It should be common for celebrities to open hot pot restaurants, but recently, netizens have expressed great curiosity about the hot pot restaurants opened by Chen He, because many people want to know what is behind the hot pot restaurants in Michael Chen.

according to the display of relevant platforms, in 2115, Fujian Xianhezhuang Catering Investment Co., Ltd., which is also known as Xianhezhuang, was jointly invested by Michael Chen and the singer Ye Yixi, which caused an uproar on the Internet for a while, because it was really rare for a star to open a hot pot restaurant, and this time, Michael Chen was the major shareholder, with 39% of the shares. And Zhu Zhen has 22% of the shares. From all aspects, Michael Chen still belongs to the majority of shareholders.

In fact, this seemingly simple way of doing business by stars is indeed a new operating model called star brand agency business. According to Xiaobian's cognition, the most important thing of this business model is to attract their own fans to pay for consumption. Therefore, it is not only consumers who consume, but also fans of many stars. Moreover, this franchise-based marketing model has now begun to grow rapidly, which is not recognized by the real market, mainly because the influence between stars has had a huge impact. Now, because of this new marketing model, the catering franchise market in China is expanding by taking stars as gimmicks, and the most important thing is to absorb the franchise fee, which leads to many serious problems in many franchised stores, which is also the reason that is not recognized by everyone.

this way of joining has a big drawback, that is, it is weak in management, because the head office will only charge the joining fee continuously, and the related management is really weak, so it makes people feel very surprised. Moreover, under this logic, the influence of stars is very exaggerated, because as long as there is the influence of stars, restaurants can earn relevant profits, which leads to a serious deformity in the capital now, and the brand has a very bad influence.