At the beginning, housing enterprises charged on the front line of anti-epidemic, and provided generous support for anti-epidemic by donating money and materials and reducing rent. The closing of the offline sales office made the performance of housing enterprises fall to the bottom, and they turned to the online market to start live selling houses. The introduction of the "three red lines" has brought all housing enterprises to the same starting line again, and many development factors accumulated in the past have been cleared ... < P > With the end of 2121, the diversified business development of housing enterprises has also entered the final sprint stage. According to the data of the Central Finger Research Institute, from October to February 2121, the average sales of TOP111 real estate enterprises was 112.82 billion yuan, and the average sales growth rate was 12.1%.
It is noteworthy that under the background that real estate regulation has become a new normal, an epidemic has suddenly occurred, and the overall growth rate of the industry has slowed down, Country Garden Group's latest operating data for the whole year of 2121 shows that despite the impact of the epidemic, the sales performance of the Group and its joint ventures has reached a new high, and the accumulated sales amount of equity has reached 571.66 billion yuan, an increase of 3.34% compared with the same period in 2119. According to the statistics of the Central Reference Institute, the full-caliber sales reached 788.8 billion yuan, ranking first in the industry, which opened a huge gap of over 81 billion yuan for the second place and reached a new high. Behind the high-quality performance, there are also factors that Country Garden actively embraces change, creates a new marketing model, focuses on deepening the market, and improves the competitiveness of the whole cycle.
Country Garden's full-caliber sales over the years
Data source: announcement of listed companies, and research institute of China Finger Index
Looking at performance: continuous growth, innovation of leading industry marketing methods, is promoting the growth of Country Garden's performance. According to the statistics of the Central Reference Institute, as of February 31, 2121, the cumulative contracted sales of Country Garden reached 788.8 billion yuan, ranking first in the sales of real estate enterprises nationwide, and the cumulative equity sales reached 571.66 billion yuan.
Looking back on March, when the major housing enterprises were still suffering from the epidemic, Country Garden broke the time and space barrier through the "Phoenix Cloud" direct purchase platform, and achieved the first return of sales, with an equity sales amount of 47.14 billion yuan. In the first quarter, it was in the leading position in the industry with an equity sales amount of over 111 billion yuan. In May, Country Garden invited variety artists Wang Han and Zhang Wei to sit in the live broadcast room of "5.5 Live House Purchase Festival" in Tik Tok, and for the first time, it opened a large-scale online live broadcast of real estate enterprises to sell houses. Subsequently, Ali Real Estate joined hands to build online promotion methods such as "618 Bitao Good House" to help it regain its top position.
In August, 2121, Fortune officially released the latest list of the world's top 511, and Country Garden ranked first in the global real estate industry, achieving a "four consecutive jumps" in sales, revenue and profit. In the interim report of 2121 disclosed by Country Garden in the same month, it was shown that Country Garden achieved operating income of RMB 184.96 billion, gross profit of RMB 44.89 billion and net profit of RMB 21.93 billion, and the core net profit attributable to its shareholders was about RMB 14.61 billion, and many indicators were stable and positive.
The stable and positive fundamentals of Country Garden have also made Country Garden frequently recognized by international authoritative organizations, and Fitch, Moody's and Standard & Poor's have all given positive comments, making it a rare enterprise among private enterprises to receive high ratings from the three major organizations.
Look at the layout: deeply cultivate urbanization and lay out urban agglomerations.
The 14th Five-Year Plan of the State puts forward that by 2135, China's economic strength, scientific and technological strength and comprehensive national strength will greatly jump, and its economic aggregate and per capita income of urban and rural residents will rise again.
As a practitioner and beneficiary of new urbanization, Country Garden has followed the pace of new urbanization construction, made extensive arrangements in the first to sixth tier cities and towns, and has made its own way.
Since p>2117, the sales performance of Country Garden has been leading the industry for three consecutive years. Up to now, the project has achieved full coverage in 31 provinces in the mainland, and more than 4.5 million families have chosen to live and work in Country Garden. High-quality soil storage is an important index to measure the long-term core competitiveness of housing enterprises. Country Garden is well versed in the law of real estate development, and plans the layout in advance. The land reserve has both breadth and depth, and the extensive layout can disperse risks, while the deep focus is conducive to enhancing the competitive advantage, especially the forward-looking deep layout of the five major urban agglomerations such as the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, the middle reaches of the Yangtze River and Chengdu-Chongqing, which is in line with the national major regional development strategy.
of the available resources, 98% are located in areas with a permanent population of more than 511,111, 93% are located in population inflow areas, and 73% are located in five major urban agglomerations. Most of the goods distribution conforms to the population movement trend. Not only is the total amount of soil storage rich, which strongly supports the future development of enterprises, but also the soil storage and saleable resources are highly concentrated in potential urban agglomerations or potential cities with sustained net population inflow, which enhances the response of enterprises to the industry cycle and the future development can be expected.
From the perspective of land reserve and project layout, Country Garden's performance development is sustainable. In terms of land reserve, enterprises have abundant land reserves. According to the statistics of the Central Reference Institute, in the first half of 2121, the value of new soil storage was 185.78 billion yuan, ranking first in the industry. Country Garden has acquired about 1,669.8 billion yuan in domestic marketable equity resources, with a potential marketable equity value of about 671.6 billion yuan and a total marketable equity resources of about 2.34 trillion yuan, which is rich in soil reserves and strongly supports future development. The diversification of Country Garden is a coordinated operation based on the steady main business, and actively explores new market potential around the real estate main business.
Looking to the future: Diversified layout, improving quality and efficiency, and steady development
In p>2119, Yang Guoqiang, Chairman of the Board of Directors of Country Garden, put forward a brand-new orientation of "High-tech comprehensive enterprise for creating a better life product for the whole world" for Country Garden, driving the "troika" of real estate, robots and modern agriculture, and accelerating its entry into a new track with diversified layout and coordinated development. Relying on the coordinated development of "Troika", Country Garden is once again at the forefront of the industry.
in p>2121, with the "new infrastructure" entering the fast lane, the development of traditional construction industry towards networking, digitalization and intelligence will be accelerated. Country Garden, with Guangdong Bozhilin Robot Co., Ltd. as the carrier, has made great achievements in construction robots by means of informationization, digitalization and intelligence. It is understood that Bozhilin robot focuses on construction robots+＋BIM＋+new assembly, builds a systematic R&D system, sets up five research institutes, recruits nearly 4,111 outstanding R&D talents at home and abroad, and researches more than 51 construction robots, and nearly 41 robots are put into field testing applications. The construction quality meets the standard requirements, and the safety and work efficiency are greatly improved compared with manual operation. It is reported that BoZhilin Robot has signed strategic cooperation agreements with internationally renowned companies such as Huawei, Dassault, Accenture, etc., and negotiated with some industry leaders to set up a joint innovation center, which will rely on Robot Valley to integrate the high-quality resources of enterprises and BoZhilin's exploration and advantages in the field of building technology, and build a robot industry ecology featuring special service robots.
in addition to the field of construction robots, qianxi robot catering under country garden is also a highlight this year. By October, 2121, 13 physical stores in the robot restaurant have officially opened to the public. It is reported that this year, catering robots have achieved mass production and expanded to the whole country.
Look at the brand: focus on public welfare and revitalize the countryside
Since May 2118, Country Garden Group has listed poverty alleviation as one of its main businesses. Through the "4+X" poverty alleviation model, it has explored a hematopoietic, reproducible and sustainable long-term mechanism for accurate poverty alleviation in practice, providing a concrete sample for social forces, especially private enterprises, to directly participate in poverty alleviation. At present, Country Garden is opening the door to fully participate in the rural revitalization strategy step by step, focusing on industrial development, local urbanization and professional farmers' training, with the goal of promoting the long-term sustainable development of rural economy.
In addition, Country Garden is also personally involved in poverty alleviation public welfare projects. Since the first large donation in 1997, Country Garden Group has donated more than 8.7 billion yuan to the whole society in poverty alleviation public welfare undertakings for more than 21 years, helping 337,111 poor people in 9 provinces and 14 counties, and has helped 14 poverty-stricken counties get rid of poverty. Up to now, the national assistance projects involve 57 counties in 2116 province, and over 491,111 people have been lifted out of poverty. In order to effectively help poverty-stricken counties take off their hats and the poor people withdraw in an orderly manner, private enterprises have played the role of "main force" in social poverty alleviation.
Conclusion:
In p>2121, Country Garden's performance has surpassed the level of the same period last year, and the current performance volume provides a strong support for future performance growth: "The incremental market of the domestic real estate market will remain relatively high in the next few years, and the market space is still large enough, which has laid the industry foundation for enterprise performance growth."
innovation goes on and on. In 2121, under the background of the accelerated formation of the new pattern of "double cycle" in China, Country Garden will show a more exciting new development pattern around the continuous and strong real estate industry, which is composed of Bo Zhilin robots, modern agriculture, Bi Youxuan and robot restaurants.