1997 in March, New Central Asia Company introduced a complete set of advanced water treatment equipment from the United States, and introduced two filling lines from Italy and South Korea to develop and produce active pure water.
On June 6th, 1 sponsored Mr. Ke Shouliang to fly over the Yellow River.
June 1997 Xiaoheizi active purified water was officially listed.
1In June, 1997, a celebration party of "Mr. Ke Shouliang successfully flew over the Yellow River" was jointly held with Flying over the Yellow River Production Co., Ltd.
65438+May 0998 New Central Asia invested in technical transformation of production lines, expanded production scale and added four production lines.
June 1998 New Central Asia and Fujian Disabled Persons' Federation jointly held the activity of "Helping the Disabled and Helping the Orphans, Caring for the Growth of the Next Generation" to commemorate the first anniversary of Mr. Wang's apprentice.
65438+1July, 1998, Mr. Ke Shouliang, the leading organization of New Central Asia, and artists from Hong Kong and Taiwan went to the Yangtze River for disaster relief activities, sponsored Fujian newspaper, and co-organized World Cup cards and prize-winning quiz activities.
In August, 1998, the Ministry of Agriculture awarded enterprises with total quality management standards.
1February, 999 "Xiaoheizi" trademark was recognized as "Fuzhou Famous Trademark" by Fuzhou Municipal People's Government.
1June, 1999, developed and produced a series of "stupid children" products, and New Central Asia Company held the "Little Black Dot" Cup to appeal for peaceful love for China and "Flying Pigeons in the Square".
1September, 1999, the Fuzhou Municipal People's Government awarded the New Central Asia Company "Fuzhou City Contract-abiding and Credit-keeping Unit".
1999165438+1October, New Central Asia Company fully implemented ISO9002 quality system certification.
199965438+February "xiaoheizi" series products won the famous brand products in Fujian province.
From June 5, 2000 to 10, New Central Asia Company developed and produced a series of tea drinks.
In June, 2000, New Central Asia Company and Fujian Cable TV Station Colorful House jointly held the activities of "Together under the blue sky, a better tomorrow" and "Helping the orphans and the disabled" for Xiaoheizi.
The next generation of social welfare activities.
From June 5, 2000 to February, 2000, Fujian New Central Asia Food Co., Ltd. was awarded as the advanced unit of implementing customer satisfaction project in China in 2000.
In February 2000, Fujian New Central Asia Food Co., Ltd. passed the ISO9002 quality system certification of China Import and Export Quality Certification Center.
In March, 20001year, Fujian Provincial Administration for Industry and Commerce awarded Fujian New Central Asia Food Co., Ltd. the unit of "abiding by contracts and keeping promises".
In March 2006, 5438+0 "Xiaoheizi" trademark was recognized as "Fujian Famous Trademark" by Fujian Administration for Industry and Commerce.
200 1, 10 jointly established Fuzhou xiaoheizi drinking water co., ltd to develop and produce five gallons of barreled drinking water.
200 1 1 1 New Central Asia Company fully implements HACCP.
Leadership speech
Fujian New Central Asia Food Co., Ltd. was established in 1995, which is a Sino-foreign joint venture under the Fujian Provincial Government Affairs Bureau. 1997, with Mr. Ke Shouliang, the first airman in Asia, successfully flying over the Yellow River as an opportunity, the "Little Black Dot" series products were put on the market, which became the first example of China's cooperation between beverage enterprises and stars to adopt stage names as brands, adding a new force to China's national brands. The birth of "Xiaoheizi" brand depends on the interdependence and companionship between flying over the Yellow River and China national culture, and its brand cultural connotation is incomparable with other beverage brands.
"Xiaoheizi" series drinks have been on the market for five years and have experienced fierce competition in different periods. We can see that under the competitive mechanism of survival of the fittest, many small and medium-sized beverage enterprises are unsustainable and have closed down or been merged. However, New Central Asia Company insists on "people-oriented", improves its management mechanism, and constantly develops in the direction of modern enterprise standardization. In the past five years, the company has developed from a single production line to more than a dozen imported advanced production lines, and developed five series of beverages, including pure water, tea drinks, fruit juices, carbonated drinks and functional drinks, with an annual output of more than 200,000 tons of various beverages, making it a leading beverage industry in Fujian Province and a key enterprise in the national food industry. In marketing, we have always implemented the business strategy and policy of slow, steady and quick response, constantly established a high-quality professional marketing team, and expanded the cooperation of "little black spots", so that the series of "little black spots" drinks quickly penetrated into more than 20 provinces and cities across the country. More than 20 branches and offices have been set up in Northwest China, North China, Northeast China, South China, Southwest China and Central Plains, and strategic partnerships have been formed with many powerful dealers, creating good economic benefits and truly embodying the win-win cooperation of manufacturers' alliances.
We employ a team of senior marketing planning experts as our perennial planning consultants to ensure the sustainable development of "Xiaoheizi" brand. Looking forward to the future, Fujian New Central Asia will do its best to provide consumers with the best products and services, and establish mutually beneficial small black dot business with the growing dealer team. We will integrate resources from all sides, devote ourselves to promoting "Xiaoheizi" products, create a new image and selling point of "Xiaoheizi" brand in the national market, establish the reputation and loyalty of "Xiaoheizi" brand among consumers, and make "Xiaoheizi" a resounding national brand standing among world famous brands.
production base
Fujian New Central Asia Food Co., Ltd., established in 1995, is a Sino-foreign joint venture and Chinese-controlled joint-stock enterprise under the Fujian Provincial Bureau of Organ Affairs. It is a food and beverage enterprise dedicated to the research, development, production and sales of Xiaoheizi series drinks. The company's production base is located in Fuzhou International Airport Industrial Zone with convenient transportation, which is connected to the international airport in the north, the national highway 3 16 and the provincial capital of Fujian in the west, and the national highway Mawei and 104 in the south. The factory covers an area of 20 mu, with a building area of 1 10,000 square meters. There are more than 65,438+000 high-quality professionals who know technology and are good at management, and more than 700 employees with certain cultural skills. It has advanced reverse osmosis water treatment equipment in the United States and Italy and eight modern and advanced automatic filling production lines. It uses reverse osmosis membrane composed of polymer materials to intercept all impurities except water molecules under high pressure and retain dissolved oxygen gas beneficial to human body. It has modern and advanced sanitary standards, batching room, laboratory and laboratory; There is also a canteen for employees to eat and drink, 1000 square meter dormitory and living and entertainment room.
The production base takes the active purified water of Xiaoheizi as the leader, and develops and produces five series of dozens of drinks, including tea drinks, fruit juice drinks, jelly drinks, carbonated drinks and functional drinks, with an annual output of 20 million pieces.
Xiaoheizi production base has established and maintained a quality assurance system in line with IS09002- 1994 standards, implemented HACCP international quality and safety monitoring system, and adopted industry standards and national standards to implement enterprise standards.
The company has been rated as a provincial and municipal key joint venture, AAA-level credit enterprise, the national advanced unit implementing customer satisfaction project, and the top 300 enterprises with economic benefits in Fujian Province. Xiaoheizi series products and trademarks have successively won Fujian famous brand products, provincial and municipal famous trademarks, commodities recommended by Fujian Consumer Council, and Fujian township enterprises 100 famous brand products.
Looking forward to the future, the production base will continue to strengthen scientific management, constantly improve itself, be determined to innovate and forge ahead, move towards a higher management level, and shape Xiaoheizi into a brand in the eyes of China consumers.
contact us
Fuzhou xiaoheizi foods co., ltd
Company address: No.0/30, Jinda Road, Jinshan Industrial Zone, Fuzhou City, Fujian Province.
Production base: Zhangfeng Avenue 10, Du Qiao, Changle, Fuzhou.