In the past, when we bought all kinds of things, we would choose to go offline, especially some fresh vegetables. Because these goods are very time-sensitive, we usually buy them from vegetable markets and supermarkets. However, with the further development of science and technology, we are more and more fond of buying these goods on the so-called fresh platform, and this trend is further expanded.
Many people like to spend on the fresh platform.
This is a random interview. In this interview, we can see that nearly 70% of people spend around 300 yuan on various fresh platforms every month. This data is very exaggerated, because from the traditional thinking, it is normal to go to supermarkets and vegetable markets to buy fresh food. With the change of consumers' consumption consciousness, many people no longer stick to the traditional shopping mode and slowly choose to buy fresh food online.
Fresh platform has brought unprecedented competition to supermarkets and vegetable markets.
This truth is also very simple. When these fresh platforms are developed, we will find that fewer people come to supermarkets and vegetable markets to purchase fresh food. For most people, fresh food can be delivered to the door in a short time, which is really a very convenient thing, not to mention that many fresh platforms also have various so-called coupons and benefits.
What is the business model of the fresh platform?
We can understand the fresh platform as a so-called e-commerce model or an online business with a certain economic model. For example, when we buy things on these fresh platforms, there are generally various subsidies and so-called delivery discounts. In fact, these are just to seize the market. Don't feel how cost-effective it is to buy things on these platforms. After consumers cultivate their consumption habits, you will find that the prices of items on various fresh platforms are not cheap at all.