From a psychological point of view, image is a psychological appeal for people to reflect objective entities. Brand image refers to the personality traits of an enterprise or a commodity in the hearts of the audience, and the emotional factors that trigger the public's cognition of the brand through its image. Brand image is inseparable from brand, which includes brand name, packaging and advertising design. It is a very important external factor of brand, and designers must attach great importance to the shaping of brand image.

2. Corporate image

Corporate image refers to the overall impression formed by enterprises in people's minds through visual and auditory senses.

Elephant. The overall image of an enterprise is generally reflected by a symbol with comprehensive characteristics of the enterprise. On its own, it

It is the core of enterprise culture construction; As the external expression of enterprise spirit, it is the perception and impression of the whole enterprise by the internal enterprises and the public. The image of an enterprise or brand is very important for its future development, and the subjective efforts of an enterprise will have a positive impact on its image. Therefore, it is necessary to grasp the image building of an enterprise and strive to make it understood and accepted by all sectors of society and public opinion.