How to name a store With the increasing prosperity of commodity economy, more and more people are starting to set up small stores. Similarly, because people's styles and tastes are different, the tone and style of naming their own shops will be different. An ingenious, novel and unique name is the basic skill of successfully naming shops.

humorous. There are many humorous shop names now. For example, a tea shop near Peking University is named "I don't know", which is quite bold, arouses people's appetite and curiosity, and embodies its unique personality.

express characteristic type. When naming a store, we must show the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the hearts of consumers. Catering shops should be named, and small restaurants should have friendly and casual names, such as musical instrument shops such as "Fried Belly Feng", "Farmhouse Food", "Delicious Restaurant" and "Small Cave Casserole House", which can be named around music! Creative names, such as "Tianna Piano Shop", "Song Musical Instrument Shop", "Yuezhi Musical Instrument Shop", photography, glasses and other shops, emphasize that it is essential to use light, and optical shops can be named as "Bright", "Daming" and "Yishiming".

relying on mountains to eat mountains. The names of many shops, place names in a certain area and local specialties are the starting points, such as "Shaxian Snack", "Huairou Chestnut", "Miaokou Snack" and "Chengdu Snack". These names rely on the relationship between regional names and featured products to gain the trust of consumers.

fashion style. Many shopkeepers' thoughts change with the characteristics of the times. When a certain culture is popular, they will immediately come up with the name of the store that caters to the trend. For example, when the "post-81s" generally showed a deep nostalgic complex, theme shops such as "post-81s restaurants" and "post-81s clothing stores" were born; When a large number of cultural and artistic works based on the life of educated youth became popular, "educated youth hotels" were born, and the design of these shops often catered to the needs of specific consumer groups.

Precautions

A good store name should not only be easy to spread and remember, but also have certain novelty. On this basis, we should pay attention to avoiding the similarity with other stores' names, so as to distinguish it from other stores and attract people's attention.

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How to name your shop like the name of a lamp shop should let customers know that you sell lamps as soon as they see the name of the shop. If you take a "hero lamp", it will not be as effective as a "brilliant lamp" or a "bright lamp", because both "brilliance" and "brightness" are easy for customers to associate with "lamps", while "hero" Therefore, the name of the shop must be combined with the items you operate and the consumer groups you face, and you can't call them at will. 2, the name of the store should be rich in cultural connotations. A product name must have rich and profound cultural connotations, and small shops are no exception! Only in this way can the quality level of shop owners be reflected and customers can easily accept it. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and seem tacky! There are many "Erwazi Restaurant" and "Xiao Li Clothing Store". We must consider the cultural connotation of shop name from many aspects and angles, such as historical and cultural origin and product characteristics, such as the freshness of flower shops, the fragrance of restaurants and the beauty of clothing stores. These are all places where we can explore cultural connotations, such as "Han Mo Tang" selling stationery and "old tea customers" operating tea shops, which can reflect certain cultural connotations. 3, the name of the store should be easy to understand. Small shops generally face mass consumer groups such as community residents and passers-by, so try to be easy to understand when naming, and don't chew over words. If some bosses think that they are engaged in metal business, they add the word "Xin" to their names, while those engaged in wood business add the word "Mao". For good luck, the word "Feng" is specially written as "Feng" in traditional Chinese characters. In this way, even if you do a good job in service quality, many customers can't easily identify your store name, which affects the spread of word-of-mouth among consumers and fails to effectively promote other potential customers. In addition, although the shop name is popular, it should not be too vulgar. 4. Shop names should be catchy. Shop names must be loud, catchy and easy to remember, so as to be easy to spread. To do this, we should not only pay attention to the charm and smoothness of language, but also grasp the psychological and spiritual needs of consumers. Customers are generally easy to remember and are willing to spread, especially some names that are humorous and have profound connotations. For example, some noodle restaurants are named "face to face", and some Chinese restaurants are named "Kitchen God". On the contrary, names that make people feel uncomfortable are pale and powerless.

naming methods of shops (1) naming methods related to the nature of business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Drugstore, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E 'e Clothing, Xiangfei Beauty and so on. (3) Names related to the spirit of business service, such as day and night shops, hundreds of help services, honesty department stores, Maoyuan daily necessities, etc. (4) Use the popular online to give the company a good name and keep up with the trend of the times. Yan Tingli: A native of Jinan, Shandong Province, Han nationality, a former master of dharma name seeking, aged 41. I have been studying the geomantic omen of Zhouyi for more than 21 years since I was a child, and I am good at naming, spelling, spelling design, etc. In the last two years, I have painstakingly created the design technology of Wangtu (Wangtu), and advocated the word "sincerity" all my life. I want to be honest, be sincere in doing things, and be honest in doing business. The meaning of the word "sincerity" is: honesty and trustworthiness, it's a deal! Because of this, his life path is getting wider and wider, and his reputation is getting bigger and bigger. He has left the most footprints in Beijing, Shanghai, Fujian, Guangdong and other provinces and cities, leaving a deep impression on many famous enterprises and dignitaries. He is also known as "the most famous master of Feng Shui in China", "the master of Yi Studies in China", "the famous master of Feng Shui in China" and "the authoritative master of Feng Shui in China". Related works include the development history of modern Yijing, the discussion of contemporary Yijing, the study of architectural geomantic omen, and the psychology of word-splitting prediction. The traditional way of naming shops is mostly from the perspective of operators, that is, they choose their favorite names according to the needs of operators. This way of naming has been abandoned by many people now. Because although it can meet and suit the needs of operators, it may not meet and suit the needs of customers, and even make customers feel disgusted. For example, "Wanli Business Firm" and "Youcai Store" often give people the impression of "profiteers". Nowadays, naming from the customer's point of view has become the first choice for many businesses and enterprises. This idea of naming requires that the name should meet the needs of customers, so that customers have a good impression and get some psychological satisfaction. For example, Pawnshop in Timely Rain, Banquet Hotel, Convenience Supermarket, Limin Footwear, wu mart and so on. Although the naming from the operator's point of view has been abandoned by many people, this does not mean that the naming from the operator's point of view can't be done at all. The key is that when naming from the operator's point of view, it must be done skillfully and naturally, and some restrictions should be considered to avoid. From the operator's point of view, the most commonly used name is to use your own name as the name of a shop or business name. There are many stores with their own names at home and abroad. For example, "hemp seed scissors shop" and "JOHNDEERE" are two obvious examples. From the point of view of products, the common method is to highlight the characteristics of their products. For example, the "Meilianmei Supermarket", which is used to show its business characteristics, tells consumers that the things here are cheap and trustworthy. This can win the favor of customers more psychologically than "supermarkets". "Worry-free housekeeping", "Move the Mountain", "Matchmaking Agency" and "Justice Law Firm" are all named after their own services to customers. This idea of naming is usually suitable for those shops that deal in local products, or restaurants with a unique flavor. For example, barbecue shops can be named "Inner Mongolia Barbecue House" and "Xinjiang Barbecue Restaurant" to show that they provide customers with authentic products. Another example is that "Korean restaurants" and "Japanese restaurants" are also named according to this idea. From the point of view of origin, it should be noted that the place of origin used is preferably a well-known and famous place of origin. If it is a little-known place, I am afraid it will be difficult to play a very good role. After positioning their target markets in advance, shops and firms can name themselves from the perspective of goals. In the Chinese area of San Francisco, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are from China, and many Chinese who have been living overseas for many years feel homesick. After work, they can get together with their fellow villagers to comfort their homesickness, and the Xiangyin Pavilion has become their best place to go. A good store name must be suitable for the psychological needs of its target customers, the business purpose and emotional appeal of the store, so as to establish a good image and increase its appeal to customers. When a merchant gives himself a name, if he can inject specific cultural elements into it, it will have certain cultural connotations. Not only can you improve your grade and taste, but you can also attract more customers' attention. For example, Rong Baozhai is a typical example. This name fully embodies the traditional Chinese writing in China ... > >

How to name a company's stores is the soul of an enterprise. A good brand can tell its vitality from its name. Nowadays, more and more successful people put brand creation in the first place, which is why brands such as Coca-Cola and Mercedes-Benz are valuable.

people are anonymous, so are goods, especially enterprises. A good name has a successful "gene" on the previous plane, and the success of "beautiful air conditioning" is very convincing. The original ordinary two words, just because of the phrase "life is beautiful", suddenly played the role of finishing touch, and also narrowed the distance between merchants and consumers. The same is true of "361 degrees". As we all know, the circumference is 361 degrees, and it is only one degree more. It is said that the biggest is the biggest, and the smallest is the smallest. It is simple and clear, but the meaning is profound, so you can't help it.

Mr. Zhao is a private mine owner, and the author was asked to name his enterprise that day. According to his name and the location of the mine, the author named it "Dongzhan Mining". The five elements of "Dongzhan" belong to gold, which is consistent with the five elements of copper mine. The mathematical meaning is: "Where there is a will, there is fame and fortune". The east word has the meaning of sunrise in the east and bright prospects. The wilderness is crossed by people, and the industry is cultivated in diligence.

Ms. Liu is in the chemical fiber business and has been losing money for several years. Last year, I asked the author to change the name of her company. When the author read her eight characters and told her that when preventing fire, Ms. Liu smiled bitterly and said, "I lost a fire in the first year of my business, and I haven't recovered yet!" The author comforted her a few words, and then named her "Yuan Xincheng" according to the word "Yuan" in her name, which was very satisfactory. Honesty is the foundation of human beings and management. Adding a word "far" in front of it makes the original serious word "honesty" suddenly rise in vitality, revealing a sense of movement in silence, and considering the name of the operator, it can be said that it is the best of both worlds. The mathematical meaning of the name "Five Elements" is: "Heaven-given and auspicious, smooth and smooth," and the five elements belong to wood, which is in line with the industry it manages.

Commercial shops are also inseparable from the embellishment of good names. Names are very important if consumers want to choose first among the numerous shops. In Xia Yue in 2118, Tucki, a young beautician, came here and asked the author to give a name to the beauty salon that is about to open. According to the five elements of the beauty industry, the author named its shop "Chinese image". There is no familiar word like "beauty" in the name, but it can make people understand the industry at a glance, which is elegant and elegant, in line with the modern aesthetic. Nowadays, "Chinese image" has become the largest beauty salon in this city, and Tucki beauticians have become a model for many young people to start businesses.

some commercial shops are excellent in service and location, but the business is not good, which is more related to the name. This is the case with Mr. Qi, who runs a pharmacy. In 2119, he opened a medicine supermarket near the city center, and saw that the business of several nearby shops was booming, but his own business was empty. Mr. Qi was very anxious and looked for Feng Shui master Fu Zhucai, but the effect was minimal. Mr. Qi found the author through a friend and asked him to go to his shop to have a look. The author took the necessary tools such as compass and measuring ruler and thought it must be a very complicated reason, but after turning around, I didn't find anything wrong. Finally, I set my eyes on the plaque and immediately understood the reason. When the author told him that the problem was the name, he was surprised to ask the author, "Is the name also related to business?" The author laughed: "Not only is there, but it is still big!" Mr. Qi is puzzled! The author went on to say: "The customers of pharmacies come because of their health. Some people may be heartbroken because of their own illnesses or those of their relatives and friends. However, the name of your shop" Wangyuan "has the meaning of making money into treasure. Perhaps you chose this name because you were eager for money at the beginning, but you forgot the taboo, because your" expanding your financial resources "may be based on the suffering of others!" It can be seen that Mr. Qi's face is somewhat unnatural at this time, but the author continued: "Because of this, the distance between consumers and businesses has been opened, which has directly affected your business. Not only that, but the color of the signboard is not in line with the direction. Your shop faces east and west, and the western five elements belong to gold, while the color of the signboard is pure blue, and the blue five elements belong to water. How can you make money in this situation? " At this time, Mr. Qi suddenly realized and said, "Mr. Chen, thank you for your advice. Would you please rename our shop?" The author named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write a slogan next to the shop: "Pudu ... > >

naming principles for shops. 1. The naming method of shops must be consistent with the commodities they handle. Usually, it can reflect the operating characteristics of operators or the excellent quality of main shops, so that consumers can easily identify the business scope of shops and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign. Therefore, people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of the store in Kutokuhayashi, which shows that the operators are good at cooking vegetarian dishes. 2. The names of shops must be novel and unconventional, and the names of visual shops that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the shops. For example, the names of shops such as Yikouxian, Dayuanyuan and Goubuli all arouse consumers' interest and curiosity. 3, the name of the store should be concise as well, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use the word "complicated and difficult" as their store names, so that customers can not only know each other.