This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen.
The salient features of law
Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising screen or set them off, so that the audience can feel it immediately when they come into contact with the language screen, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.
In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.
The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.
Contrast and contrast method
Contrast is the most prominent expression of artistic beauty that tends to conflict with opposites. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience.
As a common and effective expression, it can be said that all arts benefit from comparative expression. The application of contrast not only makes the advertising theme more expressive, but also full of interest, which expands the appeal of advertising works. The successful application of contrast method can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of advertising theme performance.
Reasonable exaggeration
With the help of imagination, a certain aspect of the quality or characteristics of the propaganda object is obviously exaggerated in order to deepen or expand the understanding of these characteristics. Writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, we can emphasize or reveal the essence of things more clearly and enhance the artistic effect of works.
Exaggeration is generally the pursuit of novelty and change, exaggerating the characteristics and beauty of the object through fiction, giving people the feeling of novelty and change.
According to the characteristics of its performance, exaggeration can be divided into morphological exaggeration and facial exaggeration. The former is a superficial treatment, while the latter is a hidden treatment. Through the use of exaggeration, the artistic beauty of advertising has been injected with rich emotional color, making the product unique and touching.
How to design a poster in a short time? You must have had the experience that when you got the design requirements, your inspiration suddenly shorted out and you didn't know where to start. As the delivery date approaches, there is no good way to alleviate it. At this time, I often just use various materials to build, after all, I won't have much time to think about design creativity. Today, Beijing Anke Poster Design Company
Let's talk about how to avoid this "improvisation" when designing posters.
1. Use picture background and overlay text.
Picture-based background is one of the trends of web page design this year, that is, choose a picture that conforms to the theme of the web page, overlay gradient or color block, adjust the transparency of the picture, and write text, and you can make a popular design work with only a few simple operations.
Step 2 use a black background
Some posters we see are usually set in white or light color. We can try to use black background to attract users' attention more easily, and at the same time use white text to enhance visual impact.
3. Rational use of blank space
Some young designers always want to fill the canvas of this poster. In fact, it is also necessary to pay attention to blank space. Usually, the simplest is also the most beautiful. It can help us to create visual focus and let the work "breathe" better. Of course, leaving white space is not just using white space.
4. Try adding some gray to the text.
We sometimes ignore the creation of font effects. Professional design should not be limited to the design of poster graphics. If your picture material is perfect, you can try to design text. The easiest way is to use handwritten fonts and add a little gray, so you can create a bold and personalized poster design.
5. Use grid system
Grid can make your poster design look more professional and tidy, invisible lines can make the picture full of rhythm, and users can read and appreciate it freely.
Step 6 use a simple color scheme
Among all the color schemes of posters, this color scheme is the easiest to design successfully. By adjusting the depth, lightness and saturation of color, the relationship between light and shade and the layering of the picture can be formed. The other is a monochrome gradient to make it shine. It's actually a very simple operation.
7, the use of block color block
In addition to superimposing colors on the background as a whole, you can also use the method of adding color blocks locally, which can make the text jump out of the complex picture background. In the text design part, you can add straight lines for local segmentation to increase the sense of design.
8. Try retro elements
The modern retro style that is very popular this year must also be tried. Retro decorative elements and background add mottled feeling, which can awaken the viewer's sense of the times. This year's retro style is a retro style that combines the geometric elements of Memphis fashion. The addition of texture, pattern and geometric elements makes the work more visually impactful.
9. typesetting like a movie poster
You can also find a movie poster you like, learn excellent typesetting, tell stories with pictures, and make design works similar to movie posters.
10, fuzzy processing
Blurring the background in the poster can produce a hazy and beautiful effect, while hiding the background under the text, which can produce unexpected visual contrast. You can also design a unique background blur effect through the method of lens blur.
1 1, use the basic shape.
We can use basic geometric shapes as design elements to design amazing poster works. The correct use of geometric elements can bring vitality and vitality to the picture. The roundness of a circle, the sharpness of a triangle and the color filling with different saturation are all very prone to visual conflicts.
12, using strange pictures
You can choose to use some weird pictures or shapes as the design elements of the poster, which will undoubtedly arouse the curiosity of the viewers and make them want to know more about your poster. Of course, the weirdness I'm talking about here is not based on eyeballs. What bloody and violent images will only cause people's discomfort.
13, product display
If your poster is about the theme of your product, you can put the product on a clean background and shoot your own unique poster background. This will not only help you organize the content, reduce the design time and balance the background freely, but also show a serious attitude and unique design works. This is really a multi-purpose design technology.
14, color mixing and texture
Applying color and texture to various shapes can enrich the picture effect. And you just need to outline the shape of the subject. This method of mixing color and texture has the meaning of flat design style, and will also bring different visual effects to viewers.
15, use bold color scheme.
If you don't have much inspiration in styling, you can make a bold attempt in color matching. Fluorescent color can catch the attention of the viewer at once, throw away the black, white and gray in your mind and try to use TINT that you think will never be used. This may be an adventure, but high saturation color matching is also very popular this year.
16, use the text box
Don't underestimate this rectangle. If you put the text in a suitable text box, you can use the thick font spacing to create a modern and balanced visual experience and maintain the balance of the picture.
17, using illustration elements
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Illustration is also a good choice when you don't know what kind of pictures to choose to cater to the theme. Illustration is not the same as innocence, it can express many emotions delicately. You can make your own illustrations with the most theme, and artistic elements can ignite people's imagination.
18, cutting
By superimposing layer elements and creatively covering or subtracting them, you can increase the visual interest of your poster works. These superimposed elements can be text, random superposition of geometric elements, fusion with the background through cutting, or integration.
19, combined design elements
Through the interweaving of design elements (including words and pictures), the dimension and stickiness of the poster are increased. Bian Xiao has seen the release of this kind of tutorial in Youyou's official Weibo @ Excellent Web Design. This interwoven text and graphics can produce positive visual effects.
20. Use minimalist style
The simplest and most complicated method, the concept of "less is more" put forward by Bauhaus master Mies Vandero, and the concept of emptiness advocated by MUJI in modern design all interpret the word design in a minimalist style, and it is also a challenge to limit the color types and elements appearing in posters.
If all the elements are ready and you are not inspired, try these 20 design methods. Although excellent design is a creative process, you can summarize some convenient creative designs in the process of work to improve work efficiency.
How to design exhibition posters? All booths are 3x3m, and the booth board wall consists of three boards, with a width of 1m and a height of 2.5m ..
The golden ratio of exhibition poster design is 90 wide x 120 cm high and 90 wide X 150 cm high.
Considering that there are octagonal columns directly connected between slab walls. So the width limit of 90 cm is the most reasonable.
The content of the poster is mainly to show the company's advantages, product advantages and introduction.