In the previous article, Huaxi consulting brand mentor Ye Maozhong shared with you how South Beauty increases the core competitiveness of its brand with the help of environment and service! We all know that innovation and value are essential to building product competitiveness! Today, we're going to share the innovation of South Beauty's cuisine and reveal the selling points of South Beauty's dishes! South Beauty not only creates a fashionable, high-grade, modernized, artistic dining environment, but also integrates fashionable, modern factors into the traditional sense of Sichuan cuisine, transforming ordinary Sichuan cuisine into high-quality Sichuan cuisine! What kind of magic does South Beauty use to transform ordinary Sichuan cuisine? For example, South Beauty's "Stone Cooked Tofu Flower" is made on-site by the waiter. The waiter pours fresh soy milk into a glass cup and then lets the soy milk solidify into tofu flower, and the result is that this dish has become so famous that it has become a must-order dish for many customers! Because this production process can be seen by the customer throughout the whole process, it brings novelty and fun to the customer, which makes it very impressive! South Beauty another dish called "river stone rolling fat cow", this dish is the waiter in the restaurant site for the guests to produce, in the process of production, the waiter also has to explain the production process, naturally, a boring production process will become vivid, naturally, so that the site of the customer added a lot of fun! It can be seen that the selling point of South Beauty's dishes is no longer taste, but has been elevated to a level, such as fun! Not only are the dishes delicious, but they also bring customers the joy of dining on the way, which is obviously no longer a simple meal! Our brand mentor, Mr. Ye Mao-zhong, said: "In addition to taste, South Beauty's dishes sell a unique kind of fun, an atmosphere, and more importantly, all kinds of dishes are innovatively packaged, and any dish is branded with the "South Beauty" brand. Is South Beauty's specialty something that other restaurants can imitate? Our Mr. Ye Mao-zhong said, business can not always rely on luck, and actively learn from the experience of others, combined with their own brand, product characteristics, for their own products to win due status and grade, is the enterprise steady, long-term development of a strong guarantee. Huaxi Consulting believes that you have a more in-depth understanding of this, that in the catering business to promote new dishes, how should we keep the standardization of dishes? In the innovation of dishes, what principles should be followed? Related content, our Mr. Ye Mao-zhong will be in the brand marketing course, to do further explanation! Please take good notes from the entrepreneurs in the audience! Thank you! Catering enterprises: to build core competitiveness of the three major directions