When taking photos becomes a diary of the new era, and sharing photos becomes a mainstream social way, the communication value among them can't be ignored by catering brands. I worked hard to find someone to paint the background, why didn't anyone take pictures to share? What tricks did the restaurants that triggered the photo shoot use? Moving the Line-Helping customers find 9 photo spots. Soft-packed props are the darling of online celebrity store, because they are cheap and easy to replace, and can constantly create freshness for fans. "Making lights"-making customers look more beautiful "hint"-luring customers to take pictures. It is best to bring some themes to the dishes, which can make the picture "narrative" and not appear dull. Interaction-let customers understand and participate with zero threshold first because the activities are unique and interesting, with ornamental value and low threshold. More importantly, basically through a screenshot and a few seconds of video, you can immediately understand how these small interactions are played. Emotion-causing customers to sing * * * You must understand what triggered the essence of "photo punching" in photo sharing, not the interaction between merchants and consumers, but the interaction between consumers and their friends. These are two completely different contexts. The scenes, props and dishes created by the restaurant must be able to "say" what they didn't say to their own friends for the consumer.

Wang Weilong, CMO of Mi Xue Ice City, also has this reflection. Not long ago, they took advantage of Children's Day to do an activity in pop-up shop, and specially developed a special drink "rejuvenation water" for the activity. The main slogan of this activity is as shown in the picture, the snow and ice city will bring you rejuvenation.

"This slogan is a brand's promotion and marketing to consumers, not from the perspective of consumers, which is not conducive to communication. If you switch to the context of consumers, it should be,' Let's drink this cup of rejuvenation water and spend June Day every day.' This is what one consumer will express to another. "He analyzed.

In a word, restaurant operators can remember one sentence: take photos and share them as pass the parcel. After restaurants pass flowers to their customers, they have to "beat drums" to keep the flowers handed down.