20 18 summary of the annual work of the head of the marketing department (1) Time flies, and the year of 20 18 is drawing to a close. In the past year, under the care and guidance of leaders and colleagues, the marketing department has carried out a series of work, accumulated some valuable experience, gained some gains, and recognized some shortcomings in the marketing department's work. The work of the past year is summarized as follows:
I. Review and Analysis of Market Work
1. Work review
1) push work: push the marketing department to publicize.
2) Advertising: This year, we mainly do periodical publicity such as newspapers and short messages. Sending free publicity information to the public through SMS can improve the visibility of our company and increase the public's awareness.
3) Promotion cooperation: This year, we will cooperate with the surrounding shops to provide our promotional packages and promotional materials to merchants and consumers for free, so as to reach a new publicity position.
4) Update and promotion of website content:
Make sure to update the website content every week, and enrich our website by browsing other websites and learning the highlights of others.
(2) Promote through available network channels, and strive to achieve the effect of low input and high feedback.
5) Collaborative work: actively cooperate with all departments to do all the work, and work with the personnel department, teaching department, teaching and research center, consulting department, one-on-one and other departments is smoothly connected without major problems.
6) Internal training: making PPT and training employees in corporate culture, consultation process and telemarketing skills.
2. Job analysis:
1)20 18 job analysis: the marketing department has successfully completed most of the publicity work, cooperative promotion work and collaborative work, and has been promoting it in surrounding shops and communities for a year, and promoting it in major media and networks.
2) Shortcomings in 2065438+08: The main work of the marketing department is basically divided into four parts: market research, brand promotion, marketing planning and corporate cultural activities. 20 18 focuses on brand promotion and corporate culture activities. If we don't do market research in time to understand the development of related industries and changes in consumer demand, then there is no good premise for brand promotion, which is our shortcoming. Strengthening communication with other departments, especially the personnel department and the consulting department, so that the publicity activities are targeted will help to increase performance, and it is also an aspect that our marketing department needs to improve.
Second, the review and analysis of market team building
1. Team building performance evaluation:
1) Although there are few people in the department, everyone's role is indispensable.
2) The execution of the team has been enhanced. Although the marketing staff has changed, due to the strict control in selection and daily management, the work of each marketing staff is very smooth.
2. Team building analysis:
1) analysis of positive factors: the main responsibility of the supervisor is to control the progress of the work that the whole department is responsible for, the planning, organization, implementation and summary of marketing and publicity activities, and all the paperwork. Few people are easy to coordinate and can keep abreast of subordinates' dynamics. Taking the form of daily work report management in daily management can help us understand what it is doing to some extent. How's it going? In the monthly report, the progress and deficiency in communication make the market personnel feel the seriousness of school and department management from the system requirements and psychological impression, so that the execution will be enhanced. Management requires them to learn to ask questions, solve problems, and let market personnel think of solutions first when they encounter problems. At the same time, it has established its own sense of responsibility, reduced the phenomenon of making excuses to find reasons when encountering problems, and gradually established the professional ethics of "solving problems is responsibility".
2) Analysis of negative factors: there are too strict places in management, which makes subordinates feel more stressed. Due to strict management, their personality development is too limited, resulting in poor stability. Adjust your thinking in time after finding the above problems.
Third, summarize the main problems.
1. If you are unfamiliar with business knowledge, you need to strengthen your study. The full-time and part-time staff in the marketing department are just not familiar with the business, which leads to the inability to clearly express publicity with customers and the loss of customer base. In 20 19, the marketing department will actively organize various business studies and trainings.
2. The market cost data still needs to be improved. Although the various expenses in the market are clear, there is no summary of various expenses within the department. In the next year, we will focus on improvement, and make a list of market expenses together with the finance department every month, so as to understand the market expenses and effects more effectively!
3. The awareness of reporting is weak and needs to be strengthened. Due to the delay in reporting, the marketing department will definitely strengthen the reporting system on 20 19.
The realization of.
Four. Suggestions on the development of the company
1. Strengthen the training of middle-level employees.
At present, our middle-level team is stable, although the level is uneven or the overall level is limited, but leaders and relevant departments need to organize more training and effective learning mechanisms to build an effective communication platform, so as to get overall promotion and running-in.
2. Strengthen the detailed responsibilities of personnel in various departments.
We found that the responsibilities of personnel in various departments were not clear, which led to some work not in place and caused certain loopholes. It is suggested to formulate the responsibilities of personnel in various departments and positions.
3. Strengthen team building.
The company is growing step by step, with more and more employees. It is suggested to organize appropriate activities in combination with the situation of departments and employees without affecting normal work, which is conducive to strengthening the assistance between departments and team cohesion!
4. Strengthen business knowledge training
Because the marketing department and consulting department mainly work in data collection and negotiation, they need to constantly enrich themselves, keep abreast of the latest market trends and communicate effectively with customers. So I suggest that business knowledge training be normalized.
Verb (abbreviation of verb) 20 19 year work plan
1. Keep pushing.
2. Fully carry out cross-industry cooperation.
3. Multi-directional marketing.
4. Responsible for completing the tasks assigned by superior leaders.
The above is the summary of our marketing department's work in 20 18. As the saying goes, "dribs and drabs achieve extraordinary things." In the future work, no matter how boring the work is,
Still colorful. We should constantly accumulate experience, work hard with colleagues, work hard, study hard, strive to improve the professional quality of the marketing department, and make the greatest contribution to the development of the company.
20 18 Annual Work Summary Head of Marketing Department (2) In a blink of an eye, the new year has arrived again. In this year's work, I humbly ask my colleagues, starting from being familiar with people, merchants and business knowledge, and starting from bit by bit, so that I can be quickly accepted and recognized by employees and merchants, let me quickly enter the role, shoulder my own responsibilities and cooperate with the manager of the operation department to do a good job in management. Now I will summarize my work in the past year as follows:
I. Operational aspects
Less than a year after its opening, the work of the management department has been on the right track, but how to revitalize the market and boost popularity is the most important thing. The xx market I am in charge of opened late and is far from the station. Many people don't know the xx market, so fewer people come to shop. As the head of the marketing department, the first thing I have to do is to let consumers know and understand our xx market.
Second, management work
First of all, we have established and improved various rules and regulations to restrain behavior with the system; Secondly, personnel management has been strengthened to maximize the subjective initiative of employees. I think the key to enterprise success lies in people, and human factors determine other aspects. Everyone has his own advantages and disadvantages. Knowing people and making good use of them, fostering strengths and avoiding weaknesses can give full play to their talents. At the same time, it is necessary to create a relaxed working environment and atmosphere for employees, minimize external objective factors that affect work efficiency, and let employees feel that they can play their talents in the market.
Three. Future work plan
1. management: the fish market will hold a large-scale fish exhibition next year to attract consumers to visit; The pet market will hold all kinds of animal fighting competitions, not just the dog fighting competitions now. Competition should be expanded and diversified, so as to attract popularity and expand the popularity of the pet market.
2. Management: In the future, we will constantly improve various rules and regulations, strengthen personnel management, and train employees in professional knowledge through training courses, so that they can become experts and provide better and better services to customers and businesses. At the same time, the regular meeting system of merchants shall be implemented to keep abreast of the ideological trends of merchants and understand the market operation, so as to find problems in time, prescribe the right medicine and solve problems.
In the new year, I will definitely lead our marketing staff to a higher level!