"Before cooperating with Jingdong Logistics, our online store was somewhat tepid. After the cooperation, the sales conversion rate of our online store has increased by 30%-50%, and the management efficiency of warehousing has been greatly improved. "
Since the 1990s, the thermos cup industry has sprung up in Yongkang, and there has been a hot scene of "every family has a cup". Due to fierce competition, many enterprises are forced to get involved in the vicious circle of "small profits but quick turnover". Many enterprises failed to survive under the strangulation of price war. At that time, Jiang Ming's father and daughter faced the same danger. Tens of thousands of orders are made every day, and workers work overtime late. However, because there is no profit, they are almost a single loss.
In this situation, British Jiang Ming and British Yuting felt many crises. In order to survive, they must change their development strategies. On the one hand, we will increase investment in technology research and development, and through strategic and technical cooperation with German Bell Vacuum R&D Co., Ltd., we will take the road of quality and branding, build a "one drop of water" brand, increase unit price with value extension, and jump out of the quagmire of low-price competition. On the other hand, with the rise of e-commerce, the father and the daughter began to break through the battle and test the operation on the water line. However, the initial situation is not ideal. "In the beginning, our e-commerce business was tepid. A prominent problem is that delivery time and logistics services can't keep up and can't meet the needs of consumers. " This makes Ying Yuting very anxious.
Until the end of 20 17, jingdong logistics became a "one drop of water" partner. Jingdong Logistics is not only a simple delivery, but a professional integrated supply chain service. Jingdong Logistics will arrange the goods in advance in warehouses in dozens of cities across the country. After placing an order, the goods will be delivered to consumers from the nearest place, and "placing an order in the morning and receiving it in the afternoon" will be realized as soon as possible. "A thermos cup goes from the production workshop to the hands of consumers. Jingdong Logistics has done a good job for us with the technical strength of digital intelligence. The consumer experience is good and the sales conversion rate has also increased by 30% to 50%. "
In the first half of 2020, the businesses of many small and medium-sized enterprises were affected by the COVID-19 epidemic. The sales volume of a drop of water on several platforms also declined to a great extent, except JD.COM platform, but the overall sales volume did not decline, especially the insulated lunch boxes. More people pay attention to food hygiene, and a large number of catering pipelines are closed, so people's demand has increased and sales have doubled.
"Behind this is the uninterrupted operation and guarantee of Jingdong Logistics during the entire epidemic period, as well as the early prediction and guidance of Jingdong Logistics Intelligent Supply Chain System on the production of a drop of water." Ying Yuting said that during the epidemic, Jingdong Logistics predicted in advance which regions and products were in great demand, thus guiding Yidishui to adjust the company's production line and production capacity. "In addition, during the explosive promotion period of 6 18 and 1 1, the shortage of goods is likely to cause a large number of customer complaints, but after it is handed over to Jingdong Logistics, we will fully stock up in advance to ensure the spot rate, so such problems are less."
Jingdong Logistics' intelligent supply chain can provide a drop of water with accurate prediction and efficient management level in explosive product prediction and inventory management, reduce the loss rate and help them make decisions. Ying Yuting said: "As two generations, my father and I may have different business ideas. Now relying on Jingdong Logistics, when there is disagreement, our criterion is the same, that is,' look at the data'. "
There is a saying that "a drop of water can reflect the whole sun". The development of "one drop of water" reflects the development of Yongkang thermos cup industrial belt. It can also be seen that Jingdong Logistics is using digital intelligence technology to connect and optimize all aspects of social production, circulation and service, reduce social costs and improve social efficiency. Not only Yongkang's thermos cup, but also hundreds of industrial belts such as Guangzhou beauty cosmetics, Yiwu stationery, Shantou underwear and Pingyi canned fruit. Jingdong Logistics has long been a builder of intelligent logistics infrastructure and an important promoter of industrial digitalization, contributing to the transformation of industrial data.