Commodity prices cannot be fixed and should be adjusted frequently. According to the needs of society, consumers' consumption needs and habits, reasonable price adjustment should be made at the right time. In this way, the marketing activities of the store will be energetic and invincible in the increasingly competitive modern business war. Commonly used price strategies are:

1. High price strategy. This kind of pricing strategy is suitable for well-known brand enterprises, usually with a certain high-consumption customer base, and the dishes are unique and have no competitors in the market.

2. Infiltration pricing strategy. This refers to catering enterprises in order to promote new products, clear inventory or speed up cash turnover, set some prices of menus at prices lower than the cost or close to the marginal cost, so as to expand the market acceptance rate of products and achieve the purpose of small profits but quick turnover.

3. Discount pricing strategy. Mainly take advantage of the psychological needs of consumers who are willing to enjoy various preferential treatments, and adopt the methods of giving back coupons, exempting meals from a fraction, giving out physical gifts, giving away dishes, enjoying special dishes for free, seasonal discounts, weekend discounts and so on to attract customers.

4. Time period pricing strategy. This strategy is to adopt different levels of preferential price strategies according to the different seasons, dates and times of guests' meals.

5. Location pricing strategy. This is a preferential strategy of pricing according to the dining place, which is also called split-price consumption. For example, the consumer price of the box and the lobby is separated, and the consumer price of the store and the takeaway is separated.

6. Psychological pricing strategy. Psychological pricing is the most commonly used pricing strategy, which can satisfy customers' consumption psychology if used well. The commonly used methods are mantissa pricing strategy, prefix pricing strategy and fixed number pricing strategy.