feasibility report of breakfast project

project name: feasibility report of joining breakfast project

undertaker: XX Food Co., Ltd.

Date of application: October 29th, 2117

Contents of feasibility report

I. Project background

II. Situation and development trend of domestic similar products

III. Market demand analysis

Conclusion

1. Project background

Food is the most important thing for people, and human beings have entered the era of economic globalization, informationization and knowledge. People are extremely nervous and tired at work, but they need the high quality of life to support them and adjust their happiness. "A day's plan lies in the morning", and it is very important to provide a nutritious, delicious and hygienic breakfast in today's advocating the new fashion of healthy consumption and adjusting the diet structure of citizens. The energy and nutrients provided by breakfast occupy an extremely important position in the intake of energy and nutrients throughout the day, and its role is irreplaceable. Eating or skipping breakfast will cause irreparable damage to people's body and mind, and skipping breakfast may induce gallstones, gastritis, anemia and other diseases. Nutrition experts warn that eating a good breakfast is related to everyone's health. However, due to various reasons, people are worried about unreasonable nutrition and sanitary conditions when eating breakfast outside. For a long time, the breakfast market has directly affected the health of the people because of its single variety, street stalls and food hygiene. Therefore, breakfast is related to everyone's health. In order to strengthen the Chinese nation, we must vigorously promote nutritious breakfast. In recent years, government departments have taken various measures to let citizens have a safe and delicious breakfast outside as soon as possible. As a practical project for the people, the breakfast project has been implemented in many cities in China.

At present, there are very few formal units providing breakfast in our city, and most of them are roadside and temporary stalls. These phenomena not only cause great hidden dangers to residents' health, but also have a great negative impact on the overall image of the city. Therefore, the construction and development of a good breakfast project is an urgent need of market economy and urban development, and it is a cause that conforms to the people's hearts and minds. The government's policy support is the guarantee for the development of breakfast industry. It should provide a good policy environment for breakfast business enterprises, mobilize the enthusiasm of enterprises, and make regular enterprises bigger and stronger. At the same time, we will crack down on wild breakfasts that do not meet hygiene standards and let the public have a safe breakfast. At present, Huzhou municipal government and relevant departments have stepped up efforts to encourage and cultivate large-scale and powerful enterprises to participate in the development and construction of breakfast market, strengthen the management of fixed breakfast stores, and make efforts for the modernization of breakfast market and management in our city.

Second, the situation and development trend of similar products in China

"Breakfast Project" is a major event related to people's health, which has long attracted the attention of government departments. Beijing, Shanghai, Tianjin, Chongqing, Xi 'an, Jinan, Xiamen, Fuzhou, Quanzhou and other large and medium-sized cities have started breakfast projects nearly ten years ago, and listed them as private practical projects. At the same time, they constantly sum up experience and standardize market-oriented operations during operation, so that. In addition, the unified dining car, sun umbrella, sanitary tube, heat preservation tools and other facilities in the breakfast project not only improved the breakfast management mode, but also beautified the urban environment.

In some cities, although the "breakfast project" has unified planning by the government, rigorous argumentation by experts and strict examination of operators' qualifications, the "initial reputation" of "assured breakfast project" is higher than that of other breakfast suppliers, and it has certain competitive advantages. However, because of its high cost, thin profit and the influence of "wild breakfast", its competitive advantage is not obvious.

With the deepening exploration of the "breakfast project", people find that places like Tianjin, Chongqing, Xi 'an, Wuhan, Changchun, Xiamen and Suzhou have better green breakfast projects, all of which are led by the government. Jiang Zengwei, Vice Minister of the Ministry of Commerce, said, "The breakfast project is a low-profit and affordable format. At the initial stage of construction, it is necessary for the government to give some support and help in terms of funds and policies." At present, in some cities in China, some have established a joint conference system for catering industry work or breakfast project with the competent commercial departments to study and promote popular catering work; Others are jointly issued by several departments to guide the development of the catering industry or jointly introduce financial policies and preferential measures to support the development of popular catering such as breakfast projects.

III. Analysis of market demand

Food is the most important thing for people, and the breakfast market itself is a market with great potential. The total market potential refers to the maximum sales volume that all enterprises in an industry can reach under certain environmental conditions under a certain period of time and a certain level of industry marketing power.

expressed by the formula: Q = nqp, where: q is the total market potential, n is the number of buyers of a specific product under given conditions, q is the average purchase quantity of each buyer, and p is the acceptable average price.

according to the market survey in Huzhou city, p= 2 yuan q= 1 copies.

According to the latest survey data of Huzhou Municipal Bureau of Statistics, the urban population of Huzhou is 2.576 million, the floating population is 554,111 [1], and 71% of people eat breakfast outside [2], so the daily sales of breakfast project is: Q = (257.6+55.4) × 71 %× 1× 2 = 4.832 million. From the above figures, the breakfast market in our city will be a huge and potential market, which is worth developing.

In addition, according to the survey, the breakfast varieties in our city are relatively single and there are few colors, so it is difficult for diners to choose according to their own tastes. The traditional breakfast varieties have not changed much for decades. There is still a big demand vacancy in breakfast outlets that are truly convenient and have nutrition and quality assurance. At the same time, most breakfast stalls have some problems, such as occupying sidewalks at will, food hygiene and quality can not be guaranteed, pollution to the city appearance and environment, loss of local fiscal revenue and so on. Therefore, the manufacture and sale of breakfast food is also a problem that our municipal government has been considering how to rectify. At present, it is urgent for government departments, operators and families to develop healthy, nutritious and hygienic new breakfast varieties.

IV. Social and ecological benefits of the breakfast project

It is an urgent need to expand the closure of the breakfast project. According to the authoritative statistics of the Ministry of Commerce, in recent years, the catering industry has created more than 2 million jobs every year. In 2116, there were more than 2 million employees in the catering industry nationwide, which has become an important area for the employment of vulnerable groups such as the elderly, the low education level and the low employment skills. According to incomplete statistics, 61% of the employees of 311 professional breakfast companies in China are the above-mentioned people. Taking the fact breakfast project in Jiangsu Province and Xiamen City as an example, 8,111 and 3,111 jobs were provided respectively.

For a long time, due to the different scales of breakfast enterprises, especially the mobile stalls on the street, there is no pressure of rent and tax. Employees do not need to invest high technology and too much money, and their business risks are low and their vitality is relatively guaranteed, thus attracting a large number of laid-off and unemployed people or urban migrants to join. This inevitably leads to the uneven quality of food and service, the low overall quality of personnel, the strong relative mobility, and the difficulty of supervision by health departments. Food hygiene and fire safety have always been the focus of attention. Its existence and development not only bring great health risks to consumers; At the same time, it also has a great negative impact on the health and environmental protection of a city. To some extent, the development of a city's breakfast industry directly reflects the degree of civilization and the speed of modernization.

Therefore, let competitive enterprises with certain scale and equipment participate in the breakfast market and cultivate catering food brands; It is the development trend of breakfast project; It is the inevitable trend of the development of market economy and catering industry. Unified management style and standardized management have greatly enhanced the city image and improved the city environment; At the same time, the huge procurement scale has brought formal benefits to the local and surrounding areas, creating huge social and economic benefits and ecology.

V. Analysis of its own conditions

Huzhou Guoxiang Food Co., Ltd. was established in 1998, located in the food industrial zone of Balidian Town, the eastern new district of Huzhou. The company now has 21 million fixed assets, and has established a high-quality pollution-free glutinous rice base of 11,111 mu. The main products and production capacity: it produces more than 51 million zongzi annually. At the same time, in 2117, the company set up a new quick-frozen food production line, mainly producing knife-cut steamed bread and bean paste buns.

Huzhou Guoxiang Food Co., Ltd. is a key agricultural leading enterprise in Huzhou, one of the top ten leading enterprises in Wuxing District, and an enterprise with no complaints about market quality in Zhejiang Province. "Guoxiang" brand zongzi is a famous brand and trademark product in Huzhou. It has won many awards at Zhejiang Agricultural Expo and was awarded pollution-free products by the Ministry of Agriculture. In 2116, the enterprise passed the certification of HACCP safety management system and ISO9111 and ISO2111 quality management systems. The food safety and quality management system covers all the production processes and related management functions of Guoxiang series products. Through the analysis of these processes, the company has formulated relevant management documents to ensure that the food safety hazards reasonably expected to occur within the scope of this system can be identified and evaluated, so that the products are always under control during the production process.

since its establishment, the company has always adhered to the scientific concept of "surviving by quality, expanding the market by reputation, increasing efficiency by management and seeking development by innovation"; Adhering to the tenet of "quality first, customer first", following scientific eating standards, nutritious catering, and using the first-class raw and auxiliary materials, our products have always reached the hygiene standards from the whole process of production, distribution and sales, and our products have been gradually recognized by consumers from scratch. At present, there are mature markets in Huzhou, Shanghai, Hangzhou, Suzhou and other big cities, and the products are in short supply. The quality, price, hygiene and service of Guoxiang series products have already reached.

At present, according to the breakfast habits of Huzhou residents and the production capacity of our company, we can provide rice flour food such as zongzi, knife-cut steamed bread, flower rolls, steamed bread, etc. The above products produce different tastes according to the needs of different people, which are easy for all ages and healthy and delicious. In addition, according to the modern people's "green, healthy and delicious" dining concept, we also match them with milk, soybean milk, porridge and other foods.

based on our production strength, reputation among Huzhou citizens for many years and advanced production and management concepts, our company has the ability to provide Huzhou citizens with high-quality, fast and safe breakfast. Using the operation mode of modern enterprises, from the purchase of raw and auxiliary materials to product sales, the whole process adopts scientific management methods and strict quality control. While steadily developing breakfast in the central city, we will actively expand to the first town in the county and the towns with better conditions, so that the breakfast project will be consolidated, upgraded and developed steadily.

VI. Conclusion

According to the above analysis, further promoting the development of breakfast industry in our city has always been an important measure to promote the market construction and standardization of urban management in our city. It is a cause that conforms to the people's hearts and reflects the important thought of "Theory of Three Represents" and has obvious social and economic benefits. As a leading enterprise in Huzhou food industry, Huzhou Guoxiang Food Co., Ltd. has the responsibility and obligation, and is more confident and capable of joining the breakfast industry, making positive contributions to the standardized and healthy development of the breakfast industry in Huzhou and building a "healthy, harmonious and civilized" Huzhou.

To sum up, our company regards the following aspects as its own advantages: standardized market operation, unified brand image, unified management mode and style, unified procurement and distribution, information management and technical support by using computer networks; At the same time, in the whole production and sales, we will follow the following principles:

. Convenience: fast production and sales, convenient eating, simple, rapid and efficient service, meeting the basic needs of consumers and saving time, and the service mode follows the principle of convenience for customers.

. cheap: provide matching, reasonable and moderate types and services, operate at reasonable prices, get value for money, adapt to customers' consumption level, and satisfy their frugal psychology of "careful calculation".

. hygiene and safety (clean): the production and sales process strictly abide by the standards of the food production industry, keep the food in good hygiene, keep employees healthy, meet the public's requirements for food safety and cleanliness, and provide pollution-free dining food.