7 planning schemes for Valentine's Day activities in restaurants

How to write the planning scheme for Valentine's Day activities in restaurants? February 4th is Valentine's Day in the West. Because Chinese people cherish folk festivals and western culture more and more, and businesses make great publicity and hype every year, Valentine's Day has become one of the festivals that couples must pass. Next, I'll bring you a plan for Valentine's Day activities in the restaurant. I hope you will like it.

Valentine's Day event planning for restaurants 1

1. Purpose of the event plan

Enhance the popularity and brand image of the yoga studio

2. Theme of the event plan

Theme 1: "Suddenly meet a more beautiful you" as the theme

The theme concept of this event is based on "breaking traditional life and creating romantic surprises". It caters to the white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting a More Beautiful You" is drawn up. First, the basic elements such as the background and time of the activity are literally pointed out. Second, the title that meets the psychological desire of the target group is used as a gimmick, so as to achieve the purpose of attracting consumers' attention, which is smooth, cultural and conducive to communication.

theme 2: "romantic aftertaste year" as the theme

iii. activity plan strategy

according to the marketing background of Qixi Festival, we will target the middle and high-end people aged 21-41; When they enter the yoga studio, they not only hope to exercise enough, but also pay attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is exercise useful? Does the yoga studio have a style? Is it fun? Is there any discount? What spiritual benefits did it bring to them?

iv. Activity time

21__ years x. X-day

5. The venue of the event is tentatively set in the yoga studio

6. Positioning and tonality of the event

1. Positioning: A Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting at middle and high-end consumers aged 21-41.

2. Tonality: style, culture and fashion are extensive

7. Activity form

X. X day-X. If the daily consumption reaches _ _ _ amount, rebate vouchers → prolong the hot-selling cycle of the yoga studio with intuitive profit-making promotion.

x。 The theme activity of Qixi Night on X Day → set off the audience, create news topics and expand popularity.

VIII. Activity Contents

A three-day theme marketing activity of "Suddenly Meet You More Beautiful" was held with the theme activity of Tanabata Day as the main line, supplemented by the early coupon rebate promotion, aiming at X. On the day of X, a single dating party of "Suddenly Meeting You" and a couple dating party of "Romance Year" were held.

Singles aged 21-41-"Suddenly Meet You More Beautiful" large-scale singles dating party:

All singles can attend 8. 16 _ _ The city's large-scale single dating party held by catering hotel provides the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities. Restaurant Valentine's Day Activity Planning Chapter 2

Activity Purpose:

Take advantage of Valentine's Day to promote brand awareness, establish corporate image and promote jewelry sales by launching special offers and live theme shows for different groups of people.

theme of the event:

Destined to be a gold student, accompanied by _ _

Event time:

February 4, _ _ _

Event location:

__ mall business store _ _ gold shop counter

Event content:

I. Promotion activities

Offer a discount package for women who are about to have a wedding. If you buy "Sanjin" jewelry in _ _ Gold Store, you can get a coupon for _ _ wedding photos (the lowest discount is guaranteed). If you take wedding photos in _ _, you can get a coupon for _ _ Gold Store with the lowest discount, so as to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

If you buy gold for 1999 yuan during the activity, you will get a pair of sterling silver jewelry or some roses.

note: it is necessary for the _ _ clerk to register. You need to contact the flower shop in advance to buy roses.

3. Get a card for free

Customers who visit the _ _ gold shop on Valentine's Day can get a membership card for free and enjoy corresponding discounts. (You can get a 61-71% discount on buying diamonds on the same day)

4. Parent-child plan

Put a number of plush toys that children like in the children's silver jewelry area, and you can get one for free if you buy 999 yuan of gold, or you can buy 211 yuan for children's silver jewelry and add 1 yuan to get it.

II. On-site activities

Time: February 13-February 14

1. Gold underwear show

3-4 models wear gold underwear of _ _ gold shop and show it in the shopping mall. (the location of the runway is waiting for the approval of the shopping mall)

2. Body painting

The body painting design by the advertising company should be in line with the Valentine's Day theme and the image of the _ _ gold shop as a whole.

3. Interactive program

The emcee of the advertising company will host the live interactive program, which can design fresh games to attract customers, and the winner will get a small Valentine's Day gift from the _ _ gold shop, and at the same time, the emcee will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky papers, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Event site layout:

1. The showcase is decorated with romantic magic colored yarn, and high-grade romantic balls and colored ribbons are hung.

2. Put a heart-shaped happiness door at the small cross in front of the booth so that the guests can feel a warm atmosphere as soon as they enter the booth.

3, high-quality small speakers, do not occupy space, the sound is shocking.

Budget:

Happiness Gate: RMB 111/piece __2 =211 yuan

Magic colored yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (calculated according to actual quantity)

Ribbon: RMB 15/piece (calculated according to actual quantity)

Starting from February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

second, distribute publicity pages. The contents included in the leaflet include: _ _ Valentine's Day promotions in the gold shop, the display of gold underwear on that day, and on-site prize-winning interaction. From February 5 th, leaflets were distributed in major shopping malls and places with high traffic.

third, online publicity. Publish relevant information on free websites such as _ _.

fourth, media participation. On the day of the event, media reporters with large subscriptions such as _ _ were invited to write press releases to expand the visibility and influence of the event.

Pre-preparation:

First, gold underwear show. After the approval of the shopping mall, contact the headquarters to apply for props and contact the advertising company to make an appointment for models.

second, determine the preferential items. After updating the goods, formulate the specific content of Valentine's Day offers and the specific content of cooperative merchants' offers.

third, the advertising company submits the interactive program and hosts the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to add publicity to the brand of _ _ in the interactive program, such as the host introducing the history of _ _, and ask the audience to answer, and those who answer correctly will get a small gift)

Fourth, small gifts. Printed envelopes or gift boxes and other packaging, it is recommended to install cooperative business coupons, _ _ coupons or membership cards, small gifts and so on. (small gifts need to be ordered online)

5. Write a copy of the leaflet and submit it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.

VI. Prepare the required props. In addition to the audio equipment provided by the advertising company, the company needs to prepare: blackboard, adhesive paper, multicolored fountain pens, gift boxes, roses, cameras, registers and so on.

7. The lottery tickets required for on-site lottery should be printed in advance.

VIII. Security issues. The clerk appointed by _ _ Gold Store is mainly responsible for the safety of gold jewelry, and needs the assistance of mall security.

activity effect estimation:

first, enhance brand awareness. Through programs such as the Golden Underwear Show, we will expand the popularity and reputation of _ _ Gold Store in _ _, let the people fully understand the long history and exquisite skills of _ _ Gold Store, and lay a solid foundation for future promotion.

second, establish an alliance with cooperative merchants. Wedding photography related to jewelry gold will establish a good cooperative relationship with _ _ gold shop through this activity, and create a win-win situation of enjoying customer resources for a long time.

third, promote sales. Through preferential activities and free cards, we can attract a group of tourists, and we can also establish a member recommendation system. For example, if friends are introduced to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models. Restaurant Valentine's Day activity planning plan 3

I. Promotion purpose

Valentine's Day originated from western countries, and now it has been accepted and recognized by Chinese people and is almost crazy. Through the theme of "Valentine's Day", we will firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.

vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.

second, the promotion time is

__ _ _ _ _ _ _ _ (Valentine's Day)

third, the promotion schedule is

__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (12 days)

each store should do a good job in creative display and highlight key displays of goods to ensure the sales of holiday goods.

1. Special sale of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.

2. Theme display: _ _ _ _ _ _ _ _ _ _ _

Each store will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there is no kitchen window, it can display a conspicuous position.

Requirements:

Valentine's Day theme display, with exquisite jewelry in the store as the main display object

Each store must pack at least 11 copies of "jewelry sets" for theme display

VI. Promotion time of "affectionate headdress bouquet"

Date: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

1.

2. Make the price table of "Bouquets of Affectionate Headdress"

Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.

3, free delivery service, jewelry is required to exceed 111 yuan, and the delivery range is not more than 2 kilometers.

VII. Promotion:

1. Balloons for lovers

Make 111-211 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts in stores (arranged by stores themselves).

cost: 1,155 yuan/set.

2. Gift of membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: _ _ _ _ _ _ _)

Pay attention to the registration of membership card information.

VIII. Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, dm delivery, etc.

9. Store layout

1. Prepare enough gifts for love announcement.

Handwritten poster with fine art pen at the entrance of the store (including the specific content of preferential policies)

A colorful banner: The content is "Show love in a proper way! Price reduction storm is justified "

Buy or rent heart-shaped balloons for storefront decoration

2. Hygiene inside and outside the counter and storefront: to be neat, the windows and doors must be clean and spotless.

3. It's still important to mention here that the service quality must be effectively improved.

X. Joint operation

A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.

if you buy _ _ yuan flowers, give a' jewelry' or membership card provided by _ _.

buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop. Restaurant Valentine's Day activity planning plan 4

1. Theme:

Romantic Valentine's Day, Singles' Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to make efforts to find fate.

2. Target market positioning:

High-paid class and senior white-collar workers who are still single, and then further promote them to the middle class of society

3. Campaign slogan:

Valentine's Day today, bid farewell to bachelors.

IV. Specific activities:

February 13:

1. The participant checked into the hotel in the morning and brought a bachelor ring made exclusively by the hotel to represent him to participate in this activity, which also sent a signal that he was single and looking for feelings.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed match between men and women.

3. Before dinner, couples can get to know each other freely. Recreation places can be hotel cafes, recreation centers or cinemas.

4. A night masquerade ball is held in the hotel bar. At the same time, a buffet is also provided. Participants are dressed up and enter with a single ring. Those with talents can take this opportunity to SHOW off on stage, and they can also pay attention to themselves and find their own partners silently. At the same time, it is also a good opportunity for men and women who are successful in speed dating to get to know each other better.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and at the same time, the hotel will cooperate to light fireworks. The perfect day ended smoothly.

February 14:

1. Entertainment activities will continue in the morning. There are two competitions, "King of K Songs" and "Running with His Girlfriend on His Back". The winners can get a free one-night hotel room provided by the hotel, and the room standard is chosen by the winners.

2. Lunch is a simple buffet, which allows participants to continue to ignite their love in a simple atmosphere.

3. After lunch, boys choose girls and finish.