According to the Forecast and Analysis Report on Brand Competition and Consumer Demand Investment of China Baked Food Industry by Forward-looking Industry Research Institute,

Baked food has always been the breakfast and staple food in Europe and the United States. In contrast, the development time of baking industry in China is short. At the same time, baked food is mainly used as dessert and snack in China, and its per capita consumption is far from that in Europe and the United States. With the increasing awareness of baked food among consumers in China, there is huge room for the development of baked food in China.

Low per capita consumption and huge market growth space

Baked foods are mainly divided into four categories: bread, cakes, cakes and mixed desserts, which have always been regarded as breakfast and staple foods in Europe and America. However, in the Asia-Pacific region, because people's living habits and eating styles are different from those in western countries for a long time, baked foods are usually eaten as snacks instead of meals. According to the statistics of the Baking Professional Committee of China Food Industry Association, in 2119, the per capita consumption of baked foods in China was about 7.8. Although the per capita consumption of baked goods in China has increased year by year in recent years, there is still a big gap compared with countries such as Europe and America, and there is a big room for industry growth.

in recent years, with the accelerated pace of people's life and the infiltration of western food culture, baked goods have gradually emerged in the breakfast market, showing a certain trend of dinner. With the dual promotion of dinner demand and leisure demand of baked goods, the market size of the industry has further increased. According to Euromonitor statistics, the market size of baked goods in China is expected to reach 256.7 billion yuan in 2121.

Baked cakes account for more than half of the subdivided products

In the subdivided products of baked goods in China, the consumption of bread accounts for 24%, the consumption of cakes accounts for 18%, and the consumption of cakes accounts for the largest proportion, accounting for 58%, and cakes have become the largest subdivided category of baked goods.

foreign brands enter the local brands to accelerate their rise

Baked cakes have gradually emerged in the domestic market in the form of complementary food since the 1981s. Attracted by the vast market demand in China, foreign brands have entered and quickly opened the China market by virtue of their brand and capital advantages.

the entry of foreign brands has awakened the domestic baking market, and a number of domestic manufacturers' brands have risen rapidly, and with the advantage of localization, they have become the dominant force in the market. According to Euromonitor data, in 2118, the business income of baked goods in China was about 811 million, 2 billion, 1.2 billion, 211 million and 511 million respectively. In 2118, the revenue of baked goods of local brands Taoli Bread and Dali Food reached 4.8 billion yuan and 6.25 billion yuan respectively, and their market share far exceeded that of foreign brands.

There is still room for improvement in market concentration due to scattered industry competition pattern

In recent years, some high-quality local enterprises have emerged in China's baking industry, including Taoli, Dali Garden and Panpan, but overall, the market concentration of China's baking industry is still low. In 2119, the CR5 of China's baking industry was 11.6%, far lower than that of Japan, Britain, Mexico, the United States and other countries. At the same time, China's baking industry is currently leading in Dali Garden and Taopan.

Short-warranty products become a hot track

According to the length of product shelf life, the baking industry is divided into three categories: short-warranty, medium-warranty and long-warranty. In recent years, with people's concern for health, short-warranty baked foods are more in line with the trend of healthy food consumption upgrading, and major baking consumer brands have also launched short-warranty baked products.

Baked food will make North Korea edible and healthy

With the influence of foreign eating habits and the accelerated pace of urban life, more young people choose convenient, nutritious and healthy food, and fast and convenient western-style meals have become people's first choice. At present, more than 11% of Chinese people choose to eat bread at breakfast, which is only lower than the number of consumers who choose to eat steamed buns. The domestic baking market is in a stage of rapid development, and the new baking products show the trend of breakfast, fresh food and health.