What's the prospect of catering?

Affected by the current epidemic, many industries can't continue to operate, and eventually they can only close down, and many people value the prospect of catering industry. Let's share the prospect of catering for everyone. What's the prospect of catering? 1

Development trend 1. Fast-paced and civilian < P > Under the influence of the new national support policy, civilian specialty catering will often be more favored by consumers, and due to the acceleration of the current social rhythm, fast and convenient catering forms have gradually become the mainstream of the industry. In this market environment, cold string, paper cup string, fast hot pot and so on will inevitably become hot and mainstream.

development trend 2: joining is better than going it alone

with the increasing pressure of market competition, the advantages of joining are becoming more and more obvious. Simply speaking, joining has the following advantages compared with going it alone: low cost and later maintenance expenses (cost advantage), stable price, little market influence, personnel service management advantage and brand influence advantage.

I believe everyone knows that the team is bigger than the individual, and this can also be confirmed by the big data of the number of brands joined. At the same time, it is also an essential part for brand owners to cater to market development and constantly optimize their own operating models.

development trend 3: the penetration of big data into the franchise industry

is the penetration of big data into the catering franchise industry good? The answer I give is that if it is used properly, the competitive advantage is obvious. We all know that the late cost of running a store is rising, but with the analysis of big data, we can make a customized cost structure chart and reduce the cost through the proportion of income and expenditure.

Many people may be said to be in a fog. Here's an example: Chan Cube Leng Tanlian joined the brand by adopting the centralized procurement and distribution mode, which greatly saved investors' procurement costs and also reduced the store costs of investors' stores.

development trend 4: the public's trust in the brand is improved

although good taste is king in the catering industry, with the development of society, consumers are increasingly pursuing brands. For a fast-paced society, a familiar brand and a strange brand consumer are more willing to choose the former, because the familiar brand is guaranteed in many aspects such as service, quality, taste and trust, while only a few consumers are willing to calm down and get familiar with the strange brand.

development trend 5: the rise of special catering

in the information age, all kinds of things are normal. Under such a big environment, a distinctive catering industry is bound to get more attention. For example, the cold string of greedy cubic paper cups that appeared in Chunxi Road, Chengdu has entered people's field of vision with its unique eating methods and exquisite packaging, thus developing vigorously in recent years. And this is the impact of characteristics on the market!

Is it appropriate to join now?

It can't be generalized whether it is suitable for special catering to join. Different investors have different answers due to their own situations (urban population, population consumption power, popular concept, etc.). Whether individuals are suitable to join, it must be considered comprehensively in combination with the market and themselves. Here, you are also welcome to discuss with me. What is the prospect of catering? 2

It can be said that the catering industry is a completely competitive industry, and the industry concentration is quite low. The future development trend is that the industry concentration will be greatly improved, which needs the integration of large-scale enterprises. Judging from the competition and development pattern of catering enterprises, the competition of catering enterprises in China will be more intense in the future, accompanied by more enterprises going public.

The development of catering industry in China has the following characteristics:

1. From simple price competition and product quality competition, it has developed into the competition between products and corporate brands and the competition of cultural taste. In the early days of reform, the catering enterprises mainly fought price wars, varieties, services and decoration wars; The situation has changed, and consumers should meet both physiological and psychological needs when dining. Therefore, more and more operators turn their attention to building their own brands and improving the cultural taste of enterprises. This is a higher level of competition.

2. from single store competition and single format competition, it has developed into multi-format, chain, group and large-scale competition.

3. From local development to foreign development, from small cities to large and medium-sized cities, from the eastern coast to the central and western regions; There are also some that extend from big cities to small and medium-sized cities and from west to east. In recent years, a number of large catering companies and chain enterprises have emerged, one of which is that they all seek to expand abroad, gain a foothold in and occupy foreign markets, and even enter central cities and international metropolises. Nowadays, the concept of region has faded, and the market radius of competition among catering enterprises has been greatly extended.

4. The competition between Chinese and foreign catering enterprises has intensified. The catering industry is an industry with an early reform and opening up. Foreign capital, especially some international famous brand enterprises, has been pouring into the catering market in China. China's catering industry has been facing a strong challenge from foreign catering brands. Compared with foreign catering enterprises, there is a big gap between domestic catering enterprises in hardware and software, especially in management and service.

after China's entry into WTO, the entry of more foreign catering enterprises has intensified the competition in China's catering industry. The entry of foreign catering enterprises into China will have a profound impact on China's catering business philosophy, service quality standards, cultural atmosphere, catering structure and quality requirements of employees. However, the local brand catering in China has a slow pace of going out and its competitiveness is not strong.

5. Development mode: China catering enterprises have paid great attention to brand building and enterprise scale expansion. Through chain operation and franchising, China catering industry is actively entering overseas markets. In China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food has developed vigorously, so far it can't compete with "foreign fast food".

With the development of economy and tourism in China, the prospect of catering industry is promising. In the next few years, the business model of catering industry in China will be diversified, the process of internationalization will be accelerated, and green catering will surely become a fashion. What is the prospect of catering? 3

Food is the most important thing for people, and the prospect of catering industry is still broad. At the same time, if you choose the catering industry, you need to pay attention to three things.

the first thing is that everyone should pay attention to the growth trend of the catering industry: because the catering industry is in a high-speed development stage every year, the annual growth rate is staggering, so most entrepreneurs will give priority to the catering industry to start their own businesses, which can be said to be very competitive, which should be noted!

Second, we should pay attention to the change of the concept of healthy eating: all catering entrepreneurs know that the God of the catering industry is the consumer, which not only serves well, but with the improvement of living standards, now God has new requirements for catering, that is, green, healthy and nutritious. As a catering person, we must keep pace with the times, think from the perspective of consumers, and change with the trend of the times.

The third is the coming of the era of intelligent catering: in today's intelligent era, the catering industry can't stand still, but must conform to the trend of the times and push the catering industry to a new height. Intelligentization is undoubtedly a hot topic at present. Intelligent catering replaces labor in some functions, thus saving some costs, and at the same time, it also provides god-like services for consumers. However, diners must not just patronize intelligence and ignore consumers' experience. Only by integrating dining environment and intelligence can they better retain customers.