On the basis of Mr. trout, Mr. Deng Delong, the general manager of trout China Company, further clearly elevated his position to the height of enterprise strategy: establishing the dominant position in the external market competition, introducing the enterprise interior as the strategic core, and on this basis, evaluating, improving and planning the business activities, so that the enterprise can achieve optimal operation, obtain better performance and establish a sustainable competitive advantage. For details, please refer to the book Commercial War translated by trout Company.

In 2008, Jiaduobao, served by trout China Company, surpassed Coca-Cola and became the "first can of drinks in China".

China enterprises pay more and more attention to positioning. There are more and more cases in which positioning consulting helps China enterprises to build strong brands. The famous ones are Jiang Zhong Jianwei Xiaoshi Tablet, Wujiang mustard tuber, Xiangpiaopiaopiao milk tea, Great Wall Motor, Dong 'e Ejiao, Kungfu Fast Food, Jiuyang Soymilk Machine, Industrial Bank, Bajin Men's Wear and Wujiang Fuling mustard tuber.