The opening ceremony is also called "Opening Ceremony". Mainly for commercial activities, from store opening to business activities such as hotels and supermarkets, the following is my carefully collected plan for opening new stores. Let me share it with you and enjoy it.

New store opening activity plan 1

Activity time: August 25th-August 26th, 2118

Activity purpose: Through the early advertising, let Langfang citizens know that "Wenzhou Clothing City" has opened, which is a comprehensive large-scale shopping mall with rich commodities, reasonable prices and proper management. Through the development of activities, the passenger flow during the opening period will reach the peak, and finally the sales peak will be achieved.

Activity content: Courtesy when entering the store: During the activity, every customer who enters the store will be given a beautiful water cup, unlimited!

publicity method: 1. tissue package publicity: 31,111 copies.

2. Send millions of short messages;

3. Newspaper advertisement:

Langfang Daily Edition 1/8: August 22nd and 23rd issues

Consumer Plaza Edition 1/2: August 22nd. Consumer Plaza Full Page: August 24th.

front page full page of the newsletter: August 23rd

4. The 15-second advertisement of Langfang TV Station is played 21 times a day.

5. Banners are hung in communities (22 communities).

6. Bicycle advertisement: Find temporary workers to ride bicycles to make a tour in the urban area, and put colorful flags behind the bicycles for publicity.

Create momentum inside and outside the store:

1. In front of the shopping mall, there are 51 banners, one arch, six balloons, and 51 giant color vertical signs hanging from the building.

2. The gongs and drums team in front of the store will be held all day on August 25th and 26th.

3. The "Wenzhou Clothing City Trial Operation" pop flag is hung at the top of each floor in the store. Medium-sized POPs at the entrance of the mall and on both sides of the elevator mark the major activities of the mall; Special offers are marked in the form of pop.

4. The entrance of the mall is decorated with opening atmosphere bouquets, balloons, etc., and the pillars are covered with golden pleated cloth.

5. Xinhua Road entrance, paint light boxes, and paint cloth: Welcome to Wenzhou Clothing City!

6. Signs in the mall are clear, such as toilets, cash registers and in-store business items.

cost budget: store entrance gift: ceramic water cup 21,111 yuan

paper towel package promotion 31,111 copies: 1__ yuan

SMS group sending millions: 6,111 yuan

Langfang Daily 1/8 issue: 4,511 yuan

Consumer Plaza 1/ Edition 2, issue 3: 5131 yuan

Consumer Plaza, full-page issue 1: 4141 yuan

News, full-page issue: 3511 yuan

Bicycle advertisement: 21 people in 5 days * * *: 6111 yuan

Television station's 15-second advertisement is circulated 21 times a day: 31111 yuan

Banners are hung in the community. : 8811 yuan

the cost of the gongs and drums team: 7111 yuan

the giant color vertical sign of the flag, arch, balloon and building: 4111 yuan

the hanging flag in the store: _ _ yuan

the decoration in the store: 5111 yuan

the total cost: 118171 yuan

the effect. When all activities are arranged and implemented in place, the sales work will peak and achieve the ultimate brand promotion and sales purpose.

opening plan of new store 2

1. Purpose of opening activities

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and improve its popularity.

3. through opening activities, strengthen the local influence of Beyak store and promote sales.

4. Attract the attention of the public and the media through unique activities, and improve the communication effect.

ii. Pre-publicity plan

The success of opening activities depends on whether the pre-publicity is in place. Only when the pre-publicity is done well can we ensure the success of the opening activities. We must have this awareness ideologically, and we would rather postpone the opening of the business than be sloppy in the early publicity.

The way of pre-publicity and gymnastics:

1. Home-to-home publicity in the community:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups, with two or more people in each group, and one person in one group is acceptable if conditions permit. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening site through one-on-one publicity with customers two weeks before the opening.

(2) Divide the buildings in the counties and cities, and basically achieve a balance in distribution. Each group is responsible for a region and carries out its work. Competition is launched between the two groups, and the indicators of competition are the number of customers who are guided into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, commission and other measures are taken to mobilize the enthusiasm of salesmen.

(3) the contents of the door-to-door publicity: the general situation of the company, product introduction, detailed introduction of the opening activities, the basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after learning the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the store guide to find a suitable starting point to prepare for signing the bill quickly when opening. On the day before the opening, the salesman should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

2. The newspaper carries leaflets: the leaflet design should be clear in one scene and the theme of the activity should be obvious. The production should reflect the grade of the brand. Never use red and yellow printed leaflets, which have no grades.

a. Opening information: time, place, title, telephone number for appointment (advance appointment can be provided).

B. contents of preferential activities.

c, enterprise-related information, mainly with cultural connotation.

d, information about the participation method and gift distribution in the opening lottery.

Function: The publicity effect of the newspaper distribution is the most direct, the publicity coverage is wide, the information is comprehensive, and the target customers are clear. If there is a stunt, it will definitely attract the public's attention and they will be happy to participate in the activities held in the opening of the new store, thus achieving the publicity effect.

Entrained media: _ Newspaper

Publication number: × 11,111 copies

Publication date: 21__ _ _ _ _ _ _ _ _

3. Temporary notice of newspapers and TV media: publicity will be carried out within one week before the start of the event, which is generally temporary and centralized publicity. Creating momentum is crucial.

4. The opening notice of SMS platform: It doesn't need to be sent all over the sky, and it can be sent in the form of satellite positioning, focusing on all development buildings and building materials markets. That is, location transmission.

5. Of course, other effective methods can be adopted to promote the publicity according to the local actual situation.

Third, the design of promotional content for opening activities

First of all, we need a relatively ultra-low price product to attract customers and detonate the market. This price needs to be particularly emphasized and eye-catching. At the same time, the design of promotional content should be relatively lively, such as price discount, promotional gifts, etc., and even take prize-turning, lottery and so on.

IV. Creating the atmosphere at the opening ceremony

Traditional methods such as arches, colorful flags, carpets, flags, balloons, Yi Labao and flower baskets can be adopted. The momentum must be great, such as making ten arches, lined up in a row, etc., in order to really make the atmosphere. At the same time, the placement of gifts should be imposing, and the pile should be large, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the creation of the scene atmosphere.

new store opening activity plan 3

1. Activity time: 21__ _ _ _ _ _ _ _ _ _ _ _ _ _

2. Activity theme: Happy May Day, clear and cool, and spend the summer

3. Specific activities: four joys and surprises!

surprise 1: open the door for gifts on May Day!

the top 311 customers and friends who shop on the day of _ _ _ _ _, regardless of the amount of shopping, will get a beautiful gift, and the quantity is limited while stocks last.

surprise 2: give it back after the shopping lottery!

from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Full 58 yuan in exchange for two raffle tickets; Buy more and smoke more. A single ticket is limited to five at most.

first prize: cash gift card 888 yuan 1

second prize: cash gift card 588 yuan 2

third prize: cash gift card 5 in 88 yuan

fourth prize: exquisite gift 1,111

surprise 3: you shop, I give gifts!

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Send a 511ml bottle of tea after shopping in 38 yuan;

send a bottle of 1.25L coke when shopping in 68 yuan;

send a bottle of 1.5L detergent when shopping over 118 yuan;

send a bottle of 1.8L blending oil when shopping over 168 yuan;

(Note: alcohol, tobacco, grain and oil, fresh food, special price, membership price and counter goods will not participate in this activity)

Surprise 4: value for money!

During the activity, if you make a one-time shopping in the supermarket area of this mall for over RMB 18, you can buy 1 pieces of toothpaste with the corner cut of the poster and 1 yuan. One-time shopping in 38 yuan, plus 5 yuan can be redeemed for a box of gift boxes made in 21 yuan; After shopping in 58 yuan, you can buy a box of 61 yuan health care products for 15 yuan. (Note: Alcohol, tobacco, grain and oil, fresh food, special price, membership price and counter goods do not participate in redemption activities; Choose one of this activity and Surprise 3 activity, and you can't participate at the same time.)

New store opening activity plan 4

1. Market background analysis:

1. Population base and economic index:

The population of _ _ town is 58,111, and the middle-aged and young index is in the middle, with potential consumption power. _ _ Store can radiate 28,111 people, while the average consumption capacity is in 581 yuan/person/month. However, the consumption index of radiation population is aging, consumption is conservative, the purpose is direct, and impulsive consumption accounts for 8%. The town of _ _ is a gathering place dominated by local residents, with less industrial economy. Most of the wage-earners work in the urban area, and they travel back and forth by means of transportation. The wage-earners who work locally account for 75%, which has potential consumption capacity.

2. Competitiveness:

__ stores compete in the following areas: _ _ agriculture, industry and commerce, _ _ scattered street wholesale departments and small convenience stores, and convenient transportation nearby. However, the existing competitive format is not complete, and some retail stores are not comparable to us in product structure, display, advertising and management, and cannot form a positive competitiveness. Most of the consumption in urban areas by bus is large household appliances, clothing and other types, and daily consumer goods will still settle in _ _, and it is inconvenient to take the bus.

3. Purpose of joint marketing:

Now _ _ Store is opening for the second time. Google, which used to consume in the new era, has certain limitations in its cognition of the new era, and this opening gives customers a brand-new feeling, which is particularly important. Now, in addition to numerous brand franchises and brand-new storefront image, our store has to increase the investment in overall promotion activities, and strive to achieve: more effective attacks on competitors, stable and expanded market share, and brand-new and comprehensive promotion. In addition to its own supermarket area, this time, there are pharmacies, bakeries, delicatessens, jewelry stores, infant and child monopoly areas, electrical monopoly areas, gold and jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, fruit areas, fresh food areas, aquatic products areas, meat areas, and factory promotions inside and outside manufacturers.

2. 1116111 DM promotion plan

1. Event theme: Dress up for the opening ceremony, Or grand opening

2. Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3. Venue: __

4. Activity content:

Event theme: triple ceremony for hot opening

Preparation department: Business department

a heavy gift: free cash for opening

Activity details: On the opening day (or the first three days), the first 166 customers who come to our store and spend all their money in 38 yuan can draw red envelopes for free, with a face value of RMB 11, cash from 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan and 1 yuan, and cash of RMB 3,511 on the same day (or every day).

Double Gift: Happy Shopping Draw Grand Prize

Activity Details: During the activity, anyone who makes a one-time shopping in 38 yuan can draw a lottery once, and by analogy, a single receipt can draw a lottery for up to five times.

Remarks: counters, monopoly areas, special commodities, grain and oil, tobacco and alcohol will not participate in the activity.

triple gift: I'll give it to you when you come, and get a toothbrush for free

Activity details: During the activity, all customers will tear off the footer of the toothbrush logo at the corner cut of the DM poster and go to the designated activity place of the supermarket to get a San Xiao toothbrush for free.

3. DM single page (spike shocking price)

8111 copies of A4 coated paper 2p (115g). The operating department, the business department and the planning department have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, plus words on the front, and the back of the single page is fully displayed for spike snapping. Please set the inventory according to DM score and regional consumption.

iv. DM posters (counter and in-store edition)

DM posters: A3 coated paper (bound volume) 8P(115G)15111 copies of DM posters (estimated number of special products) of the operation department, planning department and business department

, such as: buy A for free, buy A for free, and buy B. The number of the above DM items can't be changed too much. Please make an agreement according to the actual situation. A small part of the DM products can be offered as a special price in the store (shelf image display), and the products displayed on the ground pile must be full. The inventory quantity of the products displayed on the ground pile is

1 to 2 times the quantity of the products displayed on the ground pile (details depend on the characteristics of the products). Low-priced goods should highlight the theme elements and have corresponding purchase restrictions. Discount, buy a to get a, buy a to get b and so on. DM posters must be put on the activities in the counter area, and the brand theme elements should be highlighted. The activities should be large and attractive enough to promote the effect of the whole joint promotion, so as to achieve the ultimate goal.

5. Supporting facilities required for the activity:

1. Crossing the street banner: hung on the main roads and community points.