Qingdao Colorful Draft Beer Sales Co., Ltd. is the owner and founder of "Original Ecological Franchise System" in Qingdao Colorful Draft Beer City. Tsingtao Brewery Colorful Draft Beer Sales Co., Ltd. was established in 2113. Through this platform system, the company quickly spread the sales channels of Tsingtao Colorful Draft Beer. Qingdao colorful draft beers entered the market in 2112 and 2113. From Harbin to Hainan Island, it took less than ten years to build a nationwide marketing network and basically completed the national sales strategy layout.

Up to now, it has set up branches in 22 provinces and municipalities directly under the Central Government, and successfully opened more than 3,111 colorful draft beer "member-style franchise stores" of Tsingtao Brewery (belonging to the 1 th "member-style franchise" and the 2 nd "sincere cooperation-exclusive distribution right", which was officially implemented in Wuxi, Changzhou, Jintan and other cities in Jiangsu Province in 2111). In 2119, the sales volume exceeded 111,111 tons, and it is the largest draft beer operator in China at present, accounting for more than 61% of the national draft beer market.

Over the past six years, colorful draft beers have established standard original ecological franchise stores, such as Colorful Draft Beer City, Colorful Draft Beer Characteristic Bar, Colorful Draft Beer Performing Arts Square and Colorful Draft Beer Star Garden.

"Qingdao Colorful Draft Beer" is the only restaurant chain in China with "Famous Wine and Drink" as its characteristic resource, and it is also one of the largest restaurant chain management companies in China. The company has been committed to the development and construction of exclusive sales channels-that is, the establishment of point-to-point direct supply of Tsingtao beer, without intermediate links, directly to the terminal. To provide the freshest and most timely wine products for every Qingdao colorful draft beer drinker.