2021 there are a few months to go, ushering in a brand new year, not only that, 2021 also ushered in a lot of new things and new weather. Often times, people will be shopping for items that are more cost effective, and even the pickup locations will be lined up. But it's not because they're too laid back, it's because the fast pace of life nowadays has forced people to choose more convenient ways to shop.
Like takeout, express delivery, etc., these are all new things that facilitate people's shopping. For example, the home is making soup, but there is no seasoning, this time the pot is cooking something people can not go, then point takeout is undoubtedly a piece of the best of both worlds. You don't have to go out, you can watch the pot at home, and you can have the spices delivered to your home, so like delivery and express delivery this kind of industry, it's so popular.
Compare this to a few decades ago, when it seemed like people shopped offline, and the supermarkets, malls, and food markets were overcrowded every time we got to New Year's Eve. Especially on New Year's Day, looking at the crowded market, although crowded but full of New Year's flavor. So online and offline shopping which is better, which shopping mode is more respected?
We can understand the shopping experience of online and offline modes respectively. First of all, from time to time, if it is the office workers, every day to go to the company cafeteria at noon to eat, or to the company outside the restaurant to eat lunch. After returning home at night, you have to go to the fruit and vegetable supermarket or vegetable market to buy the ingredients you want to use at night. And in fact, after a busy day at work, what people want most is to go home and rest.
But if you experience offline shopping, you can only go after work to buy, like the holiday rush, especially the major supermarkets, queuing up at the checkout as seen on the Great Wall of China tourists. The scene is particularly spectacular, and the self-checkout side is also overcrowded, 10 minutes to buy food, queuing for an hour. But if you shop online you can avoid this series of trouble.
For example, on the way home, you can buy the dishes you need on your cell phone and place an order, counting the time difference, so that when you arrive at home, the dishes are almost there, and do not waste time.
The most important thing is that you don't have to queue up in a time-consuming and labor-intensive manner, but online shopping also has its drawbacks, such as wanting to buy fruits and vegetables, this kind of ingredients, there is no way to pick your own, only by the merchants on behalf of the selection.
Although you can apply for a refund if you find something broken or damaged, it's always a bit of a hassle and can affect the progress of your next meal. Other than fruits and vegetables, seafood, meat and other food items, online purchasing is still highly recommended. The online shopping software on the market today has a food safety guarantee system, and you can always ask questions and communicate with them if you have any problems.
But offline shopping seems to be a better way to promote relationships, for example, a family of three goes to the store together and picks out their favorite items, which also promotes the family's closeness.
And sometimes buying things in the market can become a familiar sight, occasionally chatting with the boss for a few minutes, maybe giving an extra tangerine or erasing a zero, although it's a very small gesture, but it can sweep away the day's boredom.
So, if you look at it from the perspective of time, online shopping seems to be faster and more convenient, while offline shopping promotes better interpersonal relationships, and you can pick out your favorite items when you buy. However, if you look at the price, it seems that the online promotions and activities are greater than the offline activities, like the usual point of takeout time there will be some members of the red packets, coupons, etc., it seems that this is a look at the online shopping more cost-effective point.
According to incomplete statistics, in the last few years, the number of people purchasing online has increased, as if it has become the mainstream of shopping. On the contrary, the major supermarkets and food markets, missing many figures, and in such a phenomenon, the majority of young people and middle-aged people. Because elderly people in many traditional concepts of the boundaries, or can not use the new way of shopping, they are more willing to go to the grocery store in pairs.
All along the way, we talked and laughed, but also to alleviate loneliness, and exercise while buying food. And a lot of older people don't even have the luxury of paying for things online, so shopping online is more of a pipe dream for them. However, in the majority of online shopping, offline shopping is not really able to resist. Now there's a new "new retail" program coming into its own, with brick-and-mortar stores taking on a whole new look.
Many people may not understand what is called new retail, in fact, new retail shopping is the advantages of online and offline combined together, making full use of the Internet and big data technology to vigorously develop. Starting from e-commerce, brick and mortar, logistics, the three plates, from the four aspects to provide people with convenient services, to do both young and old, but also to avoid the time trouble.
Then the first from the consumer shopping for its comprehensive quality amount of services to meet the consumer on the shopping comfort. The second point is to serve the public from the point of view of technology, and the addition of this type of features will certainly be more popular among young people. Because in the traditional shopping based on the addition of VR shopping, space induction, etc., so that shopping can also have a full sense of technology.
And this technology is actually a lot of real estate, such as VR viewing technology, but also to solve the problem of the people's time to solve the problem of the fundamental nature of the problem as well as the sense of comfort. The third point is the customer's sense of experience, not only let consumers deeper understanding of the product, but also the product to the actual scene, enhance the consumer's sense of participation, but also stimulate the consumer's desire to shop.
The last point has already been realized, that is, not subject to the restrictions of time and place, space, to achieve the arbitrary shopping.
The last point has already been realized, which is that shopping is not limited by time, place, or space.
And no matter what kind of technology is added, the goal is to better serve the public, to sublimate shopping, and to change people's stereotypical image of what shopping is like, so shopping is also something that people will want to do. But this new retail planning can also let the entity business has a resurgence of the situation.
So after all this talk about the introduction of new retail, what are the benefits to the consumers themselves. The most obvious is to save the trouble of checkout queues, self-service checkout terminals can take care of this trouble. There is also online shopping, cash on delivery, in order to avoid damage or missing items, first delivery and then payment can be said to be quite humane.
And the designated location is no longer limited by space and location, previously only in the company or home order, now can be in a bus stop, or the entrance to a park, as long as the navigation and maps can be found in the place can be.
On the other hand, if you want to order from Mount Everest or the North Pole, you can't do it because there's no signal in that area.
The last benefit is that brick-and-mortar supermarkets don't need a lot of employees anymore, saving money and improving efficiency, replacing manual labor with intelligence and saving manpower. So whether it is consumers or service staff, the arrival of new retail is beneficial. If the arrival of new retail will make the brick and mortar stores wither, then the arrival of new retail will cause what harm to the e-commerce.
First of all, let's look at the specific data, the current market size of new retail is worth 38.94 billion, has replaced the traditional e-commerce model, and the space to play is more than that.
Because according to the data, in 2022, the total value will reach 180 billion dollars, so the new retail is a new sales market with a lot of room for maneuver, and future development.
The Tmall, Super Species, and Box Horse are all part of the new retail army. Let's say Tmall is a good example of how to integrate online and offline, and Tmall's new retail platform supports merchants to choose different types of technology services. And box horse is a typical new retail supermarket, managed by online e-commerce and offline stores business model, using the latest technology for efficiency.
New retail shopping allows consumers to have a good shopping experience, saving them time and avoiding trouble, a concept that is very applicable to contemporary people.
New retail is so powerful, is a combination of e-commerce and physical stores, so new retail will not be the physical stores to completely digest it. In fact, we do not have to worry, although the current entity business is not as brilliant as a few decades ago, but the complete disappearance of the situation will not occur.
Because the VR shopping experience effect is more realistic than the entity shopping is not more real, and there is a part of the elderly and children, they are likely to encounter in the shopping online shopping use incomplete problem. And many areas are not quite ready to fully adapt to the new retail model, so physical stores are necessary, after all, online shopping is only in recent years, while the entity has existed for many years.
But fewer brick-and-mortar stores are bound to happen.
But it's definitely going to happen. Especially in the years when it was the hottest thing to open an online store, you wanted to open an online store from home, without renting a store or hiring employees, and you could make a living by opening a small store online. However, if the physical operation becomes less, then part of the store and how it is, in the old days, store rent a year is very expensive, and utilities self-care.
Nowadays, as the entity business becomes less, part of the "chartered lady" also have to adapt to the situation, such as lowering some rent to retain tenants. Otherwise, the store can only be empty, waiting for the next person to take over, and the waiting time who does not know how long, maybe a month, maybe a year and a half, then these window period has become a loss.
There is no need to dwell on whether offline is better, or online is better, because the emergence of new retail makes the advantages of online and offline in one, and added some novel technology support, the shopping experience sublimated to a high point, consumers are more willing to accept the immersive consumer experience. A new retail store, offline can provide convenience to the elderly, online can meet the needs of young people, both.
The awakening of new retail makes the physical store no longer cold, and e-commerce is no longer a dominant player. The two modes of operation, data and technology, have become compatible and complementary to each other. To a lesser extent, it improves the economic efficiency of the store, improves the store's business model and management, and to a greater extent, it promotes people's consumption level and also promotes the growth of the country's GDP, and the combination of shopping and technology is the future development of society.