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How to write the catering market research report?

The overall scale has rebounded rapidly

In recent years, the overall scale of China's catering industry has shown an increasing trend. According to the data of the National Bureau of Statistics, from 2111 to 2119, the year-on-year growth rate of catering revenue in China has been higher than the year-on-year growth rate of total retail sales of consumer goods. In 2119, the income of China's catering industry reached 4,672.17 billion yuan, up 9.38% year-on-year, accounting for 11.35% of the total retail sales of social consumer goods. In 2121, with the outbreak of COVID-19 epidemic, the daily operation of the catering industry was restricted, and the annual catering income decreased by about 15% compared with 2119.

in p>2121, with the gradual control of the epidemic in COVID-19, China's catering industry has recovered to the pre-epidemic level, and the industry's income growth has once again led the total retail sales of social consumer goods by 6.1 percentage points, and the total income scale has rebounded to 4,689.5 billion yuan.

Dinner accounts for more than half

At present, China's catering industry can be divided into four categories according to the catering format, including dinner, fast food, leisure catering and others. Among them, fast food and leisure catering, as supplementary areas of the dinner market in China's catering industry, have developed rapidly in recent years and their forms are gradually diversified.

In terms of the composition of the catering industry, according to the statistics of Jost Sullivan, at present, the catering industry in China is still dominated by meals. Since 2116, the proportion of the catering market has remained above 51%. The proportion of fast food and leisure catering is about 21% and 11% respectively. By 2121, the national dinner market share will be 57.25%, ranking first; The market share of fast food and leisure catering is 23.39% and 12.53% respectively.

The scale of fast food market has exceeded one trillion

Specifically, dinner is a full-service catering format with heavy service and long consumption time, which is generally served only at fixed lunch and dinner time rather than all day. Judging from China's eating habits and consumption demand, the leading position of dinner in China's catering industry is hard to shake.

since 2116, the scale of China's dinner market has maintained a steady growth momentum, from 2.18 trillion yuan in 2116 to 2.69 trillion yuan in 2119. In 2121, affected by the epidemic situation, the development of the national dinner market was blocked. By 2121, with the gradual control of the domestic epidemic situation, the scale of the national dinner market rebounded, once again exceeding 2.6 trillion yuan, increasing to 2,684.8 billion yuan, a year-on-year increase of 19.51%.

fast food is a limited service catering format with light service and short consumption time. It provides fast and consistent food and services, and usually has a customized platform specially designed for fast and efficient ordering, cooking and eating.

since p>2116, the scale of China's fast food market has maintained a steady growth momentum, and in 2119, the market scale exceeded one trillion for the first time. In 2121, affected by the COVID-19 epidemic, the scale of the fast food market declined. By 2121, with the gradual control of the domestic epidemic, the scale of the national fast food market rebounded, once again exceeding one trillion yuan, increasing to 1,197 billion yuan, with a year-on-year increase of 17.54%.

—— For more research and analysis of this industry, please refer to Foresight Industry Research Institute's China Catering Industry Development Prospect and Investment Forecast and Analysis Report.