Nature of purchase: Under the group purchase mode, consumers' purchase behavior, that is, the control and use of funds, is only to meet the needs of life and belongs to a pure consumption behavior. Under the mode of consumer crowdfunding, consumers' buying behavior is no longer a simple consumption behavior, because they will also enjoy extra income returns, which is actually of the nature of investment and investment consumption.
Return mode: the return of group buying consumers can only be realized in the form of products or services, while the return of crowdfunding merchants to consumers is not only to provide direct products or services, but also to include consumption added value, value-added services and even investment dividends.