It's very popular now, and what beats you in the future may have nothing to do with your industry! The impact of the internet has led to the closure of many physical stores!
Rising labor costs, rising rents with housing prices, and the collapse of the real economy by e-commerce platforms such as Taobao, JD.COM and Pinduoduo are all the burdens of shopkeepers. Some stores spit out that they have invested hundreds of thousands and worked hard for a year just to help landlords and employees.
Is it really hard to be a physical store?
Let's take a look at Haidilao first.
Hot pot Haidilao 2065438+was listed on the Hong Kong Stock Exchange in September 2008. After listing, Haidilao made great strides, hitting a record high of 3.8 1 HK$ per share, and its market value once again exceeded HK$ 200 billion.
Many people have been to Haidilao to eat hot pot, and the per capita consumption is about 120 yuan. In China catering industry, this price belongs to the middle and high grade. Every weekend, there are people waiting for meals at the entrance of Haidilao, and there are no customers at all. Many people would rather wait in line for two hours to eat Haidilao hot pot than go to the restaurant next door.
The profit of Haidilao is also considerable. The performance report of Haidilao 20 19 in the first half of the year shows that Haidilao's revenue in the first half of the year was1169.5 billion yuan, up 59.3% year-on-year. The net profit was 965,438+065,438+0 billion yuan, a year-on-year increase of 465,438+0%.
Cooking was once considered as dirty work and earning some hard money, but after reading the data of Haidilao, do you still think so?
There are not one or two physical store chains that live well like Haidilao. They are famous products that focus on small commodities and daily necessities, and they are also hometown chickens that have sprung up in the Chinese fast food industry in the last two years. They are not internet companies or online shopping platforms. They all run well.
Ma Yun once said at the Zheshang Conference: It's not that the physical store is dying, but that your entity is dying. Whether the economic situation is good or bad has nothing to do with you. In any era, there are times when the economy is bad, and there are people who succeed in any era.
Ma Yun said a lot of inspirational chicken soup, but this sentence really makes sense.
With the development of society and the progress of the times, businessmen should keep pace with the times, walk at the forefront of the trend and perceive the power of change. If you stick to tradition, do a business model for ten or twenty years, without optimization iteration, or even refuse to change and cooperate, then your business will definitely not do well. It's better to go to work, get some dead wages, take no hurry and take no risks.
No one can wait for a pie to fall from the sky without "moving", and no one "goes the wrong way". No matter what kind of society, it is important to keep pace with the times and embrace change, which reflects the pattern and vision of a boss.
Not every business owner can open hundreds of chains, which is not only related to the pattern and vision, but also related to the opportunities of the times. But every boss must embrace trends and changes. Only in this way can your physical store live well.
What is the biggest trend of ordinary physical stores at present?
Digitalization is the general trend. For all enterprises, they also need to operate in a smarter way through the power of digitalization in order to stay ahead.
In the future, businesses will compete for consumers after 90 s and 00 s. Happy people in this era are born with no shortage of materials and products. They need a kind of "care", so the future of physical stores is bright.
Physical stores carry not only goods and sales, but also services. How do you connect with consumers through various Internet tools and even form a sticky community? This needs to be considered.
What kind of physical store is more suitable for modern society? The first core is that the goods are good, the dishes sold should be delicious, selling groceries should be close to the needs of people around, and clothes sellers should keep up with fashion; The second is to have an independent personality, and the traditional mode of operating stores has no way out; Third, it is necessary to build scenes and establish connections with all aspects of consumers, so that users can experience excellent services.
Snails can provide businesses with more categories and all-round services than expected. Most of customers' needs can be met in snails, and customers are of course willing to stay online for repeated consumption.