Wen | professional catering network charming

Yesterday (November 21), Zhejiang, a hot pot store opened the first day, the warehouse is suspected to find recycled oil, all of a sudden on the microblogging hot search and all the major short videos, public number.

This store is the Dayu hot pot in Yongkang area of the newly opened stores, a time this fire 6 years of hot pot brand was pushed to the "tip of the wind and waves".

After the local market supervision department first thoroughly investigated its kitchen and stores, did not find the phenomenon of waste oil back to the table.

The professional catering network interviewed Du Songlin, the founder of Danyu Hot Pot, and the following is the crisis he experienced in 24 hours.

(Du Songlin, founder of Danyu Hotpot)

The event is restored:

A famous hotpot enterprise's "soul-stirring" 24 hours

When the reporter of professional catering network connected to Du Songlin, he was very surprised. When the professional restaurant network reporter connected to the Du Songlin, he was dealing with the matter of the store involved, driving back to Wuxi, a sleepless night, 24 hours of crisis public relations to make his voice slightly tired. （

November 21st at 5:35pm

The message was received: "Recycled oil in a store on the first day of business? I'm dumbfounded"

When I received the message, it was 5:35pm on November 21st, it was a microblogging report coming out that there was a recycled oil incident at DAYU's store in Yongkang Baolong, and I was shocked, I thought what's going on, the new store didn't open just yesterday (November 20th), but looking at the video, it looked like the real thing.

I'm still very afraid, after all, the practitioners of catering for 20 years, know that engaged in catering is not easy, it is entirely possible that because of this matter 20 years of hard work was destroyed, and catering "recycled oil" is catering red line, this absolutely can not be touched, this thing is also often in the meeting to educate the staff, customer's plate, and the staff of the bag! The two are the red line of my business catering, once touched, I absolutely will not tolerate.

Before this, I have been running continuously with a team of five provinces, from Wuxi, Jiangsu Province, to Beihai, Guangxi, and then to Qinzhou, Bama, Kunming, Chuxiong, all the way to look for good ingredients, this time the harvest is quite good, suddenly heard the news, when the heart did startle, but as a catering people I can not panic, and immediately adjust their own, it must be dealt with calmly.

21st 6:00 pm

Rapid investigation: "the first time to set up an investigation team to find out the original cause, and carry out the national store self-check"

18:00 or so, the company Internal has come back a lot of news, I have a general understanding of the situation, that is, Yongkang store and Yiwu recycled oil company signed a recycling contract, but there is some distance between the two places, the efficiency of the slow some, reported by enthusiastic citizens, and law enforcement officers also went to the scene, the enthusiastic public also took a video, passed on the Internet, so there is a very hot recycled oil video.

Here I have to say, every restaurant will cooperate with the company that recycles the oil, the restaurant used oil needs to be environmentally friendly recycling into diesel for secondary use, to ensure that absolutely no flow back to the table.

18:10, in the car, immediately turned around and rushed to Chongqing, the road is not far, but also to 8 hours, so in the car set up a temporary command group, immediately organized the company's core management, a detailed division of labor:

1) the establishment of the investigation team: responsible for going to the scene, to collect information, to ensure that the authenticity of the information, and then according to the real information Then, based on the real information, make the corresponding problem-solving program.

2) internal problem inspection team: all the stores of the company to carry out investigation, can not be out of the question

3) public relations team: the entire network and the media to pay attention to the whole, and strive to make the consumer can not misunderstand, the brand of the Tayu brand negative impact

4) functional docking team: with the relevant functional departments, effective communication, do not cause misunderstanding

5) copywriting team: all the information to organize, write the appropriate copy, so that the majority of consumers know the truth

18:55, the entire division of labor The first step is to make sure that you have a good understanding of the situation, and that you have a good idea of what you are getting into, and what you are getting into.

22 morning 9:00

Headquarters issued a statement: "Explain the situation, announced corrective measures, sincere apology"

To the hotel time is 4:00 am, the night of the tossing and turning Can not sleep, 7 o'clock team members have been discussed in the group, this time the number of likes of the jitterbug has been 600,000

9 o'clock, finally waited for the government departments to respond, Tayu did not recover the oil, a hanging heart, finally a little better, but still do not rest assured.

Doing catering for almost 20 years, the customer's word of mouth is the restaurant's "lifeline", food safety is the customer's most concerned about, we immediately issued a statement.

First of all, the results of the investigation, explaining the Tayu hot pot did not find stores using recycled oil, just delayed the recovery of waste oil time, resulting in oolong events, and attached to the previous treatment of waste oil Yiwu company's business license, and stores and the company signed a contract to deal with the waste oil photographic evidence.

Secondly, we also carried out a rapid rectification, including the timely cleanup of the stores involved in the waste oil, as well as with the local qualified waste oil disposal company to ensure that once a day, to ensure that once a day, to eliminate the food waste generated by secondary pollution.

Finally, we sincerely apologize for the negligence, and hope that the public will continue to monitor us and correct our deficiencies in the future.

In order not to let the incident fermentation, the misunderstanding deepened, we monitor public opinion in the various platforms to respond in a timely manner, the first time to tell our loyal fans, the ins and outs of this incident.

22nd 11:30 am

The local regulator made a public statement: "No gutter oil was found after the inspection, proving the 'innocence' of DAYU! "

After a night of panic, today at noon, finally lifted the clouds to see the sky.

After the involved stores where the Yongkang Market Supervision Bureau law enforcement officers, the Dayu hot pot store's back kitchen, food pantry storage and use of food oil and hot pot base for inspection, found that all the distribution for the head office, complete with the certificate and ticket, did not find the use of gutter oil and other illegal oils.

The Yongkang City Market Supervision Administration also issued a timely statement this morning, proving that there is no food safety problem in DAYU, and clearing DAYU's name.

After the government agency's disinformation content was issued, we also reasonably guided fans in the social media comment section to check the official description content to understand the truth of the matter.

" Practicing 20 years on thin ice,

Almost ruined by an oolong"

Doing catering for 20 years, starting a business for 13 years, experiencing catering The era of big waves, experienced the epidemic, but almost ruined by an oolong event, although the results have been clarified, but the brand is still caused by the damage and bad influence do not know when will be eliminated.

1, has been on the food safety issue "fear and trepidation", the establishment of the food safety team I personally head

From the beginning of the venture, food safety and product quality, is the most important thing to me, I will never allow this kind of event in the big Yu happened.

Therefore, we set up a food safety team at a very early stage, and I personally became the head of the team!

The food safety team will carry out scheduled spot checks on each store's ingredients, the time of purchase, and the time of use of the ingredients, and will visit the stores from time to time for screening, as well as equipping the stores with cameras to ensure food safety in the back kitchen.

After the epidemic also set up a special safety and security inspection team to control the safety and hygiene of the stores after the epidemic.

Even the daily towel and tool disinfection records we have to fill in the form to put the work into practice.

2, run 6000 kilometers just for good pepper, how will the gutter oil ruined the good taste

And in order to the quality of the superior and safe, I have been outside to look for high-quality raw materials, peppercorns is the essence of the hot pot, in order to the Dayu base flavor is more superior, I do not hesitate to run all over the country to look for a better peppercorns, which went out at the beginning of November, and has been running for ten consecutive days.

I am studying hotel management, Dayu is not my first hot pot, I opened a hot pot restaurant before, but failed, because there is no management experience. But I did not give up, in 2007 I took the pocket 2000 yuan to fight in Wuxi, starting from scratch, the creation of Tayu, from a small store development to more than a dozen outlets, I've been only 2000 yuan salary for several years in a row is the number, is to remind themselves not to forget the original intention.

I 13 years I created six sub-brands, Xiao Shu Niang, Dayu hot pot, spicy three crazy hot pot, fish and shrimp called, Jiu Long Po hot pot, Dayu family hot pot, each focusing on ingredients and flavor. In order to make the flavor authentic, I am "either looking for ingredients or on the way to look for ingredients", how could I use "waste oil" to put a "food safety" time bomb on the reputation that has been hard to accumulate over the past 13 years? "

This is the first time I've seen a time bomb in my life, and I've never seen one.

But the "24 hours of fear" that Dayu faced this time, also let me and my team in self-reflection, the delay in pulling the "waste oil" is really our fault, for the franchisee management negligence, we decided to stop all forms of franchising, and the future only to do direct operation! The company's goal is to provide the best possible service to its customers, and to make sure that they have the best possible service.

Professional Dining Network Summary:

Survived the most severe, the most difficult epidemic, I did not expect to be almost "food safety oolong event", in 24 hours, destroyed 13 years of hard work to build everything.

I've always believed that a thousand miles of dike is destroyed by an anthill, and the safety of the tongue has always been the red line of the food business.

My team and I are trying to do everything we can to ensure food safety, but still can not prevent the "fatal blow", the future, can only adhere to the direct management, heart, and then heart, control every link can be.

Tayu's purpose has always been customers and employees, only six years of uninterrupted queuing, we will continue as always, adhere to the concept of the customer first, fear of customers and employees, do a good job of quality, do a respected brand.