People eat for days, 1.4 billion Chinese "one day do not eat to starve," so the catering industry is still the most optimistic about the mass of entrepreneurial industry in 2006. In addition, the catering industry due to the lowest investment threshold, the strongest explosive force, has been very popular with entrepreneurs . Catering industry experts analyze the catering industry at this stage to do the most lucrative potential projects, when the breakfast store, casual drinks store and Chinese snack bar. Breakfast store and casual drinks store has the advantages of low profit, fast recovery, the average investment cost of 2-10 million yuan, the average net profit of 25% -35%, generally 6-9 months to recover the investment, so many entrepreneurs should first consider the choice.
Industry experts suggest that, at this stage, these two types of stores in the form of a single store has been less likely to achieve better results in a shorter period of time, and even in some particularly competitive locations has been less likely to survive, so entrepreneurs may wish to consider joining a well-known brand of entrepreneurship, but in the selection of a truly competitive franchise headquarters, be sure to be extra attentive.
In addition, with the gradual formation of urban construction in many parts of China in recent years, entrepreneurs in the business mindset to change the past to operate "passers-by" as the main thinking, and should be to cultivate "familiar customers, repeat customers", to create customer loyalty as the main.
Chinese local specialty snacks, has been favored. Another expert special recommendation: with the people around the improvement of living standards, compared to pot stickers, porridge and other traditional Chinese snacks, 2006 may rise coastal flavor "affordable seafood fried store". Affordable seafood fried store, each plate of seafood as long as the price of thirty or forty yuan, can be generally accepted by urban residents, it is said that business has boomed in some cities. But its relatively high opening costs, about 200,000 yuan or so, but if you can operate as a chain franchise, you can lower the price of seafood and reduce costs, and improve gross margins and increase profitability. Affordable seafood fried store, generally suitable for opening in the night market or more crowded mixed residential and commercial areas.
2: service diversification of the urban convenience store industry
With the steady development of China's economy and the accelerated pace of life, China's Shanghai, Beijing and Shenzhen and a few other developed metropolitan areas in the service diversification of the convenience store industry has been developing rapidly, and even some of the convenience store turnover has been as high as ten thousand yuan or more. But looking at China's entire convenience store industry, is still only in the take-off stage. All indications are that convenience stores with diversified services will be the center of gravity for the next phase of retail development in most parts of China.
According to foreign experience in the development of the convenience store industry, the basic condition for the development of the convenience store industry is that the regional per capita income reaches 3,000 U.S. dollars. At present, China's population of more than 5 million first-tier cities such as Shanghai, Beijing, Guangzhou, etc., as well as second-tier cities such as Shenzhen, Suzhou, Wuxi, Hangzhou, etc., per capita GDP has exceeded 3,000 U.S. dollars. That is to say, the above cities have a large-scale development of the convenience store environment, and the market space is very large.
The size of the convenience store industry is far from saturated in China. Take the economically developed city of Beijing as an example: from the law of convenience store development, every 3,000 people need a convenience store. With a population of 8 million in the urban area of Beijing, Beijing needs at least 2,000 convenience stores, and according to the Beijing Municipal Commission of Commerce, there are only more than 300 convenience stores in Beijing, and there is still a lot of room for the development of convenience stores.
The important difference between a modern convenience store and a traditional convenience store or a small store is the diversification of its services. Industry sources suggest that: in the current situation of fierce competition in the overall commercial retail industry, the traditional convenience stores or daily miscellaneous stores rely only on the sale of goods has not been able to achieve "different competition" advantage, so entrepreneurs should be in their own stores to expand their service functions. For example, the world-renowned convenience store "7-11", over the years, according to customer requirements continue to supplement the content of the service, the use of its store network, the expansion of the convenience store, including courier, deposit and withdrawal of funds, fax, utility bills, booking tickets and plane tickets, film and other related to the development of a number of 24-hour The company's business is a convenient service for the public.
3: drugstores and health food stores and other health services
With the Chinese people's level of knowledge and income level at the same time to improve, we are more and more concerned about the concept of health, so with people's health is closely related to the drugstores and health food stores, is a good prospect of entrepreneurial direction.
From the point of view of the investment threshold, the investment threshold of the integrated drugstore or traditional Chinese medicine store, on average, is more than 500,000 yuan, the gross profit is about 35%, the payback period is longer, suitable for the capital of the entrepreneurs of the more adequate long-term development.
The health food store is divided into a natural health drink store and a health food catering store that emphasizes on health maintenance and therapeutic diet, and the latter has a higher cost of opening a store, which averages about 400,000-600,000 yuan. The health drink store investment barrier is relatively low, the average cost of store about 10-15 million yuan, not only easier to enter the industry, and the current gross profit can be as high as 60%, once the success of the concept of health industry will be the fastest way to make money.
4: processing, wholesale and retail apparel industry
Clothing and textile is annually for China to provide more than 9% of GDP and more than 25% of foreign exchange earnings of a pillar industry, China's textile and clothing exports accounted for the world's total textile and apparel exports of 1/5. "Buddha rely on the gold, people rely on the clothes," the Chinese "love of beauty" today. The Chinese people "love the heart of all people have", so the clothing industry in cities across the country contains a huge business opportunities.
Take the children's clothing market as an example. According to statistics, China currently has 380 million children aged 0 to 16 years old, the annual consumer demand for children's clothing in about 800 million pieces. Authoritative organizations predict that in the next few years, China's children's clothing market will continue to grow at a rate of about 8% per year, is one of China's most growth-oriented market.
From the point of view of personal investment and entrepreneurship, in the apparel industry entrepreneurship, one can do apparel processing factory or studio, clothing processing. The most critical point is that the design must be able to keep up with the trend, otherwise it will not be very competitive. Secondly, you can do the marketing of clothing, wholesale or retail.
For entrepreneurs with little money, opening a retail clothing store to complete the accumulation of raw capital is the first step towards success. And there is a certain amount of money entrepreneurs, you can open a small sales company to do the clothing manufacturer's sales agent, or into the wholesale clothing market.
Investment in wholesale clothing market stalls have the following advantages: 1. Wholesale market stalls are fixed, eliminating the need for entrepreneurs to invest in the renovation; 2. Clothing stalls are gathered, rich sources of customers, but also easy to learn from other stalls on the counterparts of the experience, to summarize the lessons. But competition is bound to exist, so sales pressure is also the biggest difficulty in the wholesale market investment stalls.
5: Makeup care, slimming and weight loss beauty industry
In the past, most of the men want to start their own business, but from the recent survey to join the entrepreneurial exhibition found that the proportion of women and men who want to start their own business has jumped to 1:1. women's willingness to start their own business, in addition to other factors, but also because in recent years a lot of women have seen the "make-up care", "slimming", and "slimming". "and" slimming beauty "and other business opportunities specifically for their same sex of the money.
There is a lot of money to be made in the "beauty industry" for women. Grocery shopping may be for a couple of dollars to calculate the women, in order to make themselves more beautiful, is to spend money without mercy, especially in recent years, make-up care, slimming beauty and other concepts continue to be through the mass media campaign, almost provoked every woman's desire to love the nature of the United States, but also pulled the rise of women's beauty industry.
According to industry association statistics, China's current beauty industry market of about 300 billion yuan per year, the beauty of the economy at an average annual rate of 15% incremental growth, incremental growth rate far exceeded the GDP growth rate.
High profits, a huge market and every year there are uncountable beauty new products, high-tech care instruments, high-tech slimming equipment, etc., for the beauty industry has brought enormous business opportunities. The annual report of China's beauty economy points out that China's "beauty economy" is becoming the "fifth largest consumption hotspot" for Chinese residents after real estate, automobiles, electronic communications, and tourism.
(a) beauty salons based on makeup care
With the improvement of women's economic capacity and the renewal of consumer attitudes, a variety of new makeup care concepts are changing the lives of Chinese women every day, skin rejuvenation, nail care, head treatment, SPA, Sherbin ...... and other new terms to attract many female consumers to try boldly. The consumer boldly try.
According to industry insiders, in the past, there were two or three beauticians, two or three beauty beds, and at most a few tens of thousands of dollars in investment, you can run a beauty salon that focuses on make-up care; however, nowadays, with the development of the beauty industry, it is necessary to invest in a competitive make-up care-based commercial-grade salon that requires an average of 600,000-900,000 yuan, and its threshold of entry has been raised significantly. However, due to its high profit return, if the business is on track, the investment can generally be recovered within two years.
(B) to thin beauty salons
At present, the number of domestic demand for slimming and weight loss, is still rising. According to the survey, there are up to 70% of women, unsatisfied with their own body. Therefore, the slimming beauty industry has great business opportunities.
With the development of society, the slimming beauty industry is no longer limited to the simple face, body beautification, in order to compete in the market invincible, to help women all-round physical and mental enhancement of the beauty industry is the development trend, so entrepreneurs in addition to the full application of high-tech equipment and natural nutrients in the store, should also be combined with the SPA and beauty seminars, which will be the slimming of the beauty industry in the future operation of the focus. This will be the future focus of the slimming and beauty industry. Generally speaking, at present, a more standardized slimming beauty salon investment cost of about 30-50 million yuan, its gross profit is high, normal operation within one and a half years after the investment can be recovered.
6: specialty stores in the form of baby supplies industry
Infant supplies market in the end how big? According to the statistical bulletin released by the fifth census, mainland China has 16 million newborn babies every year, and about 69 million infants and young children aged 0 to 3 years old, of which the number of infants and young children aged 0 to 3 years old in the city is more than 10 million, equivalent to the total population of Australia.
From the market data analysis: China's urban newborn baby supplies for the average family monthly consumption of 900 yuan. Coupled with the vast majority of rural towns and cities in the consumption of infants and young children, mainland China's baby supplies market will be more than 100 billion yuan per year market size.
A family has only one child, the child is the axis of family consumption, and parents in the choice of clothing, toys and other commodities for infants and young children, pay special attention to the safety of goods, education and personalization, which makes parents naturally focus on the baby supplies stores or counters in large shopping malls. Therefore, some of the good quality, affordable brand children's products in the form of specialty stores, will become the mainstream of the future baby products market.
At present, the starting point for investment in domestic brand baby supplies stores has been higher, generally should be in the 15-25 million or so. But because of the brand franchise business form, the quality of goods can be strictly guaranteed, and more lucrative.
But entrepreneurs must pay attention to: brand baby products stores in the product price is high, vulnerable to regional consumption level restrictions, so in the site selection should be particularly careful, generally should be selected in the high-grade or mature community neighborhoods.
7: Early Childhood Education Industry
More than half of urban Chinese families, the child's monthly expenses accounted for more than 20% of the family's total income, 44% of the families used to raise children each month in the cost of 500 yuan to 1,000 yuan.
Take Beijing as an example: for a family with a monthly income of 1,500 RMB, the monthly spending on children is 532 RMB; for a family with a monthly income of 5,000 RMB, the monthly spending on children is 1,135 RMB. If 30% of each child's monthly consumption for education consumption, Beijing, a city of children's early childhood education market is up to tens of billions of dollars a year.
The desire to be a dragon is the general mentality of Chinese parents, in order to children to excel, many parents believe that "spend more energy and money are worth it". Therefore, children's early education is a new wave of the country, have set up art classes, dance classes, piano classes, business is very prosperous.
Investment in children's early education institutions doorstep, an average of about 10-20 million yuan, the site is more suitable for the Children's Palace, children's amusement parks and schools nearby. Choose to familiarize themselves with children's psychology, have some practical experience in the teacher, is the key to victory in this industry competition. However, as long as the business is on track, the future source of students do not have to worry about, 1 year and a half can completely recover the investment.
8: Adult on-the-job education industry
With the intensification of competition in the market and the increase in the number of unemployed college graduates, more and more working people feel the pressure of the unprecedented. In order to find or keep a good job or a good salary, more and more Chinese adults are joining in on-the-job education, and the adult education industry, such as weekend training courses and night school "recharging classes", is growing.
Adult education can be divided into two concepts: one is the remedial classes for office workers to develop a second specialty, such as English, computer knowledge, or entrepreneurial knowledge; and the other is the refresher classes for adults' personal interests, such as flower arranging and ballroom dancing classes, which are held on weekends.
The former is currently a larger business opportunity, with an average investment threshold of 100,000 yuan, and is more suitable for business districts such as office business districts. The teacher is the key to success, as long as the word of mouth, the business will be endless.
9: supplies and services for the elderly
At present, China's market demand for supplies and services for the elderly for 600 billion yuan per year, but the current annual products and services for the elderly is less than 100 billion yuan, a huge gap between supply and demand for the elderly industry, "unlimited business opportunities.
According to international standards, the elderly population over 60 years old reached 10%, 65 years old reached 7% of the elderly population that is entering the aging society, China has entered the aging society in 1999. At present, China has become the world's largest number of elderly people in the country, the elderly population over 60 years old reached 140 million, accounting for 11% of the total population.
At the same time, China's elderly people's spending power is quite considerable. According to the survey, at present, China's urban population aged 60 to 65 years old about 45% of the elderly population is still employed; and 42.8% of the urban elderly people have deposits, in addition to the pension alone will increase to 838.3 billion yuan in 2010, the elderly consumer market should be a reality of the existence of a huge market.
At present, China's elderly goods and services industry has just begun, involving pension institutions, health care products, tourism, real estate and other areas, in all aspects of the special products and services are still in need of development.
10: automotive after-sales service industry
The automotive after-sales service market refers to the consumer from the date of purchase of the car to a number of years after the end of the date of the end of the car, during the period of a number of years in the car on the car of all the expenses triggered by the business opportunities, known as the automotive after-market. Experts predict that the automobile industry will remain one of the pillar industries of China's national economic development for the next 20 years or so, and will maintain a high development rate. Although the profit of vehicle sales will show a downward trend, but the after-sales service market related to automobiles will be a rising momentum.
Many entrepreneurs believe that automotive services, must be a huge investment. In fact, the capital starting point of the automotive service industry is not as unattainable as imagined, independent investment in an automotive service business, start-up capital between 10-50 million yuan are available.
It is also understood that China's automotive beauty care chain enterprises such as Chinep, its franchise investment requirements of the least basic store, start-up capital of about 70,000; the highest investment requirements of the flagship store, start-up capital of about 800,000 yuan. If the operation of the law, generally 1 year or so can recover the investment, the rate of return is very high.
According to industry forecasts, by 2010, China's automotive aftermarket will reach 190 billion yuan, second only to Japan in Asia. The huge market potential of the automotive beauty industry can be seen.