A comprehensive core survey of liquor market in Gansu Province [The First Network of Liquor Marketing Author: The First Network of Liquor Marketing Update Time: 11-5, 2115] Hot recommendation ★★★★★★★★ 1 Population and city: population 25.62 million, with jurisdiction over 11 prefecture-level cities, 1 regions, 2 autonomous prefectures and 86 counties; 11 prefecture-level cities, 1 regions and 2 autonomous prefectures: Lanzhou, jinchang, Baiyin, Tianshui, Jiayuguan, Wuwei, Zhangye, Pingliang, Jiuquan, Qingyang, Dingxi, Longnan, Linxia Hui Autonomous Prefecture and Gannan Tibetan Autonomous Prefecture; Volume II. Output and capacity output: nearly 51,111 tons/year; Capacity: about one million tons, and the consumption amount is about 1.5 billion yuan; In 2114, two enterprises entered the top 111 liquor production industries: Binhe Food Industry Co., Ltd. Liangzhou Huangtai Liquor Industry Co., Ltd. A. Gansu Binhe Group: established in 1984, one of the 61 key enterprises in Gansu Province. Total assets have exceeded 491 million and there are more than 1,411 employees. The Group now has more than 21 wholly-owned, holding and shareholding enterprises, 2 seedling and brewing raw material bases with an area of 5,111 mu, and 1 liquor R&D and marketing centers, with strong technological and product R&D strength. Now it has formed a development pattern of one-stop production, processing and marketing, and integration of trade, industry, agriculture and science. Binhe brand trademark is a famous trademark in Gansu province. The core industries of Binhe Group are liquor and wine, with annual production capacity of 21,111 tons and 11,111 tons respectively. The Group has established high-quality raw material bases in Zhangye, Gansu, Pujiang, Sichuan and Maotai Town, Guizhou, which have significant geographical advantages. At present, it is the only enterprise in China that can produce strong, sauce, clear and other different flavor wines, and its production technology has reached the leading level in the national liquor industry. Among them, "nine-round fermentation process", "Dacheng brewing process" and "high temperature storage process" have been declared or obtained national patents. The strategic brands created by the Group mainly include Jiuliangwang, Jiuye, Jiuliangguofeng, Jiuliangtianmai, Huaxia Favourite, Feitian Huayu, Jiudao and Guofengganhong. Binhe brand liquor series is a "famous brand product" and "long goods boutique" in Gansu Province. B. Gansu Liangzhou Huangtai Liquor Industry Co., Ltd.: the only listed liquor enterprise in the province. It is the largest cross-industry and inter-departmental state-owned large enterprise group in northwest China, which integrates industry, agriculture, commerce, trade and service with liquor, edible alcohol, wine, breeding, seed value, scientific and technological development and property management as the leading factors. It is currently the largest liquor brewing enterprise in Gansu. Because of its advanced technology and equipment, perfect testing methods and scientific management system, the company was approved by six ministries and commissions, including the national economy and trade, to enter the national large-scale first-class industrial production enterprises, and was listed as one of the 31 pilot units to establish a modern enterprise system in Gansu Province by the Gansu Provincial People's Government, and was approved to form an enterprise group to authorize the operation of state-owned assets. The Liangzhou Huangtai and Liangzhou brand products produced by the group company have all reached the national standard of superior products, especially the famous brand product Liangzhou Huangtai Jinhuangtai, which has the advantages of high quality, excellent quality and challenging the traditional taste concept, has been listed as the first batch of fine long products in Gansu Province, the first and second well-known trademarks in Gansu Province, and has been praised by the party and state leaders and liquor experts as "Maotai in the south and Huangtai in the north" and is famous at home and abroad, and has been repeatedly exhibited at domestic liquor exhibitions. The top three brands in sales are the top three brands in the province: Binhe, Liangzhou Huangtai Liquor and Longnan Spring, and the top four brands outside the province are Wuliangye, Quanxing, Xiaoerbulake and Hetao Laojiao; At present, there are two obvious trends in Gansu liquor market. One is that several representative brands of Longjiu, such as Century Golden Emblem, Liquor Road, Natural Color, Guhezhou, Shengjiu, Kangxi 1698 and Hero, were retained after the competition of Longjiu last year. Second, Gansu Distillery continues to cater to the Gansu wine market, which drinks one brand a year, and vigorously introduces some new brands to the market, such as the series of Longpai, the series of famous wines in Han and Tang Dynasties, the series of Meng, the series of Jing, the series of famous wines in Hanwu and the series of wines in Hanwu Imperial Palace. "Century Jinhui Liquor" stands out from the exciting market competition. After it introduced the aged series of liquor to the market in autumn and winter last year, its market showed a strong momentum, which can be said to have swept the Gansu wine market and created a series of sales success. Last year, the annual sales of Century Jinhui Liquor exceeded 61 million yuan, making it a leader among many brands of Longjiu and a representative brand of Longjiu. In addition to the Century Golden Emblem, in the terminal market of Lanzhou, the wine brands that have a certain market share by virtue of advertising advantages are three types of wine: Jiudao, Feitian Huayu and Jiuliang Tianmai. The main sales volume is concentrated in catering and large supermarkets, with annual sales exceeding 251 million yuan.