excellent model essay on the business plan of wonton restaurant

To open a snack bar with elegance, people's appetite is often related to the environment. The following is the business plan of Wonton Store I shared. Welcome to learn from it!

store name: (proposed name:? Home)

(? My home) is positioned as a Chinese pasta with elements of youth, fashion, friendship, love, sweetness and convenience)

In order to create my own brand snack bar, although I lost some support, I can provide an independent management model for my future entrepreneurial road and lay the foundation for my next branch. Such a sacrifice is worthwhile. Although we have lost something, those are just the cornerstones of our future blueprint.

Limitations of investment:

Holding 61,111 yuan, the projects that can be invested are limited. As far as the snack bar is taken away, the rent it bears is less than 3,111 yuan per month for 81 square meters. It is best to choose a place near the downtown area and the farmer's market. It is best to pay the rent once a month, or once every three months!

Decoration and cloth decoration:

Although the investment is not too large, opening a snack bar should reflect elegance, and people's appetite is often related to the environment. I like to post some introductions of snack characteristics on the wall: origin, taste and related celebrities. There are one or two brochures on our snacks on each table. Pick the best articles and pictures of related snacks.

The dining table can be designed by itself, and it is designed as a card seat. Each table top is made of glass in the form of a glass cabinet with a height of 21cm, a width of 81cm and a length of 121cm. The bracket below is made of stainless steel, and plastic flowers or simulated fish are placed in the glass cabinet. Coupled with the effect of lighting, it is like eating in the ocean. The decoration period is one month.

business variety:

main business: wonton? Powder? Face? Delicious fried rice (sugar water or cold drinks can be introduced in summer)

lean meat wonton 6 yuan green vegetable powder/noodles 4 yuan

chicken wonton 6 yuan braised egg powder/noodles 6 yuan

fish wonton 8 yuan sliced meat powder/noodles 8 yuan

beef wonton 8 yuan braised pork powder/ Noodles 8 yuan

squid wonton 8 yuan beef brisket powder/noodles 8 yuan

shrimp wonton 11 yuan meat pie powder/noodles 8 yuan

Wubao wonton 12 yuan mutton powder/noodles 8 yuan

plum vegetable pork wonton 7 yuan wonton powder/ Noodles 8 yuan

Fish and Snowflakes Wonton 9 yuan Barbecued Powder/Noodles 8 yuan

Celery and Beef Wonton 9 yuan Fried Shrimp Powder/Noodles 11 yuan

Pork mixed soup 5 yuan delicious fried rice 11 yuan

Business characteristics and gross profit plan:

The biggest feature of snacks is to make some foods that ordinary people can't do well, but the profits are quite high. If it's not a franchise store, investing 61,111 yuan, at least the boss is a food expert who can make all kinds of foods suitable for local habits, and then standardize the production process.

I'm in Shenzhen, and I make the characteristics of Cantonese noodle soup, which shows the Cantonese style to the greatest extent.

There are three staple foods in the store: (1) Wonton, which costs 6 yuan -12 yuan a bowl, and costs 3 yuan -6 yuan to cook; (2) Flour/noodles, which costs 8 yuan -11 yuan a bowl, is made of egg noodles with strong flavor, with braised pork and other collocations. The production cost is 4 yuan -5 yuan, which is a special noodle. (3) Delicious fried rice, the production cost is 4 yuan, and the price is 8 yuan.

Characteristics of the food:

The characteristics of this food are the soup base, which is made of pork leg bones, chicken skeleton and dried fish, plus excellent soy sauce, soybean sauce, chicken essence, garlic sesame oil, crystal sugar, refined salt and so on? . The brine of braised pork and eggs is a brine soup made of garlic, soybean sauce, soy sauce, sugar, salt, chicken essence and ginger. The stuffing of wonton is hand-chopped, and the seasoning is refined salt, chicken essence, monosodium glutamate, meat paste and so on? The raw materials of delicious fried rice are Thai rice, scallops, ham, lean meat, duck eggs, chicken breast and salted fish. Braised beef brisket and mutton are seasoned with fragrant leaves, cinnamon, ginger, garlic, onion, tsaoko, soybean sauce, salt, sugar, chicken essence, monosodium glutamate, dried Chili, fennel, pepper, dried tangerine peel and so on? . The ingredients of the meat pie are pork belly, carrots, celery, scallops, mushrooms, eggs, salt, monosodium glutamate, chicken essence, sugar, superior soy sauce, chopped green onion, sweet potato powder and so on? Bowl noodles are matched with marinated bean curd, peanuts, secret sauce and so on? Is the secret sauce made of pork foam, diced mushrooms, scallops, soybean sauce and so on? I won't say anything else.

　? Service:

When every customer enters the lobby, our clerk will say it in unison (Welcome? Home), and then sit according to the number of people, which can save seats. And remind customers, (hello! Please wash your hands first for your health, and then use gestures to guide you. Then hand over the menu, pour tea or ginger tea and the sanitary cuff provided by us, and say to the customer, please put on the cuff for dinner so as not to get your cuffs dirty. When the dishes are served, you must say (hello! Your dishes have been served, please enjoy). We should pay more attention to children, so we must move out the safety seats and baby seats specially provided for children in time. You can also give small gifts such as balloons and toys to children, which can show that our service is closer to warmth.

In order to reflect our warm service, we add live broadcast tips, as if it is not fashionable in restaurants or restaurants! Often, many tips are posted where the customer's eyeliner can't see them. Personally, I think it will be more warm to add live broadcast tips while posting tips, such as: Dear customers, good afternoon! It's an honor to be here? See you at home,? Warm reminder from home: Please don't put your belongings on the dining table to avoid losing them. Please forgive us if our service or other problems are not done well. What you care about is what we will do. If it is summer, add some common sense of summer life, or other words. Live broadcast needs to find a female employee with a soft and sweet voice to broadcast, which may be more reflected? Brand service of our home. This kind of scene can be seen in department stores. Retail can be used for reference by our catering industry.

In order to build a brand for our store, we will add silver broken bags after meals. When the customer goes to the restaurant to eat, when checking out, the cashier presents a beautiful small paper bag with the words? Silver? In a word, the cashier said that this is your change, and I am quite happy. A small silver broken bag has little practical effect on customers. At most, it can be taken home as a sewing bag, but it reflects a service attitude, and customers are happy, which brings the joy of operators. At the same time, you can also print the address and telephone number on the silver broken bag, killing two birds with one stone.

Internal word-of-mouth publicity:

A snack bar with proper details should not only pay attention to the place where customers eat, but the bathroom should never be sloppy, although it is only an accessory part of the snack bar. Let's not decorate the bathroom like a hotel, but we must pay attention to cleanliness and hygiene. How much can a hand sanitizer and a roll of toilet paper cost? McDonald's and KFC are popular with the public, and it is really indispensable for them to use toilet paper in the bathroom. It's the same restaurant that my friend mentioned before. On the wall of the bathroom, you can see a bag with various threads and needles for sewing clothes. This is to avoid embarrassment in case of special circumstances such as broken pants zipper, clothes and buttons falling off. In fact, the chances of using these needles and threads are particularly small, but such services are really thoughtful and touching.

Delivery features:

Buy vehicles with the same color or paint them as the same vehicles. The same box is hung on the back of each vehicle. The box can be designed with a flowing handle, and an advertising banner (? Welcome to your home or do you know? Where is your home? )

Take-away list advertisement and slogan:

It is printed on the take-away menu (although our location is a little far from trouble, it is because we want to save more money to repay more customers, although it is a little far to come to our store for dinner, it is because we want to give customers more discounts and more joy. As long as you walk a few more steps, you will realize our love for you. Our love is more than hope. )

hello, customer! For your health, we don't provide disposable tableware, we only provide recyclable melamine tableware, and each set of tableware has been sterilized at high temperature, so please feel free to use it. We will charge 5 yuan deposit for each set of tableware. If it is inconvenient for you to send the tableware back to our store, please call, and we will send someone to collect it at home and refund your deposit. Please forgive me for any inconvenience.

there is a vibrant place! Completely open space, free and casual fashion. Natural fresh plants and unscrupulous sunshine constitute a healthy environment. Elegant music, humanistic posters, employees shuttling like bees, heartfelt greetings, and customers in interesting interactive games have woven a beautiful scenery, or is it a place that you and I once imagined? Now such a place is beside you?

publicity advertisement:

You know? Where is your home?

　? Do you know that our family members have discounts every day?

　? Do you know that the take-away service in our home is very special?

do you know where? Can you experience joy in your home?

　? Do you know that our family has membership activities every weekend?

　? Do you know that the take-away tableware in our home is not disposable?

do you know where? Can you eat different wonton in your home?

Employee use:

Please invite two shifts of employees, one to collect money, one to collect tables and wash dishes, two to operate in the kitchen window, and one to send takeout delivery. It is related to the management of discount promotion that the payee is the boss or any other person.

If employees want to unify their clothes, they need to leave 211 yuan as a clothing deposit in the first month of employment. The problem of unifying clothes is almost an investment offset, not an investment in unifying clothes.

the basic salary of employees is 1,111 yuan to 1,811 yuan, and then 5% of the monthly turnover will be used as employee bonus, which will be evenly distributed according to the attendance rate.

collection: 2 persons? 1211 yuan =2411 yuan

Service: 2 persons? 1211 yuan =2411 yuan

delivery: 2 people? 1111 yuan =2111 yuan

Chefs: 4? 1811 yuan =7211 yuan

*** Count: 11 people =14111 yuan

Gross profit analysis:

This kind of small shop can basically operate in the morning, at noon and at night, with a daily target turnover of 2111-3111 yuan. Gross profit rate is 45%, that is, the gross profit is from 911 yuan to 1351 yuan, excluding employee salary and expenses of 467 yuan+electricity fee of 31 yuan+water fee of 11 yuan =517 yuan. The daily profit is 393 yuan to more than 843 yuan. The annual profit is 1.4 million to 1.3 million. After calculation error, it is about 1.2 million/211 thousand.

store equipment summary:

2 scoops? 21 yuan =41 yuan

3 soup ladle? 21 yuan =61 yuan

4 kitchen knives? 31 yuan =121 yuan

8 small soup ladle? 5 yuan =41 yuan

5 vegetable baskets? 21 yuan =111 yuan

5 buckets? 31 yuan =151 yuan

61 pairs of chopsticks? 5 yuan =311 yuan

2 glue boards? 51 yuan =111 yuan

61 noodle bowls? 15 yuan 911 yuan

1 telephones? 61 yuan =61 yuan

41 plates? 11 yuan =411 yuan

31 pallets? 21 yuan =611 yuan

Six tables? 511 yuan =3111 yuan

1 dough beaters? 811 yuan =811 yuan

2 induction cookers? 351 yuan =711 yuan

1 electronic clocks? 211 yuan =211 yuan

2 nonstick pots? 311 yuan =611 yuan

1 exhaust fans? 211 yuan =211 yuan

1 sinks? 161 yuan =161 yuan

2 disinfection cabinets? 811 yuan = 1,611 yuan

1 checkout counters? 1111 yuan =1111 yuan

1 range hoods? 811 yuan =811 yuan

4 medium-sized rice cookers? 81 yuan =321 yuan

6 small baskets with noodles? 21 yuan =121 yuan

1 LCD TVs? 1511 yuan =1511 yuan

3 medium-pressure liquefied gas boilers? 111 yuan =311 yuan

big iron plate 25? Three of 41? 31 yuan =91 yuan

No.36 stainless steel soup pot 4? 61 yuan =241 yuan

2 transparent refrigerators? 2,511 yuan = 5,111 yuan

4 No.41 stainless steel soup pots? 125 yuan =511 yuan

advertising signboard 5111 yuan

decoration 11111 yuan

other 5111 yuan

* * total: 41111 yuan? Store rent is calculated separately

member management and implementation:

(application for membership information processing, membership card processing, calculation of each credit card, member activity planning, member management, calculation of various member discounts, and information release of restaurant activities), event gift collection, event prize distribution plan, and birthday greeting cards and gifts or flowers for each member. And inform customers who have a birthday one week in advance to come to our store to collect birthday gifts. In addition, we should regularly collect suggestions from members to change our service responsibilities and achieve the goal of exceeding customers' expectations. Apply for a beautiful QQ for the restaurant, and build a member QQ group. The group space is set up with: activity announcement version, member mood version, member dating version, member complaint version and member suggestion version, so that the best improved service can be obtained.

membership system is the psychology that drives customers to consume. Although we have made a little less profit, it may bring customers a feeling of being cared about. When doing business, we can't just care about our own interests and refuse customers to come to the store for consumption. The business that pursues profiteering won't last long. Only small profits but quick turnover can last long. People who know how to do business will take a long-term view and will not care about immediate interests. When customers complain, they should be dealt with and corrected immediately, so as to make customers loyal friends. For those office workers or customers who fall in love with the internet, QQ group is specially designed. Doing business must be a transparent store. If you want to do business well, you must let customers trust you. ;