Trademark logo design is a creative process based on business needs and market trends. Among them, successful trademark design needs to grasp the target audience and use the elements representing the brand value, style image and product service of the enterprise to create an undoubtedly recognizable logo. The following will introduce the steps and methods of trademark logo design in detail:
market survey
Conduct market analysis, investigate the industry, and understand the information of competitors; According to the definitions of different industries and categories, plan feasible creative schemes, provide suggestions and negotiations for customers, and determine the direction of brand strategy.
Focus on brainstorming
After determining all the sources of information, you can start brainstorming. This link is very suitable for the selective test of ideas and aspects in the early stage, the layout of visual sketches, and trying various ways that may give "aesthetic feeling" or "visual sense" in concept, laying a good thinking foundation for specific externalized ideas and constantly trying to expand.
Symbol and font design
After the first two stages, after the intention has been established and the trademark type and style form have been clearly defined, designers should start designing trademark symbols. Symbols should be unique, and you can see various sizes, transparency and colors, which makes the corporate logo unique in the competition. Font is also a very important part. When dealing with it, we should consider whether it is matched with symbols and whether it has the characteristics of recognition, readability and aesthetics.
colourway
Color is also an important factor in trademark design. Color can produce emotion, meaning or cultural connotation, and fully express brand values and style direction. According to the characteristics of the industry, the preferences and psychological feelings of the target audience; At the same time, it is necessary to ensure that trademark patterns can maintain the same color range in different positions and media to ensure the long-term stability of colors.
First draft review
At this stage, it is necessary to combine the electronic avatar and the comprehensive physical draft to confirm the elements that need to be strengthened in plate making. The original creative scheme will create a dozen or even dozens of different versions of options for customers' reference, and then after several rounds of modification and optimization, it will be further simplified into a concise appearance, reasonable proportion and size, so as to achieve the result of optimization and tempering.
Feedback adjustment
Feedback adjustment is the key link. At this time, a series of adjustments must be made to the design and then submitted to the customer again. This process will be repeated many times until the customer is very satisfied with the appearance and cultural connotation of the trademark logo.
Zhonghui Design Original Trademark Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.