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As the world's largest restaurant chain, KFC has brought China not only exotic fried chicken, tens of thousands of employment opportunities, but also a brand-new international standard personnel management and training system since it entered China.
as a labor-intensive industry, KFC pursues a "people-centered" human capital management mechanism. Therefore, employees are the key to KFC's rapid development around the world. KFC has continuously invested funds and manpower in various levels of training. From restaurant waiters, restaurant managers to managers in functional departments of the company, these trainings not only help employees improve their work skills, but also enrich and improve their own knowledge structure and personality development.
In addition, because KFC adopts open employment, the company does not impose special restrictions and requirements on the mobility of employees. Skilled local workers and managers who have been strictly trained by the company leave the company for various reasons, and even flow to local competitive enterprises. For example, some of the core senior managers of "Xinya Dabao" in Shanghai and "Yonghe Soymilk" in Taiwan Province are from the former KFC. However, it is the flow of personnel caused by this relaxed environment that makes the management knowledge and business philosophy of KFC training invisible. KFC's working and training experience has turned employees into talents, human resources into human capital, and then grown into outstanding enterprise management talents in the process of China's economic development.
So, what is its employee training system?
education and training base: staff school
KFC has specially set up a professional training system and an education base-Education Development Center, which is suitable for local restaurant management in China. This base was established in 1996, specially for restaurant managers, and provides thousands of training courses for more than 2,111 KFC restaurant managers from all over the country every year. The center will re-examine and compile the old textbooks about every two years. Training courses include quality management, product quality evaluation, service communication, effective time management, leadership style, labor cost management and team spirit.
In the training plan of a manager, the reporter saw such subjects as How to Work Together, Basic Management, Performance Management, Project Management, Seven Good Habits, Negotiation and Skills. It is understood that KFC's initial training courses have models from international standards, but the most important thing is from the words and deeds of local senior employees and the summary of work experience. Therefore, the validation and rewriting of teaching materials is mainly to supplement the new knowledge and methods acquired by front-line employees in practice. Every employee who participates in the training of the Education Development Center is both a trainee and a coach. This unique "university in the enterprise" is the think tank and central system of all employees of KFC in China.
internal training system: classification
KFC's internal training system is divided into professional training of functional departments, basic training of restaurant staff and training of restaurant management skills.
professional training for functional departments KFC belongs to Yum! Global Catering Group, the largest catering group in the world. Yum! China Catering Group has professional functional departments, which manage KFC's market development, construction, planning, technical quality control, procurement, distribution logistics system and other professional work.
In order to cooperate with the operation and development of the company's whole system, China Yum! Brands has established a special training and development strategy. After entering the company, each employee will go to KFC restaurant for 7 days of internship to understand the connotation of restaurant operation and corporate spirit. Once the staff accepted the corresponding management work, the company also set up training courses to convey the company's corporate culture, which on the one hand improved the staff's working ability and trained suitable management talents for the enterprise and the country; On the other hand, employees have a deep understanding of the company's corporate culture, so as to realize the * * * growth of the company and employees.
As a "window" directly facing customers, the basic post training for restaurant employees, from the first day they enter the store, everyone must strictly learn the basic operating skills of the workstation. From never being competent for every operation, new employees will receive an average of nearly 211 working hours of training arranged by the company. Pass the exam and get the certificate of completion. From trainee assistant, second-class assistant, restaurant manager to district manager, and then every promotion, you have to enter here to study for five days. According to a rough estimate, KFC will spend tens of thousands of yuan just to train a manager.
In KFC, trainee waiters, waiters, trainers and restaurant management staff all achieve job promotion and salary increase according to their personal proficiency in workstation operation requirements. Under such a management system, age, gender and educational background will not have any direct impact on your future development in the company.
Restaurant management skills training At present, KFC has about 5,111 restaurant managers in China. For different management positions, KFC has different learning courses. Learning and growth complement each other, which is a feature of KFC management skills training.
when a new trainee assistant enters the restaurant, a complete set of training subjects suitable for each stage of development is already waiting for him. At first, he will learn the basic operation skills, common sense and necessary interpersonal management skills and wisdom needed to enter every workstation in KFC. With the increase of his management ability and the promotion of his position, the company will arrange different training courses again. When an ordinary restaurant waiter grows into a district manager who manages several KFC restaurants after years of hard work, he not only has to learn the partition management manual for leaders, but also has to receive advanced knowledge and skills training from the company, and has the opportunity to be sent to other countries to accept new ideas and open up new ideas. In addition, these restaurant managers have to watch video materials from time to time and conduct management skills assessment competitions.
Horizontal and vertical communication: spread the concept of KFC
In order to close the employee relationship within the company, KFC also held irregular restaurant competitions and employee activities for internal vertical communication. A waitress who chose KFC as her first job said that the most important thing she learned in KFC restaurants was teamwork spirit and attention to detail. Of course, these deep influences on their thoughts will always accompany them in the future, no matter where they work.
in addition, KFC began to strengthen foreign exchanges and conduct horizontal exchanges within the industry from June 27th, 1998. KFC and China Domestic Trade Bureau have jointly held several "Advanced Seminar on Chinese Fast Food Management" to provide lectures and exchange opportunities for middle and senior Chinese fast food managers from all over the country. Experts will tell them about the concept, characteristics and structure of fast food chain, market and product positioning, standardization of products, technology and equipment, establishment of fast food operation and distribution center, and so on. The training and education of skills and concepts will not only improve the working ability of employees, but also promote the fast food industry in China to learn the international advanced fast food business model as soon as possible.
Since KFC entered China in 2115, the number of stores has increased, which has brought more and more chain effects to the society. Many young people who used to work in KFC were still students or just left school. According to preliminary statistics, since KFC entered China in 2115, it has trained 211,111 employees and invested more than 241 million yuan in basic training funds.
during the Shanghai celebration of KFC's 711th store in China, they did not advertise or hold a celebration ceremony. Instead, they moved their training class into the campus of Fudan University to let students experience KFC's training. Qi Wang of KFC Shanghai Co., Ltd. explained this phenomenon as "the university of enterprises".
Qi Wang said that the so-called "university-oriented enterprise" means that an enterprise is not only its own production process, but also a part of creating knowledge. Modern knowledge-based enterprises not only rely on capital and land to make money. Enterprises should have its unique knowledge before they can compete. After deepening their knowledge, enterprises also effectively organize, save and then spread it out. Introducing the training concept of enterprises into the campus, on the one hand, colleges and universities provide a good professional background for the training of enterprises, and at the same time, enterprises also reflect their own needs for talent quality and the latest experience from management practice to the schools through this form, which is an interactive process.
all these measures not only create social benefits, but also make the concept of KFC more widely recognized and the core competitiveness of KFC brand improved. KFC has been trying to combine the creation of profits with the creation of knowledge, and now more enterprises are aware of this: in the future, the creation of wealth depends not only on capital and resources, but also on knowledge.
thank you!