When it comes to Netflix shoplifting, I believe many people are no strangers to it, such as browsing social media or brushing short video platforms, you will often come across some Netflix bloggers who share their consumer experience of eating, drinking, playing and shopping. I have to say, some bloggers are really very attentive, not only the work of graphic, video production wonderful, and the review of the store's products are also more pertinent, both for the store to attract traffic, but also for the fans to provide a consumer guide.

Consumer experience: some surprise some? Into the pit?

Mr. Huang, a Jiangxi man who came to Shishi to work for 1 year, has recently become obsessed with the habit of searching for Shishi snacks. Many of these snacks, are based on a local blogger store recommended to find. These snack stores, some in the city, the store is not big, some in the township village, usually not often encountered. According to Mr. Huang's experience, both store style and snacks taste, and the blogger told the feeling is very consistent. Mr. Huang said, ? Shishi famous snacks are really too much, especially some opened decades hundreds of years old store, due to the location of the more remote, although the locals are familiar with, but for outsiders is not easy. Now through the online search net red scouting recommendations can find these small stores, really convenient a lot.

However, Ms. Lin, a member of the public who followed the net red scouting store for consumption, was somewhat disappointed. Last month, she saw a blogger works that there is a restaurant group purchase members can get 30% off. After clicking on the link to set up a membership, Ms. Lin took her friend along and ordered a large table of dishes. When she checked out, she learned that the online membership could not be activated for the first time, and she had to wait until her next visit to start using it. The first time I saw this, I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling.

Store feelings: some full of some ? Injured?

For some stores, the use of Netflix to visit the store mode, the product and store promotion, can indeed attract a certain amount of traffic. Recently in the city near the Duhui Plaza, an optical store to see, around 8 p.m., the store ushered in more than 10 customers one after another. After understanding, these customers are based on the same net red blogger's short video recommendation, come to buy glasses. The store attendants are busy with this.

However, due to the lack of standardization of the current store scouting industry, the quality of personnel is uneven, the flow and profit-driven, resulting in the industry to appear false propaganda, data falsification and other chaotic phenomena. Not long ago, a # store scouting net red response consumption of 710 yuan to escape the single # topic rushed to the hot search, two days of reading volume exceeded 130 million. Its content is about: Nantong, Jiangsu Province, a shop-hunting blogger in the restaurant consumption 710 yuan after not paying to escape the bill, was called by the waiter to pay. Surveillance video shows that a group of three people out of the box straight out the door to the elevator entrance, and then the restaurant waiter went out to recover the men. The blogger responded that he was walking out openly, no one reminded to pay the bill. The waiter said the meal to pay the bill is natural and does not need to be reminded. An eyewitness saw the man ask the person next to him if he was paying the bill, and after receiving a negative answer, he walked away quickly. With the incident was exposed, the blogger sent a video that has been lifted with the merchant misunderstanding, about the merchant dishes review there is targeted, slightly radical, review video has been taken down, to apologize for their own inappropriate remarks.

Connoisseur's view: the store mode has a lot of potential

In our city there are also a lot of bloggers through the store to accumulate a large number of fans. Now through the jittery voice search? Shishi store? The number of plays on related topics has exceeded 30 million. Mr. Wu is one of the bloggers who entered the shop-hunting industry earlier. He said that as an emerging marketing model in the Internet era, there is still a lot of room for development of the netroots shop-hunting. For some of the problems in the shop-hunting industry, it is necessary to make concerted efforts to solve them: for bloggers, whether they are simply producing works, or publicizing for the store, should be in line with the responsible attitude of the audience for the fans, and factually show the real experience; for the store, the netroots shop-hunting is just a marketing channel, and in the final analysis, consumers are purchasing the store high-quality products and excellent service experience! For consumers, although you can learn more about the consumer interest through the Netflix store, you still need to follow your own inner needs when you really pay the bill, don't follow blindly. (Wang Guoliang Guo Yaxia)