Clothing store business situation, with the positioning of goods and the vision of the goods is very relevant. To do a good job of a clothing store, in addition to good sales methods, the most critical point is to "understand" the goods.

This "understand" word contains a lot of content, not only to know the location of the goods, the price level of the wholesale market and the face of the customer base, but also to understand the small store for the customer base's preferences, body characteristics, and more importantly, to be able to find goods, to be practiced in a pair of goods to choose the eyes of the fire. This experience requires time and experience continues to accumulate, to reach the realm of pure fire, at least 3 years or so.

Clothing stock to the right sales, the right amount, referred to as "double fit", is the key to the businessman must grasp one. Business apparel, both sales, and the right amount, but it is difficult to grasp the two "quasi". Many first-time store investors because of the vision is not allowed, are in the first goods have suffered big losses, some people even laugh that: the first batch of clothing stores will be backlogged, so the best first batch of less into some of the goods. Below are a few examples to analyze a little, to attract jade, in view of their own level is limited, I hope there will be more business friends to mention the views.

First time in the goods of the lost

In the goods, Miss A first planted a heel. Before her first purchase, she carefully analyzed the goods sold by her peers around her, and found that most of their goods were from small local foreign trade factories and wholesale markets, in order to show that their goods are different from them, Miss A decided to find some more distinctive sources of goods. She saw a lot of people on the Internet to Hangzhou's foreign trade clothing wholesale is very respected, so during the store renovation period to travel far and wide, to Hangzhou's nine stars, the Star and other wholesale markets into the goods. Traveling, hard on the way needless to say, she arrived in Hangzhou found that many wholesalers heard that she was from Shenzhen, are very strange look at her. When she returned to Shenzhen with 15,000 yuan of goods, operating more than a month later, only to slowly discover that the original wholesale market in Shenzhen, these goods are available, and the wholesale price is lower than the price of her half of the price of entry. Miss A realized that they are guarding the gold mountain to eat, obviously around the wholesale market, but she was cleverly ignored.

This is not the only thing that annoys her. Even if the goods are expensive, but as long as they can be sold, that is, to make less money, there is no big problem, but the bad thing is that, because she into the first batch of goods before, did not carefully understand the characteristics of the nearby consumer's body shape, no matter what she into the shirt or pants, the size is on the small side. The store customers a batch after batch, an endless stream, many are attracted by the beautiful decoration, but most of them are customers over 30 years old, the figure is more plump, Ai Tong into the size of the small for them. Every day can only do two or three hundred yuan of turnover, because the store rent is low, Ai Tong did not lose money, but she hired a clerk said, according to the traffic after the opening, if the store's clothes size is appropriate, a day can reach 1000 yuan of water. Ai Tong knew that he still fell into the maze of the first purchase. Gradually saw that the first batch of goods is not right, not only the size is not appropriate, the style is not quite right. The store's customers are mostly women over 30 years old, most of them like casual style, and Miss A first batch of goods to shirt-based, more orthodox, suitable for work wear, and not suitable for her customer base.

Clothing store operators will face a variety of confusion when purchasing goods, such as whether to choose their own preferred style, adhere to their own tastes, or should choose more trendy goods? Is to listen to the wholesaler's advice that a certain style sells well, or just pick your favorite color? Should I buy from a nearby wholesale market, or should I go to a more prestigious one overseas? These questions, from the beginning of the opening of the store will always test the investors, as if they are drilled into a large maze, each exit seems to have hope, and each exit seems to have a dim future.

Practicing the selection of goods in the eyes of the fire

In the experience of goods, Shunde's Miss B can be called a master. Her small store opened in Daliang Gokan Road, a small commercial street, 5 years, the location is not a good clothing store, each month can bring her nearly 10,000 yuan of income, and now she is the owner of three clothing stores, clothing sales business can be said to be booming.

Now, Miss B handed over the operation of the clothing store to her sister, who has taken over the management of more than two years, and customers are very much like to let her sister to help pick out the clothes, but Miss B still can not be completely handed over to the clothing store, the reason is that in the purchase of goods, her sister's vision still needs to be honed.

The ancients said that ten years to sharpen a sword, the sword is bound to shake the world, and Miss B can be said to be five years to practice a glance, a bright eye will be able to see the right hot new models. Miss B is operating a bulk store, the store's clothes, shoes, purses are from the wholesale market she panned back to her hand, she said that the clothes "panned" on the right, the business is good, otherwise the relationship with the customer is even more familiar with the customer, and then the customer is not a good business. She said that if the clothes are "found" right, the business will be good, otherwise it is impossible to sell the clothes even if the relationship with the customers is familiar. Speaking of the difficulty of purchasing goods, Miss B practiced the selection of goods, "fast, accurate, ruthless" skills, only then, in order to pick the right goods, and to minimize the cost of purchasing goods.

Because business is booming, Ms. B to enter the goods 3 times a week, each time it is just dawn 6 o'clock or so from Shunde to Dongguan Humen by car, 8 o'clock or so after arriving in Humen, once the car to rush to the wholesale store, often in just four hours from several stores to get enough goods for one or two million dollars, and then take the 12 o'clock long-distance direct bus back to Shunde.

Miss B said she was able to stock up accurately by doing three things:

One is to get a feel for the local market: what new varieties have appeared? What are the sales trends? How much social stock? How is the price trend? How is the purchasing power situation? By and large have a good idea.

The second is the preparation of the stocking program, of course, in the process of stocking can also be modified.

Third, in the purchase of goods, the first to the market around, compare the prices of various markets and wholesalers, because the wholesale of clothing, "tampering" is very much the case, often in a market of 20 yuan of goods in another market 15 yuan can be obtained, and therefore must be compared, and then proceed to implement the purchase of goods.

Many people have an understanding of the clothing business, is only to take the new models, even if the old models are good sales will not be replenished, so that the store's new products continue to flow. But Ms. B doesn't do that. She never because a style is a hot old models and no longer in stock, but will seize the market demand for rapid replenishment of supplies, and continue to sell until the momentum is weakened or the models sold out. Because once a hot style wins market acceptance, sales will reach new heights, which is much easier than trying to sell other styles and can bring greater profits.

Once, she saw a new women's wool coat, style is very good, but she has not sold such styles, the heart is not the bottom, the first 5 pieces, the results of a day sold out. The second time she boldly into the 40 pieces, 3 days sold out. Later, she entered 30 pieces each time she restocked, and the sales momentum has been very good.

Online stocking fast and convenient

For most of the clothing store owners often run out of town market to stock not only spend time, spend money, and to waste a lot of physical strength and energy.

Thousands of miles for most women store owners are not safe, now developed network technology, in fact, through the online purchase is also a very good choice. The advantages of online purchasing are:

1, new styles, it is important to do clothing styles to follow the trend. There is no spatial distance online, you can soon get hold of the latest styles on the front line of the popularity of places such as Shenzhen.

2, save money, online goods can save a lot of money and accommodation costs, although there will be transportation costs of goods but much less than the person in person to go to the road.

3, flexible and versatile, online shopping options, you can buy goods at any time.

4, cheaper, because the site is often from the clothing production base (such as Guangdong) and other places into the goods, the equivalent of bypassing the local middlemen or agents. Therefore, the price is often cheaper than going to the local regional wholesale clothing market (such as Xi'an's Rehabilitation Road, Chongqing's Chaotianmen, Wuhan's Hanzheng Street, many wholesalers are in fact in Guangdong to buy goods).

Online purchases should also have some attention to the place:

1, pay attention to the safety of funds, it is best to choose to support Alipay cash-on-delivery mode of the site into the goods, because Alipay is to receive the goods before confirming the payment of money, so the safety of funds is guaranteed. Alipay is now China's largest online trading payment platform (buyers and sellers in the third party), through Alipay transactions are very safe (Taobao customers are almost all using Alipay).

2, pay attention to the credibility of the site, try to choose a website with a website ICP record number of the site (usually in the complete home page below). Try to choose alexa ranking in the 150,000 before the site. The higher the ranking indicates that the site's visits, views and other comprehensive indicators ahead (can be interpreted as high popularity). You can go to the following URL to check the ranking:, in which enter the URL you want to query such as: www.ousha.com.cn will be able to query the site's ranking. Through the query I can see that this site ranked in the 90,000 or so, indicating that the site popularity is very high.

3, pay attention to the pictures of clothing in the site. It's best to choose a website where the pictures are taken in kind. Strength of the site inside the clothing pictures are often their own shooting.

All around the main wholesale clothing market at a glance

Shenzhen: Haiyan, Nanyang, Dongyang wholesale clothing market, mainly engaged in medium and high-end women's clothing. Due to its proximity to Hong Kong, the styles are novel and follow the latest trends. Here styles often lead the development of women's clothing trends throughout the domestic market.

Guangzhou: Guangzhou is the center of South China clothing, wholesale markets in the railway station next to the Station Road, Station Road, mainly in the White Horse Building, Black Horse Building, BBK Wholesale Market, Liuhua Wholesale Market, Guohong Building, Thirteen Banks, the new earth wholesale market, Kang Le Cowboy City and so on. White Horse, Cotton Tree, Tianma and other buildings of the office is mainly brand, Liuhua, Station West is the first choice of mid-range products, thirteen rows is the main wholesale place of low-grade goods. BBK and the new earth is knitwear, sweater wholesale concentration.

Humen: There is the older Fumin Clothing Wholesale Market, the newer Huanghe Fashion City, and the newly opened Daying Women's Clothing City.

Beijing: There are two larger wholesale clothing markets, Muxiyuan and Zoo South Gate. In addition, there are Jingwen, Dahongmen Clothing City, New Century Mall, as well as last year's new Tianya Mansion, opened in May this year, the Bairong World Trade Center, Muxiyuan Trade City and so on.

Hangzhou: Four Seasons Wholesale City is a new market developed in recent years, mainly women's clothing (girls' clothing) is the main, Wenzhou men's clothing is also a lot of concentration in the wholesale here. The market is large, the variety and quality are very good, typical of the southern style, not very suitable for northern customers.

Shanghai: The Qipu Road market is more famous, but does not lead the East China clothing market, Anhui and Jiangsu retailers prefer to go to Hangzhou Seasons Green to get goods.

Wuhan: Wuhan's Hanzhengjie is nationally famous, and although its sales have shrunk in recent years, it remains an important channel for wholesale goods in Hubei province.

Fujian: Fujian has two wholesale markets, Fuzhou and Shishi. Shishi's wholesale clothing market is more decentralized, almost throughout the city, with nearly 20 wholesale clothing street, 6 commercial city and 8 different categories of ready-to-wear professional market, etc., *** more than 8,000 clothing stores.

Shenyang: Shenyang Wu Ai market is the old clothing market in Northeast China, because of the old, the unit size is small, many powerful tenants in the requirements of the manufacturers, move away from have Wu Ai market, in the vicinity of the troops.

No matter where the wholesale clothing market, there are four forms, the first, outside the wholesale market, warehousing office, so that are some big brands, like Echidna, Metersbonwe and so on. The second kind, wholesale market office building, high floor, are some second-tier brands, like Yi Yun Er, Yi Mizhu, gray rat, cloud in the Yi and so on. The third is the stall, located in the wholesale market of the first and second floor store, are some small brands. The fourth is the roadside store, this business to Hanzheng Street most.