"The houses over here are basically bought by locals."

On the morning of Oct. 4, in the sales center of the Waterfront Shangpin project in Arong Banner under the jurisdiction of Hulunbeier City in the Inner Mongolia Autonomous Region, salesperson Jiang Xue told a reporter from the Daily Economic News, "We don't have any promotional discounts for the time being, but if you can pay the full amount, you can get a 10% or so discount."

During the National Day Golden Week, the reporter in the city of Arongqi field visits found that the local property projects currently on sale are basically developed by local developers, such as the Royal Forest Bay, planting Guiyuan, Jixiang Kuntai, the House of Learning, Rongfu Huating, Dingrun Homes, Peach and Lee Homes, etc., but the sales of various projects on-site viewing of the house is not much, the developer is also most of the relevant benefits of the promotional activities have not been carried out.

School districts become the biggest selling point of the real estate

Golden Week does not engage in preferential promotions

The reporter found during the visit, with the big city real estate focus on publicity project degrees, commercial facilities, rail transit and so on, different, A Rongqi real estate in the promotion of the plain and simple, for example. Most of the local real estate projects are planned and built around the local famous middle school, and the price will be 500~1000 yuan/square meter higher than other projects which are farther away from the school.

"The biggest advantage of our project is still the advantage of the school district, which is very close to Alun Middle School (junior high school) and Arong Banner No. 1 Middle School (senior high school), which is about 5~6 minutes on foot." Jiang Xue told the "Daily Economic News" reporter, the child on the junior high school need area property degree, which is also many people buy the house is the most important.

The reporter learned during the visit that in Arongqi, supermarkets, restaurants, banks and other basic amenities are more concentrated in the Xiangyang area, while most of the new commercial housing projects are located in the western part of the city's happy area.

Chen Chao, who has been engaged in real estate in Arongqi for many years, told the reporter, "About 7 or 8 years ago, the price of housing in Arongqi was relatively strong, is located in the center of the city of better commercial support - Xiangyang area. By 2014, after the county first middle school moved to the west of the happy area, many local teachers, civil servants and other people have chosen to buy property in the happy area. Subdivisions in the city center, although the surrounding facilities are still there, but some of the houses are old and serious."

In the happy area of the waterfront Shangpin project sales center, is looking at the house of Yang Qiuhua told reporters, her son in the county as a teacher, ready to get married at the end of this year, just to take advantage of the holiday over to see the house. "This project a two-phase house are sold out, I am now looking at the third and fourth phase of the house."

"Buying a house in Arongqi is still mainly local people, such as teachers, civil servants and other fresh demand groups, as well as some of them from rural areas to the county to buy a house. Unlike big cities, there are a lot of people who are buying houses for investment." Chen Chao said.

For developers in big cities, the National Day Golden Week is an important node for marketing. The reporter visited the city in the Arong Banner found that the main concentration of properties for sale in the happy area, the property sales site basically did not launch the relevant promotional activities, the viewer is not much.

Prices have not changed for many years

Second-hand homes are cheaper than new homes

From the point of view of the price trend of the property in the Arong Banner, the overall fluctuations in recent years is not large.

According to data from Jiyuan.com, the price of second-hand houses in Arongqi has been stable at around 4,200 yuan/square meter in the past three years. The price of new homes in Arongqi in the third-party platform can not be queried, the local real estate agent Huang Li told reporters, "Arongqi in the past five years the price of new homes basically did not change, has been stable at 5,000 to 6,000 yuan / square meter, unlike the big cities, the prices of housing prices there is room to rise."

"In Arongqi to buy second-hand houses to be cheaper than new houses, the lowest only 2,000 yuan / square meter out of the head, for example, in the Yulin Bay, Ruyi and other neighborhoods can be found in this type of housing. And more than 3500 yuan / square meter second-hand housing sources selectivity is even greater, such as the classic homes, pengtai homes, etc. are this price." Huang Li said.

In addition, the reporter learned during the visit that the properties currently on sale in Arongqi are mostly dominated by large homes.

Located in the eastern foothills of the Daxinganling, Arongqi is equivalent to a county-level city at the regional administrative level. In recent years, for most of the county, population loss is one of the important factors restricting the development of the local property market. According to the seventh national census data, as of November 1, 2020, Arong Banner resident population of about 258,000, compared with 279,000 people in 2010, a decrease of 21,000 people, the average annual growth rate of -0.78%. Among them, the urban population was 125,000, accounting for 48.32%, an increase of 41,500 compared with 2010, an increase of 18.51 percentage points.

On the afternoon of Oct. 4, Chen Xiao, senior analyst at Zhuge Housing Data Research Center, said in an interview with Daily Economic News via WeChat that at present, the vast majority of fourth and fifth-tier and above-capacity cities, leading to the difficulty of rising housing prices is an important factor in the outflow of population.

"These cities have a limited number of foreign home-buying customers, so the effect brought by price cuts and promotions is also limited. Especially in the context of the downward trend of the national real estate industry, four or five lines and above the energy level of the city even more to lose attraction, property value retention capacity is poor, it is expected that the future of housing prices is difficult to have space to rise, and even do not rule out the possibility of falling." Chen Xiao said.

(At the request of the interviewee, Jiang Xue, Chen Chao, Yang Qiuhua and Huang Li in the article are pseudonyms)