If we only talk about hygiene and comfort, we may be able to meet the requirements of our guests. Why should we choose an inn? Because what our guests need is an extra experience, which is different from our daily life. This experience can be achieved in many ways. On the one hand, it is a rigid decoration style, such as exquisite and special decoration style, on the other hand, it is a soft experience, such as holding skilled special activities on a regular basis, such as reading sharing, piano, flowers, tea and so on. The key is to create an experience, increase the added value beyond accommodation, and enhance customer stickiness.

Diversified marketing

In addition to regular activities, you can also carry out diversified marketing, such as cross-industry cooperation. Generally speaking, most B&B clusters are located in scenic spots, or there are well-known tourist attractions nearby, which brings business opportunities to cross-industry cooperation. Planning a unique route for residents, or getting preferential prices and tickets through cooperation with travel agencies and scenic spots, or even exchanging tickets for rooms to get preferential tickets for rooms, is also a way to increase income. In addition to cross-industry cooperation, you can also push Wenchuang's products. Not all products of Wenchuang can be pushed. They should have five elements, namely localization, design sense, original ecology, uniqueness and added value. By combining local characteristics, integrating B&B culture into products, and then through product creativity with design sense and uniqueness, Wenchuang products can not only carry product culture, but also make culture in turn promote product sales. Culture and products promote each other and jointly create brand culture.

When it comes to homestays, it is essential to serve drinks. The biggest difference between B&B's catering service and the hotel lies in its "host culture". B&B can't and doesn't need to satisfy different customers' picky tastes like a big hotel, but what the boss of B&B does, the guests will eat. Therefore, the hotel should focus on catering, but not much, and cook with heart, so that guests can always appreciate the host's heart, instead of paying a lot of money to hire a powerful chef. Therefore, the mode of diversified B&B is accommodation+tourism products (eating, living, traveling, shopping and entertainment), which increases the unique experience beyond accommodation.

self-media marketing

Now is an era of "traffic is king", and the well-done Mi Xiaoli B&B crowdfunding network platform has a daily traffic of more than one million. This gives B&B a good exposure opportunity. In addition to the traditional Weibo WeChat, emerging applets, live broadcast platforms and today's headlines are also good exposure channels. As long as these platforms are well done, some interesting content is added, and the interaction with fans is maintained, after a long time, a lot of popularity will be accumulated and the overall popularity of the hotel will be improved.