correctly understand the "helping the elderly" attribute of community canteens
In the domestic catering market, consumers, especially young people, are very surprised to sell them. Compared with the usual way of eating in class, this way of eating is affordable and convenient. However, for the elderly, the application of big data and artificial intelligence related technologies is unfamiliar, online ordering and other services are unfamiliar, and they are more inclined to the frugal consumption concept and refuse to go to market-oriented dining places with higher prices.
in this case, the community canteen with convenient location, cheap dishes, hygienic ingredients and standardized operation can certainly meet the needs of the elderly consumers to the greatest extent, and then become an important measure of supporting services for the elderly, especially community supporting services for the elderly. Especially during the epidemic period, community canteens can effectively avoid the behavior of self-employed vendors to drive up prices, and provide necessary living services for the old and weak groups who are inconvenient to live because of the epidemic.
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In fact, this kind of community canteen has been spread in many places in recent years, and its own characteristics of low price and homely dishes have already established a certain reputation among specific consumers; And its preferential measures for the elderly consumers highlight their own attributes based on old-age services.
Take measures to promote high-quality old-age care
By 2121, there will be 211 million elderly people over 65 in China, accounting for about 14.2% of the total population, and China has already entered a deeply aging society. How to improve social pension services and coordinate economic development and social responsibility has become a matter that the country and many market participants need to consider.
This time, the Ministry of Housing and Urban-Rural Development clearly proposed to build community convenience stores, vegetable shops and canteens in the relevant documents, largely to give play to the guiding role of policies and optimize the layout of supporting industries for the aged. It is necessary to protect the lives of vulnerable groups, especially the elderly, and provide convenient and diversified services. At the same time, it is necessary to compete with other market players and constantly optimize social pension facilities and services.
for the elderly themselves, especially for some high-net-worth groups and families, besides the basic guarantee provided by the policy, we can also do a good job in wealth planning through diversified asset allocation and investment tools such as insurance and trust, so as to ensure the quality of life of the elderly and realize the rational planning and orderly inheritance of personal and family wealth.