At the beginning of this year, many scenic spots across the country closed their doors due to the new crown epidemic. In recent times, with the easing of the epidemic across the country, scenic spots have also opened their doors for business. In order to attract more tourists, many scenic spots have also organized some discount activities, while some provinces have even issued a number of tourism consumption vouchers to promote the recovery of the tourism industry. Recently, however, in Yuncheng City, Shanxi Province, a shocking thing happened, the local tourism market under the slogan of government subsidies "buy roasted chicken to send tourism" activities. Consumers only need to start from the beginning of June, the price of 99 yuan to buy three roast chicken, you can send a year of free travel 4 times, recently, some businesses have launched a 88 yuan a year of free travel 12 times of the activities, "preferential" strength of the staggering, these activities have been covered by the Yuncheng thirteen counties and cities, the enrollment will be nearly 50,000 people.

However, on July 27, the Shanxi Yuncheng City Bureau of Culture and Tourism issued a notice prohibiting such low-priced tourism activities. Why did the Yuncheng City Culture and Tourism Bureau call off these low-priced tourism activities? In fact, the reason is very simple, that is, these businesses are under the banner of "government subsidies" to disrupt the tourism market, with a certain fraudulent nature. "99 yuan to buy roast chicken to send travel", this unreasonable concessions, business can not be honored? For this kind of "unreasonably low-priced tours", "zero tour fee" behavior, its nature is to lure tourists, illegal profit. For those who get the money, they may not recognize that there has been this kind of preferential activities.

In fact, Article 35 of the Tourism Law clearly states: "Travel agencies shall not organize tourism activities at unreasonably low prices, lure tourists, and obtain improper benefits such as kickbacks by arranging shopping or paying for separate tours". In addition, Article 98 of the Tourism Law also has clear penalty provisions. The "Buy Roasted Chicken, Get a Free Tour" campaign in Yuncheng City, Shanxi Province, has involved tens of thousands of people in such a short period of time, and if it is allowed to continue, it will have an extremely serious negative impact on the local tourism market and affect the local tourism industry. Therefore, the Yuncheng City Culture and Tourism Bureau was able to call a halt to such projects, and is also a measure to mend the fold, in fact, it is not too late.

The Shanxi Yuncheng City, "buy roasted chicken to send tourism" activities also gave a wake-up call to all parts of the country, in the country's tourism industry recovery, must not be blind, especially in some markets in the promotional process to take a similar zero-negative tour fee mode of operation, to buy tours to sell tours in the quality of service, self-financed projects, time arrangements, meals, accommodation and transportation and shopping. In terms of service quality, self-paid items, time arrangement, meals, accommodation, transportation and shopping, etc., "ambush", and ultimately the damage is still the overall tourism industry. In short, the epidemic prevention and control has entered a new normal, the tourism industry is also gradually recovering, in order to enhance the tourism industry as soon as possible, only to continue to improve the quality of service as well as the development of more innovative.