According to statistics, the employment rate of urban women in China has reached 70%, and the number of fashionable women aged 25-45 has reached 290 million. Young fashionable women with independent economic sources and stronger spending power are expected to become the "window" for the sustained growth of the consumer industry in the future. According to statistics, more than half of wives' income level is equal to or even higher than that of their spouses, while among married men, only 35.2% of husbands think that their economic income exceeds that of their wives, which means that women have strong decision-making power in household consumption.
Strong decision-making, three quarters of women control the purchase of family financial products, 27.3% women say they will "make their own decisions", and 4 1.2% women say they will make decisions with their husbands; Among men, 33.8% said they would listen to their wives, and another 40.6% said they would make decisions with their loved ones.
According to the big data report "Eating Power in the O2O Era" released on 20 16, 69.39% of catering consumption is contributed by women, and 60% of them are contributed by women aged 25-34, which indicates that more young women have become the main force of catering consumption. The report also shows that among the top 5% users, 68.5% are women and 3 1.5% are men.
In related surveys, women dominate about 75% of household consumption, including 85% of catering consumption, and 65% of women eat out more than five times a week. In the survey "Who has more say in the choice of restaurants", 64% of women have more say in the choice of reserved restaurants.
Women prefer drinks, afternoon tea and takeout.
In the big data survey of "Eating Power in the O2O Era", it is also shown that women's demand for afternoon tea far exceeds that of men, while the demand for supper is lower than that of men. It seems that most women pay more attention to quality of life and fitness than men.
There are significant differences in the daily diet structure of different groups of people.
The older you get, the healthier your diet will be. Men's ordering rate in the evening is higher than that of women, while women prefer afternoon tea.
20 17 "big data report on drinks" shows that the overall users of drinks are mainly women, accounting for 73%, young women are the main force of drinks consumption, and people under 30 account for 7 1%. Compared with men, women have higher average annual consumption frequency, but men have higher unit price. However, in the survey between women as a whole and the post-90s generation, the demand for milk tea and other drinks is obviously higher than that of women as a whole, and the demand for fast food, pasta and other formats is basically the same.
From the data, we can easily see that the demand of female consumers for drinks is very high, which may be the direct cause of the blowout phenomenon of new tea drinks such as hi-cha in recent years, and it also shows that it is a smart choice to please women in catering.