It can be said that this round of global economic recession is inevitable.

As for tea shops, let alone the sharp decrease in passenger flow caused by the epidemic, it is because tea itself is a snack food, and people can drink it or not. Under the background of the economic recession I analyzed in the last paragraph, the demand for this non-essential product will surely shrink very sharply. The tea shop itself is very competitive, so it is not a good choice to open a tea shop.

compared with tea shops, supermarkets basically sell daily necessities. Daily necessities, everyone's life is inseparable. Even if the epidemic continues to spread, residents will have a tendency to hoard necessities. This has brought a lot of business opportunities to the supermarket. Personally, if you choose to open a supermarket, you must also pay attention to the cooperation between online and offline, open up more online channels, and provide fast goods selection and distribution services to surrounding communities and residents. Of course, this big supermarket is already actively laid out, but because of its characteristics of being closer to residential areas and more flexible, it is not difficult for small supermarkets to get a share of it if they operate well.

Don't take it for granted to start a business! Especially in this economic environment, it is not impossible to start a business. Lao Zhang also said: Small catering is a big trend this year. However, under the general trend, we should also be fully prepared, and don't blindly go on any projects! On the question "Open a supermarket or a tea shop?" On this issue, Lao Zhang believes that we must never decide what store to open simply from one place! We should comprehensively measure this problem from the following aspects.

Every city and every region has its own unique market demand. No matter whether it is a supermarket or a tea shop, it depends on the store area you choose. But the market demand can't be taken for granted. Doing a good job in market research is an essential action! The age distribution of the population in this area determines the demand of your target customer group, the operation of your competitors in the milk tea supermarket (knowing yourself and knowing yourself, winning every battle), whether there are corresponding big brands in the market, the specific product line demand for these two categories in the milk tea supermarket market, and whether the price system and marketing system of competitors are sound. At the same time, we should also pay attention to the fact that these data should be the recent overall trend rather than the isolated data at a single time node.

If your survey shows that the recent demand trend of this category of milk tea in this market is on the rise, and there are not some top-notch milk tea categories, then it is worthwhile to open a milk tea shop in this market. If you find that there is a "RT Mart" nearby, and everyone is satisfied with its products, services and prices, it is suggested that this "monopoly market" is not recommended to open a supermarket.

when you start a business, don't try to be a shopkeeper of cutting and cutting! Lao Zhang suggested that entrepreneurs should devote themselves to it. So this should be clear about the advantages of entrepreneurs themselves. For example, you have been working in a certain brand of milk tea shop for a long time, and you are familiar with the technology, market and marketing of milk tea, so this is your advantage. If you have this advantage, you must make full use of it! Similarly, if you have relevant working experience in supermarkets, Lao Zhang suggests opening supermarkets. No line is easy!

similarly, if you have no experience in milk tea or supermarket, you can consider what kind of store you are good at. The ability to open milk tea is different from that required by supermarkets. What milk tea needs is your hands-on ability and learning ability, and what supermarkets need is your ability to sort out goods and make full use of your advantages to engage in related industries.

What's the market competition of milk tea and supermarkets in your selected store area?

milk tea If there are many brands of milk tea in this area, if you choose to create your own brand, you will easily fail without deep marketing ability! Similarly, if many small brands of tea shops in this area have good business, it means that the market capacity is ok. It is recommended to inspect the brands with real influence and vitality! Never join some so-called "online celebrity brand", which Lao Zhang has talked about in detail before, and Lao Zhang will elaborate here.

judge your category according to the market competition! Regarding whether to join or not, and the various pits of joining, we must distinguish its advantages and disadvantages.

First, opening a small shop

The pressure of starting a small business in a shop is not so great, and the burden is not so heavy, so it is more meaningful to try. Get the model straight and straighten out your thinking!

second, site selection

try to stay away from the business district, close to the community and close to consumers. Shops in business districts are not to say that they can't be opened, but the rents in business districts are generally high, and some good business districts are ok. Check out the market situation!

Third, start a business with low cost

To reduce the cost of opening a store, it is recommended that the store pay more attention to decoration than decoration.

reduce the marketing cost, which can be reduced as much as possible! Can you learn from the brand of hometown chicken and make a sensational national conference with 211 yuan! We can't make a sensation in the whole country. Is there any way for us to let consumers in this region know about our store at the lowest cost?

Fourth, make full use of the network effect

In the evening, Lao Zhang makes tea and chats with a sister who is about forty years old. She told Lao Zhang that she wanted to open a kitchen shop. She was very familiar with the industry and knew the profit situation. She asked Lao Zhang for advice. Lao Zhang told her that the economic situation is uncertain now, and it is necessary to stock up a store. Why don't you do short videos and live broadcasts with goods when you have first-hand factory resources and customer resources? With the lowest cost, it is best to start a business at zero cost. After all, everyone is just an ordinary family that can't stand too much tossing. Starting a business through new media communication channels greatly reduces the risk of starting a business!

why don't you use these channels to develop the same physical store?

1. Take-out

Don't be scared by the propaganda of blood sucking on the take-out platform on the Internet. If that's the case, the take-out platform would have closed down long ago. Only by making full use of these take-out platforms can we earn more profits! Those who can use the rules are kings, and those who can only complain are not suitable for business!

regarding takeout, Lao Zhang added a point here: it is not recommended to be a pure takeout shop!

2. Short video and live broadcast

Show your products, services and ideas by video to attract more consumers to spend, and at the same time, use these channels to increase the possibility of more income. According to Lao Zhang, some friends don't actually make money when they open stores, but they make a lot of money from the media.

3. Use WeChat!

wechat is the best tool to make a fan pool at present, and every message can reach every wechat friend directly. Leave customers' WeChat as much as possible and protect your WeChat fans.

No matter what store you want to open, don't take it for granted. Be sure to study clearly and judge what store you want to open according to the market situation and your own conditions.

Lao Zhang thinks 2121 is the first year of Xiaodian! Especially friends who are starting a business, don't open a big store as soon as you come up! Try it at the lowest cost! Start a business with all your energy and enthusiasm!

make full use of the current network channels and open up some channels that may increase income.

The entry cost of the two stores is not high, and they can do it without any experience.

I run a supermarket and have experience in managing supermarkets. If I were you, I would definitely run a supermarket. As it happens, one of my small supermarkets also makes milk tea, so I can share it with you.

The coexistence of risks and opportunities is an immutable market law. Hot industries and businesses flock to the market, and the competition is naturally great. If businesses in unpopular industries are unwilling to do it, the competition is naturally small, and risks and markets are always relatively balanced. How can there be a single risk? The most difficult time to do physical stores was when e-commerce developed rapidly more than 11 years ago, but now it has calmed down. On the contrary, doing e-commerce needs to take more risks. My reasons are three:

The investment in physical stores is generally used to decorate stores, buy props and equipment, purchase goods, rent, etc. Most of them can be sold when we really can't survive. More or less, the money for doing e-commerce is spent on making through train cards.