One: The most important job of choosing a site to open a shop is to choose a site. Everyone who does business understands the truth that "one step is not as good as three cities". If you choose the wrong location, even the best goods can't be sold. If you choose the right location, garbage can fetch a good price. So we must focus on the location, whether it is clothing or catering (limited to my experience, the following is about the location of clothing stores). 1) Pay attention to getting together in business. Whether a facade is good or not depends first on what the surrounding facades are selling. How can you sell clothes if you are surrounded by home appliances? Therefore, the surrounding facades must operate similar products, so as to gather popularity and increase sales. 2) Generally, there are both traditional business districts and some new shops for rent. Traditional business districts are popular, but the cost is high, while new stores are not popular, but the cost is low. Besides, you can't rent (buy) these facades if you want. We must always pay attention to it and compare it repeatedly in order to find a more suitable store. 3) When I first opened the store, my suggestion was that the area should not be too big, just 20 or 30 square meters. Why? Because of the large area and high cost, the biggest headache is that novices are inexperienced and have little money, so they dare not buy too many goods. There may not be enough goods, and opening a big store will be empty, which will affect sales. In a few years, I have rich experience, sufficient funds and stable supply, and it is not too late to open a big store again. Two: after sorting out the goods and basically determining the location of the store, consider what kind of products to make, such as fashionable women's wear, footwear products, sportswear and so on. Some friends consider what products to make before opening a store, and then choose a store after determining the products. I don't think this is a good idea. The reason is simple: now it is a buyer's market, and the scarce resources are storefronts, not commodities. Therefore, we must first solve the supply of scarce resources. As for what products to make, it's actually too easy. High, medium and low-end brands and brands of various styles in the clothing industry are engaged in chain operation. Therefore, joining is very easy. There are roughly two ways to organize goods. One way is to join a brand and open a store/counter of this brand. This brand usually holds new product ordering meetings at least twice a year. You just need to attend this order meeting and order the style you want. The other is to buy goods in the market by yourself. The first way is that people are more relaxed and not tired. The second way is just the opposite. Both methods have advantages and disadvantages. Personally, I prefer the second way. 1) At present, brands are mixed. Well-known brands may already have local stores. If you open them again, there will be vicious competition. But if there is no well-known brand, I don't know its strength, whether there is follow-up advertising support, and whether the product positioning is suitable for the local market. Dare you open it? For a simple example, Li Ning, a sports brand, should be relatively loud, but if it opens a chain store in a southern city, the benefits in a northern city will definitely be bad, because Li Ning is recognized by northerners and not by southerners. Li Ning also advertises more in the north and less in the south. 2) By purchasing in the first way, many brands will arrange accommodation and meals for free in three-and four-star hotels, and even reimburse round-trip travel expenses. However, the unit price of the product will be high because the wool is on the sheep, which is not negotiable. Maybe someone will say, I won't buy it if it's expensive. Yes, you don't have to buy it, but what do you sell in your store? The contract has stated that you can't sell goods of other brands. Even if you secretly sell goods of other brands, consumers will not buy them, because the decoration design of this store is made according to this brand. For example, there are Anta products in Li Ning's store. Do you feel strange as a consumer? Do you doubt the authenticity of this store? 3) Take the first method, even if it is successful, the profit can't be very high, because the brand has actually calculated the profit, leaving you only a small part, but 90% of the risks are yours. 4) Being a specialty store of a certain brand, after several months of operation, it is found that this brand is not suitable for the local market, and the transformation cost will be high. First of all, the first purchase amount is generally not less than 200,000 yuan. These goods can't be returned basically, and they can only be partially exchanged at most, so it is very difficult to deal with these goods. Second, the store has already opened, and the monthly expenses will occur. It is too slow to reintroduce a brand, and the cost during this period is extremely high. Third, even if you organize a batch of marketable products from the market, it is not convenient to sell them in our shop due to the limitation of decoration. 5) It will be hard for people to go to the market to buy things, and they don't know where to buy them at first. Many brands will use this as a selling point when promoting their joining. However, since you want to open your own shop, you must pass this hurdle. It's not business to rely on others to deliver everything. What's more, it's not too difficult to purchase now. You can buy it in the wholesale market or go directly to the factory to find it. 6) You can explore the consumption situation of local consumers by purchasing goods yourself, such as price level and consumption style, so that even if the first or second purchase is not allowed, you can make targeted adjustments and reorganize the future supply. But if you open a specialty store, it is likely that there will be "no goods you want, many goods you don't want". Because brand designers can't design for your customers. 7) If you want to travel all over the country to purchase your own goods, you will have a lot of travel expenses. Some people may feel distressed, but they are reluctant to let their children fight wolves. If they refuse to pay the money, then don't do business, not to mention traveling all over the country is actually a tour. Three: store management When the store is opened, it is necessary to do a good job of on-site management. A friend of mine runs a shop. In order to save money, he didn't hire a clerk, but let his wife (in her forties) be a clerk. Another friend, in order to save worry, hired a clerk, and basically ignored the rest. In both cases, it is unacceptable. Shop management seems simple, but there is a lot of knowledge, and it is necessary to hire experienced shop assistants. But I can't be the shopkeeper who cuts myself. At least in the first three months of opening the store, I will personally participate in the sales. 1) You can know the advantages and disadvantages of the product and prepare for the next purchase. 2) You can meet a group of old customers. 3) You can really understand the working ability and working attitude of shop assistants. 4) Some loopholes can be plugged. Because now sales often give gifts at a discount, how much discount will the clerk give when he is away? I don't know, did the clerk give the gift to the customer? I don't know. Four: mentality Finally, let's talk about the mentality that a shop should have. 1) Don't rush to make money. The competition is fierce now. If you could make money easily, others would have opened a shop long ago. It's not your turn at all At least I will open a shop before you:) In the first half of the year, it is enough to keep the expenses. In the past six months, I have just been studying, groping and accumulating strength. After half a year, I will consider making money. 2) Treat customers who only try on but don't buy with gratitude. Shoppers always hope that customers will pay for it after trying it on. If the customer tries it on several times and finally doesn't buy it, it will be very annoying and the attitude will be obviously poor. This mentality is very short-sighted. Be sure to remember: customers take the time to walk into your store to try it on, which has given you great face, especially in new stores. Because the customers of a store try it on, whether they buy it or not, it brings popularity to this store, and people passing by will take a second look. Business is so strange. If a shop is not popular, people passing by will not come in. The more popular a store is, the easier it is to attract customers. It may be curiosity or conformity. I think there are many people in this shop. It must be because there are some good things in this shop. Let me tell you a little trick: if a customer wants to try it on when business is slow in the store, in addition to warm service, he should also try to extend the time for the customer to try it on, such as moving a chair for the customer to sit on, or pouring a glass of water, or moving slowly when taking clothes/shoes, or trying a large size to try a small size, and trying a small size to try a medium size. If you can try it on for ten minutes, you will never try it on for nine minutes, let alone try it all at once. Of course, everything is based on customer satisfaction. The reason is simple: when customers try it on, they model for you for free. Since you are a model, the longer the better.