Jiaxing dumplings as a Dragon Boat Festival Han Chinese folk food, dumplings in Jiaxing around the history of circulation, can be traced back to the Ming Dynasty at the latest. Ming Dynasty "Wanli Xiushui County" Volume I cloud: "Dragon Boat Festival stickers hanging ai eat corn drink bushels of yellow wine, the women system painted as a humanoid Pei said Jianren, the young tie colorful rope in the arm." Ming Dynasty "Chongzhen Jiaxing County" Volume 15 cloud: "five days for the Duanyang Festival, the sacrificial first collection of medicinal herbs, food corn." Moreover, with the development of folk customs of inheritance, zongzi production techniques are also becoming more mature. Ming "renewed Siku Quanshu" (two one five - sub-department - genealogical録 class) book 1115 (Shanghai Ancient Books Publishing House, 1995 edition) in the "easy teeth left behind" two volumes (Ming - Han Yi compiled) volume below the cloud: "zongzi - with glutinous rice amalgamated with jujube persimmons rolled ginkgo azuki beans to wild rice leaves or Ruo leaf wrapped. or Ruo leaf wrapped." "and law: to moxa leaves dip rice wrapped called ai Xiang zongzi, where the zongzi must be cooked with rice firewood ash drenching juice is also useful for some of the lime boiler for its wild rice leaves green and fragrant." To the qing dynasty, jiaxing folk in qingming, dragon boat festival food zongzi custom more specific rich. Qing Dynasty Xiang Ying Wei Wang Shou, Wu Fu supplement "ancient Harvest Miscellany" Volume I cloud: "Qingming Day, climbing willow inserted household plutonium, small children between the hair decorated with willow leaves. Common competition to is around the day on the tomb to clean up, burning paper money; village people gather view, share corn." "Heavy noon, the beam between the sticking of vermilion sand to ward off evil charms, gallbladder for sunflower, mugwort leaves, noon drink calamus and rhubarb wine. Boudoir people make toad bags, garlic gourd, gold spider, silk tiger, hairpin beam embellishment, Jianren charm; the city sieve gongs and drums, jumping black-faced Zhong Kui, red-bearded Tianshi; South Lake to watch the race." "[Shou case] is the day to eat corn, the proverb 'not eat Dragon Boat Festival dumplings, cold clothes can not be sent'." Volume III cloud: "cold food festival, there are green group gray dumplings. The townspeople make cocoon group, the shape of the cocoon, to pray for silkworms. Summer Festival has malt dough; Dragon Boat Festival has Dragon Boat Festival dumplings; Tanabata has deep-fried noodle cake, oil pile; Mid-Autumn Festival has meat and vegetable moon cakes; Chung Yeung has chestnut cake, on the insertion of small red flag four; waxing moon festival stove has soup dumplings, adzuki bean rice; New Year's Eve has a new year's cake, Yuanbao, longevity peaches and other systems." Until the end of the Qing Dynasty, Jiaxing around the city and countryside, every New Year's Day, Qingming Festival, Dragon Boat Festival, almost every family to pack zongzi. Not only their own families as a festival food, but also as gifts to friends and relatives, and even become the people's daily consumption of snack food, in many towns and cities have appeared specializing in the sale of rice dumplings store. Ancient Harvest Miscellany, Volume II: "[Blessed Zeng] Wo city four doors, the scenery is different. Proverbs used to say, 'the north door rice feet, the south door big rice dumplings, the west door holler, the east door swing shelf.' Cover the North City to more rice lines; South City is very short, stop through the countryside, no big stores, only see the porridge cake group of small business, and a corner of the largest corn, the countryside people tend to compete." Visible, at that time, the dumplings have become a widely circulated folk food.
In addition to the traditional customs of Jiaxing zongzi spread an important impact, Jiaxing area of the long and brilliant dim sum culture has also promoted the development of zongzi production techniques. Jiaxing rice dumplings by "Jiahu fine point" tea food production technology has a deep influence. In the middle of the Ming Dynasty, the East Wu and West Zhejiang, rich and luxurious diet, Jiaxing Huzhou around the tea food varieties and do very delicate and delicate, known as the "Jiahu fine point", famous in Jiangnan. Zhou Zuoren "and then talk about the north and south of the dim sum" an article recorded cloud: "dim sum signboards on the two commonly used words, I want to borrow to use here, it seems to be appropriate, the north can be called 'official gift tea', the south is 'Jiahu fine points' ...... "to the end of the Qing Dynasty, the number of varieties of tea food can not be counted, zongzi is one of the representatives.
The CCTV documentary "Tongue on the China" second episode, Jiaxing dumplings fragrant and delicious was shown to the fullest. In Taobao many merchants have taken this to do publicity: the reporter searched for the word "tongue", the results are actually more than half of them are pointing to the "Jiaxing rice dumplings". These dumplings are usually vacuum-packed, shelf life of 6 months at room temperature. In many flavors, egg yolk zongzi become sales champion, bean paste, fresh meat zongzi followed. In the early years of the Republic of China, there are a group of Zhejiang Lanxi people came to Jiaxing, they operate in the winter popping cotton business, spring and summer pick the dumplings stretcher to sell dumplings in the streets and alleys. Republic of China ten years (1921), Zhang Jinquan in Zhang Jia Lane 6 opened the first "Wu Fang Zhai zongzi store". A few years later there are two Jiaxing Feng Changnian, Zhu Qingtang in the same lane opened two "Wu Fang Zhai" dumplings store, the three stores were to "Rongji", "Heji", "Qingji" for the number, and in the zongzi selection, technology and other aspects of fierce competition, so that the zongzi technology is maturing, and formed a distinctive features - "glutinous but not paste, fat but not greasy, sticky and tasty, salty and sweet moderate
WuFangZhai ZongZi technology matured and formed a distinctive characteristics - "sticky, not mushy, fat, not greasy, fragrant and glutinous delicious, salty and sweet moderate", become famous Jiangnan "ZongZi king". 1956, the three stores merged into a "Jiaxing WuFangZhai ZongZi store", and has been inherited to the present day.
Wu Fang Zhai zongzi called "Jiangnan zongzi king", to glutinous but not rotten, fat but not greasy, tender meat flavor, salty and sweet and known. Wufangzhai zongzi according to the traditional craft recipe refined, selection of materials is very careful, meat zongzi using top white glutinous, hind leg lean meat, Huizhou Ruo, sweet zongzi with top red beans "big red robe", through the ingredients, flavoring, wrapping, steaming and other processes refined. Jiaxing wu fang zhai zongzi meat zongzi, bean paste, egg yolk dozens of varieties, 1987-1989 had three consecutive years won the provincial famous point of special products "jade rabbit award", "the first China food exposition gold medal", Ministry of Commerce "Golden Tripod Award". Now, jiaxing wu fang zhai zongzi because of its delicious taste, easy to carry, easy to eat and loved by the majority of travelers, there is the "Oriental fast food" said. 1995, the new five fang zhai zongzi factory covers an area of 20 acres, so that the zongzi production on a large scale, intensive development of the road, and in 1997 to expand the scale of production of zongzi, so that the zongzi Daily output of 500,000 only. At the same time, the products have also developed from the original several kinds to the present nearly one hundred kinds. The products are exported to Japan, Southeast Asia and other places, and also won the first national product excellence award, 96 China Food Expo Gold Medal and other honorary titles. Jiaxing produced zongzi, Jiaxing zongzi to Wu Fang Zhai is the most famous. 50 years ago, people will be zongzi king of the laurels on its head, small zongzi to a certain extent into a symbol of the rice town of Jiaxing, known as the representative of the dietary culture, the messenger of foreign exchanges. The origin of the brand "real old old" can be traced back to 1939, Jiaxing rice dumplings founder Mr. Feng Changnian (Note: "Ancient Harvest Miscellany" on the record) in the old days of the Zhang Jia Lane hung out the "real old old old He Ji old Wu Fang Zhai" brand (lawyers in the business records to check) to Feng Changnian 1939 registered 'Heji' real real old old old Wu Fang Zhai dumplings business registration), when Feng's family opposite the Rongji dumplings store, the west side of the Qingji dumplings store, the three are playing the "Wu Fang Zhai" signboard. 1956, Heji, Rongji, Qingji In 1956, Hop Kee, Rong Kee, Qing Kee merged to complete the public-private partnership restructuring, the establishment of the "people's food store". Public representative Yao Jiuhua as manager, private representative Feng Changnian as deputy manager.
In 1978, the reform and opening up, Feng Changnian revisited his old business, selling "Feng Changnian Rice Dumplings" in one pot. Its son Feng Yueming, since childhood in the dumplings store grew up, and later in Jiaxing Wu Fang Zhai dumplings factory work, can be said to make dumplings of each link of experience. 1993 end, from the Wu Fang Zhai dumplings factory legal representative of the seat back, Feng Yueming and his father founded Changji Food Co. In 2003, the completion of the enterprise shareholding reorganization, the establishment of Jiaxing City, really old old food limited company, the major shareholders, general manager Shao Jianguo's entry, for the company to bring in new management concepts, breaking the dumplings family-run traditional mode of operation, "really old old" began to be reborn in the fire.
From the origin of the dumplings to the Dragon Boat Festival customs, dumplings are by far the deepest cultural accumulation of food in Chinese history. And zongzi, as the most representative native specialty of Jiaxing, has influence in the whole country [1].
Since Mr. Feng Changnian started to create the "Zhenzhen Lao Lao" brand in 1939, although through the changes of the world, but two generations of the Feng family on the rice dumplings have been cut off from the edge of the first son of the Feng Yueming, grew up in the rice dumplings since childhood, it can be said that the production of rice dumplings of every link of immersion, the inheritance of Jiaxing rice dumplings production of excellent technology, "Zhenzhen Lao Lao", "Zhenzhen Lao Lao", "Zhenzhen Lao" is the most representative of the local specialties in Jiaxing, has a national influence[1]. Craftsmanship, "real old old" zongzi maintains the "beautiful shape, tender meat flavor, fat but not greasy, Ruo incense rich" traditional flavor characteristics, become Jiaxing zongzi brand and outstanding representatives of food culture.
"True old old" brand took off thanks to the promotion of cultural development of Jiaxing rice dumplings, enterprises in the development of the same time, aware of the responsibility they carry. "True old old" put forward a two-legged brand strategy development ideas, "a leg to catch up with the fast pace of life running to modernize production standards connected to large supermarkets, another leg to carry forward the traditional culture of rice dumplings, so that modern people can find a return to the true nature of grassroots culture. " To this end, "real old old" in the city opened a number of brands of food and beverage stores, adhere to the traditional process from wrapping zongzong to steaming on-site operation is completed, so that diners personally experience zongzong production and jiaxing zongzong culture of the perfect combination. Jiaxing San Zhen Zhai Food Co., Ltd, dumplings top ten brands, founded in 1848, China's long-established, national origin mark protection products, national protection trademark, Zhejiang Province, Zhejiang Province famous trademark, Zhejiang Province, well-known trade names, the national consumer trustworthy products, China International Agricultural Expo brand-name products, Zhejiang Province, backbone of the leading agricultural enterprises.
Jiaxing Sanzhenzhai Foodstuffs Co., Ltd. is a Chinese long-established food processing enterprise founded in the Daoguang period of the Qing Dynasty, with a history of 160 years so far. It is located in the lower reaches of the Yangtze River Delta rich Hang (state), Jia (Xing), Hu (state) plain hinterland of the millennium cultural town - Wuzhen. It has a deep cultural heritage and a long tradition of food culture, "three precious Zhai" is infiltrated in this soil and nurtured a strange ballet. "Three precious Zhai" processing production of products with rich local dietary characteristics, especially the sauce marinated meat and poultry products because of its selection of materials, unique formula, exquisite technology, orderly inheritance and a long history and the reputation of Jiangnan more than a hundred years, in the Jiang (Su), Zhejiang (Jiang), Shanghai (Shanghai) around the famous. Had as a gift to the literati and enjoy a good reputation, its products have the color and lustre of the United States, taste tender, crispy and not greasy characteristics, but also "summer is not rancid, cold is not frozen," the unique characteristics and is known as "the king of the marinade". To this day, "three precious Zhai" more than 100 years ago, the old store is still open in the old town of tourism on the busy streets, ushered in the guests, business is booming, by the customer's praise. "San Zhen Zhai" brand of soy sauce marinated poultry products also won one of the few AQSIQ registered mark of origin protection of the honor.
The company after several generations of people more than a hundred years of tireless, hard work and thrift of painstaking management, and gradually developed to now have more than 350 high-quality staff and covers an area of more than 90 acres (about more than 6,000 square meters), built a high-standard food processing plant 25,000 square meters, cold storage of 2,500 tons, and more than one set of advanced food processing equipment and assembly line. The company has a perfect quality management system, has passed the ISO9001-2008 quality management system certification and HACCP food safety control system certification and official verification and QS food safety market access certification, to become a first-class local enterprises with the beginnings of modern food processing enterprises.
"San Zhen Zhai" in the development and growth process, through their own efforts and the support and encouragement of the government at all levels, has won the Zhejiang Province, Zhejiang Province, Zhejiang Province, leading agricultural enterprises, Zhejiang Province, agricultural science and technology enterprises, enterprise science and technology research and development center is recognized as Zhejiang Province, science and technology research and development. "San Zhen Zhai" trademark was recognized as Zhejiang Province famous trademark, the product has repeatedly won the national and provincial high-quality agricultural products Gold Medal, "consumer trustworthy products" and other honorary titles, in 2006 the China Brand Research Institute of intangible asset assessment of the Chinese old enterprises. In 2006, the China brand institute of intangible assets assessment of Chinese old enterprises, "three Zhenzhai" brand assessment value of 122 million yuan, "three Zhenzhai" company in the country more than 430 "Chinese old" enterprises ranked in the list of the top one hundred ranked 64 for the good results. 64 for the good results.