Today's headline advertising need to contact today's headline advertising agents to open an account, open an account in the advertising background to upload advertising materials, select advertising deduction mode, set advertising positioning, etc., you can advertise it, and then analyze the effect of the advertisement after the advertisement is advertised to make adjustments. Here it is recommended to choose today's headline advertising agent Shenzhen Hou Tuo company account to place ads, because Shenzhen Hou Tuo company has a professional advertising account, advertising material production, advertising operation and optimization team, can provide advertisers with operational services, to bring better advertising results.

Today's headline ads display form

Today's headline ads have different display forms such as application start full screen ads, detail page ads, infomercials and infomercials, etc. If we put start full screen ads, then all the users who open today's headline ads will see the static or dynamic screen display that lasts for a few seconds. Because the background will do the frequency control of the display of the infomercials, so we can take the infomercials as the main.

Three, today's headline advertising advantage analysis

1, user activity is high

According to incomplete statistics today's headline platform registered user users have more than 700 million users, 60% of China's smartphones are installed today's headline. Per capita daily use of more than 76 minutes, per capita daily start 9 times, while the average daily video playback of today's headlines more than 2 billion, these data can completely prove the influence of today's headlines, and today's headlines for a wide range of geographic mobile Internet users have good coverage.

2, the user model update fast

Today's headlines in the user model update speed is also very advantageous, it can use big data algorithms to interpret the user microblogging, WeChat, QQ and other accounts of social behavior, compared to other information flow advertising platforms to be more rapid to perceive the user's interest points, and be able to do real-time adjustment of the user's labeling, so that the precise advertisement placement.

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3, user distribution

Today's headlines users sink and widely distributed, generally speaking, the brand wants to find the target population basically in today's headlines above can be found, which also provides the basis for the brand in today's headlines of the investment. At the same time, today's headlines also for some brand advertisers to provide advertising effect monitoring and research services.

4, directional accuracy

When we put ads on today's headlines, we can set up keywords such as region, gender, age, and interest categories (games, finance, education, tourism, clothing and bags, automotive, beauty and make-up, culture and entertainment, etc.) for accurate directional placement, to ensure that your ads are placed out to receive feedback.

Four, today's headline advertising charging mode

1. bidding by display (CPM), rapid coverage of users. CPM: billing per thousand displays, every 1,000 displays (second bid) billing once.

Today's headlines" launched to thousands of display volume bidding advertising method, this way the price is low, wide coverage, the cost per thousand times are generally only a dozen dollars.

CPM uses bidding, and is directed by the platform to push according to set conditions such as geography, age, gender, and interests. This model is very suitable for mass consumption-oriented display, promotion, investment and other businesses, through the display and then guide the user into a more detailed page, you can greatly improve the advertising yield.

2. Charge per click (CPC), pay only when there is an effect. CPC: produce 1 click billing 1 time (the first billing = the second bid * the second estimated click rate / the first estimated click rate).

In online advertising, the most commonly used or keyword bidding, click advertising, the user according to their own needs to set the target customer, by the system after the promotion of the actual amount of clicks on the charge, which is the most effective mode of precision placement.

Per-click charging is more suitable for sales of products, investment and platform promotion merchants.